When addressing immigration in the current economic climate, it is clear that advocates need to support arguments with facts. It’s equally clear, however, that facts will only go so far. Research shows that people are often most motivated by their values—and if data don’t support their deeply held beliefs, audiences will reject them. So we need to shape conversations with values, and then support our arguments with the best data available. This memo sets forth some ideas about how to do this when it comes to opportunity and inclusion for immigrants.
