American Opportunity: A Communications Toolkit

This toolkit represents the best thinking about how to use the Opportunity Frame from the communications professionals at the SPIN Project, the leaders of The Opportunity Agenda, other communciations professionals engaged in defining the Opportunity Frame, and grassroots leaders form across the country working on critically important issues.

American Opportunity: A Communications Toolkit

A copy of our toolkit is available for download below (PDF).

American Opportunity - A Toolkit (PDF)

Testimonials

"The true test of the American ideal is whether . . . chance of birth or circumstance decides life's big winners and losers, or whether we buld a community where, at the very least, everyone had a chance to work hard, get ahead and reach their dreams."
—President Barack Obama, Knox College Commencement Address, June 4, 2005.

"Opportunity is having a voice and the power to make sure that policy is responsive to that voice."
—Jeff Perlstein, Executive Director, Media Alliance

"Journalists will serve the public well if they examine new measurements and expressions of opportunity in America, explore its democratic dimensions and, through vigorous reporting, nourish compassion for those unfairly denied its benefits."
—Steve Montiel, Founding Director of USC Annenburg's Institute for Justice and Journalism

"Opportunity in our campaign has meant creating an opportunity to push our values, affect change, and open people's hearts to the value of redemption."
—Tony Newman, Drug Policy Alliance, member of Real Reform New York Coaltion

"Opportunity means transformation, and it means realizing justice."
—Monique Harden, Founder, Advocates for Environmental Human Rights

Primary links

American Opportunity: A Communications Toolkit

Testimonials