Strategic Communications

Flowchart: Narrative for Home Opportunity 

Our VPSA Formula (Value, Problem, Solution, and Action) constructs an effective message that explains the importance of homeownership as a path to personal and national prosperity. 

Public Opinion on Opportunity and the American Dream 

This memo synthetizes existing public opinion data about economic opportunity and homeownership, exploring areas of partiuclar interest to those working on housing policy. 

Talking About Home Opportunity 

This memo offers communications advice on building suport for access to an affordable home under fair and sustainable terms.

Public Opinion on Opportunity and the American Dream, Homeownership, and Housing 

 This memo explores three areas of particular interest: (1) perceptions of economic mobility, the American Dream, and the role of institutions; (2) the role that Americans believe homeownership and housing play in creating opportunity; and (3) the politics of housing. 

 

Policy Solutions

 Compact for Home Opportunity 

The document  offers policy solutions to ensure that home ownership and affordable housing are accessible pillars of American opportunity. It calls upon policymakers, industry leaders, and everyday Americans to adopt these solutions to our housing and financial crisis, and to insist on the implementation and accountability necessary to make them effective. To see a graphic detailing the solutions in the Compact for Home Opportunity, click here.

Thirteen Things America Can Do to Stop Foreclosures 

We call upon policymakers, the banking and lending industry, and everyday Americans to adopt or demand solutions to our housing crisis.

The Relationship Between Racial Integration and the Duty to Further Fair Housing 

This memorandum discusses the contemporary relevance of residential integration to the U.S. Department of Housing and Urban Development’s affirmative fair housing duties. 

Indicators to Evaluate the Opportunity Impacts of Federally Supported Housing and Urban Development Projects  

This memorandum recommends and discusses indicators to be used in evaluating geographic access to opportunity, including available sources of relevant data. 

Reforming HUD's Regulations to Affirmatively Further Fair Housing 

Read our recommendations and proposed model regulatory language for changes to HUD’s existing affirmatively further fair housing (“AFFH”) regulations.