Through newspaper, radio, television, and internet coverage of current events, the public receives not only information, but also narratives.  Every piece tells a story, and the information that is emphasized or omitted has a powerful effect in shaping perceptions.  Successful advocates understand that these narratives form the framework of public opinion, and they position their messages to either combat or reinforce them.

We perform in-depth media research, identifying prominent narratives and determining which demographic groups are most likely to be receiving them.  This information is distributed to social justice organizations and leaders, creating a context within which advocacy efforts can be most effective. 

Type Title
Research Media Analysis: California Public Discourse on Immigration (2009)

For much of this decade, immigration has been an important topic on the public agenda. Nowhere is that more true than in California. The state is home to 9.9 million immigrants, its governor is an immigrant, and it is a border state on the front lines of the debate over immigration reform.
Research Media Analysis: Immigration in African American, Latino and Online Media (2007)

This report builds on a 2006 scan of public opinion and media coverage of immigration.  Also contained in this report are three additional analyses of immigration in the public discourse. 
Research Media Analysis: Immigration On-The-Air (2008)

The Opportunity Agenda commissioned a media analysis of broadcast news and talk radio, a gap in our previous scans which focused only on print media.
Research Media Analysis: Immigration Coverage in Chinese-Language Newspapers (2008)

This report focuses on Chinese print media in the United States.
Research Media and Public Opinion Analysis: African Americans on Immigration (2007)

This report examines African American public opinion about immigration, and immigration coverage in African American media.
Research Media Analysis: Immigration in Spanish Speaking and Hispanic Media (2007)

This report analyzes Spanish speaking and Hispanic media coverage of immigration issues.
Podcast Strategies for Advancing a Pro-Immigrant Message on the Web

The following webinar was presented by The Opportunity Agenda on April 16, 2009.
Page Public Opinion Monthly Mission Statement

Public Opinion Monthly: Tracking Attitudes Toward Opportunity
Page Tools & Resources

We produce a range of communications, legal, advocacy and research tools. 
Blog Post New Immigration Reports

The Opportunity Agenda has three new immigration reports:
(Click on the titles for access to the entire report.)
Syndicate content