October 15, 2009 Telebriefing slides and audio available.  Full report also available.

Slides and audio are now available for our recent October 1 telebriefing—Immigration: The Latest Media Research and Strategy, and Analyzing Web 2.0 Messaging

Click here for the slides (PDF) and the audio (mp3). For the full report on which this telebriefing was based, click here (PDF).

Telebriefing details:

How can immigrants’ rights advocates reframe the public discourse on immigration to reflect our nation’s values, and shore up public support for comprehensive reform? With a renewed debate over immigration policy on the horizon, The Opportunity Agenda conducted media and public opinion analysis on immigration issues to inform advocates’ communications and messaging strategies.



The research includes an analysis of the past year’s print and broadcast coverage of immigration, a meta-analysis of public opinion on immigrants and immigration issues, and a renewed media strategy. Also, as an update to our 2007 report, The Opportunity Agenda conducted a scan of the state of immigration advocacy on the social web and possibilities that new media—such as Twitter, Facebook, YouTube, and the blogosphere—hold for creating a more effective and strategic communications approach for the immigrants rights community. This telebriefing will summarize our recent findings and make recommendations on how the immigrants rights community should proceed in developing and deploying a Web 2.0 strategy.



Speakers: Loren Siegel, consultant to The Opportunity Agenda, and Micky Hingorani of The Opportunity Agenda