Equal opportunity is a core national value, and Americans strongly believe that it should not be hindered by race, gender, ethnicity, or other aspects of who we are. However, while inequalities persist across a range of issues, the public is increasingly skeptical of the existence of racial discrimination in particular. We need new and better ways to talk about equal opportunity and diversity, and the barriers that hamper them.
We work closely with partners to develop effective strategies to engage the public and move policymakers around racial justice issues. Using recent public opinion research, partner insight and experience, and attention to current narratives, we build values-based messages, organize communications strategies, and formulate policy suggestions. Our work on issues related to racial justice include education, voting, access to housing and health care, asset building, and affirmative action.
| Type | Title |
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| Research |
Report: The State of Opportunity Report (2009) This is the 2009 State of Opportunity report. Here you may download the final report, the final report with accompanying charts, a synopsis, and each of the indicators individually. Read more about the report here. |
| Law and Policy |
Reforming HUD's Regulations to Affirmatively Further Fair Housing As a crucial steppingstone to opportunity, fair and affordable housing for all of America’s communities is core to The Opportunity Agenda’s mission. We, therefore, applaud HUD’s efforts to revitalize its duty to administer all housing and community development programs “in a manner affirmatively to further the policies of [the Fair Housing Act].” Attached are our recommendations, and proposed model regulatory language, for changes to HUD’s existing affirmatively further fair housing (“AFFH”) regulations. |
| Law and Policy |
Brief of The Opportunity Agenda as Amicus Curiae in Ricci v. DeStefano (2009) The Opportunity Agenda filed an amicus brief with the U.S. Supreme Court in the case of Ricci v. DeStefano. In this case, the City of New Haven, CT, declined to certify the results of a firefighter promotion test based on evidence that the test was discriminatory in its operation, and fairer and more effective tests were available. Firefighters who scored highly on the flawed test sued the city, claiming that throwing out the test discriminated against them based on their race. |
| Law and Policy |
Testimony: Recommendations for Ensuring Equitable Access and Quality in New York State Health Care System Reform (2007) The Opportunity Agenda submitted the following testimony urging the State of New York to consider not just the issue of insurance coverage in reform efforts, but the deep and continuing problems of equal access and quality of care that many New Yorkers continue to struggle with. In 2007, New York State began the "Partnership for Coverage" initiative, designed to build consensus and support for health care reform. This testimony was submitted at one of the Departments of Health and Insurance's series of hearings. |
| Law and Policy |
Case Study: Supreme Court Cases on Diversity in the Schools (2007) Anticipating the Supreme Court's decision on the cases Parents Involved in Community Schools v. Seattle School District No. 1 and Meredith v. Jefferson County Board of Education, The Opportunity Agenda began work in 2007 to develop a communications strategy that coordinated and unified the voices of the social justice community to achieve greater coherence, resonance and amplification leading up to and following the Supreme Court's decision. |
| Communications |
Talking Points: Ten Lessons for Talking About Racial Equity in the Age of Obama (2010)
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| Communications |
Toolkit: Talking About American Opportunity (2006)
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| Communications |
Talking Points: Closing the Racial Gap in Economic Opportunity (2009) The guidance in this memo is designed primarily for communications between experts of color and policymakers, as well as “opinion leaders.” It is intended to inspire “persuadables” to make changes in policy and practice that will close the racial wealth gap, rather than to rally our base of existing supporters. The guidance draws on recent opinion research, media analysis, and experience from the field to offer promising approaches and messages. |
| Communications |
Talking Points: The State of Opportunity Report (2009) This memo offers guidance for using the 2009 State of Opportunity in America report, which examines various dimensions of opportunity, including health care, wealth and income, education, and incarceration. While expanding opportunity in America remains a goal of policymakers and advocates alike, this report finds that access to full and equal opportunity is still very much a mixed reality. Our recommendations to address this reality offer concrete ideas for moving us forward together. |
| Communications |
Talking Points: Expanding Opportunity in Colorado (2008) These talking points offer communications advice for educating audiences about the importance of equal opportunity policies. It integrates recent opinion research, media trends, social science literature, and experience from the field to offer promising themes and messages. |
| Communications |
Talking Points: Expanding Opportunity For All - CERD (2008) These talking points provide advice on talking with journalists and other general audiences about US compliance with the International Convention on the Elimination of All Forms of Racial Discrimination. |
| Communications |
Talking Points: The Supreme Court's School Diversity Cases (2007) We recommend using the following messages to communicate the importance of pursuing inclusion in our schools, and outline the valid options for doing so. |
| Communications |
Talking Points: Health Equity in New York (2007) Talking about the inherent unfairness and inequalities in our health care system is a critical contribution to New York’s ongoing dialogue about how to improve it. |
| Communications |
Mapping: Health Care that Works One Pager (2006) Read about our first online mapping project, Healthcarethatworks.org. This tool tracks the closure of hospitals across the city of New York and shows the racial and economic makeup of the affected neighborhoods. |
| Communications |
Talking Points: Immigration Integration (2008) These talking points offer communications advice to policymakers, scholars, advocates and others seeking to promote immigrant integration policies at the state or local level. |
| Communications |
Talking Points: Comprehensive Immigration Reform (2007) This memo contains some suggestions on overall themes and some additional tools the immigrant rights movement has developed. |
| Research |
Report: Dangerous and Unlawful: Why Our Health Care System is Failing New York Communities and How to Fix It (2007)
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| Research |
Book: All Things Being Equal (2007)
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| Research |
Report: The State of Opportunity Update (2007) This is the 2007 update to the State of Opportunity report. There are two files, the full chart of indicators and a summary. |
| Research |
Report: State of Opportunity (2006)
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| Research |
Report: Unequal Health Outcomes in the United States (2008) Originally conceived as a “shadow report” to the 2007 U.S. Periodic Report to the Committee on the Elimination of Racial Discrimination, this report was written by a coalition of experts in the fields of health policy and environmental justice, including academics and members of civil society organizations working to advance the right to health and the right to a healthy environment in the United States. |
| Research |
Media and Public Opinion Analysis: African Americans on Immigration (2007) This report examines African American public opinion about immigration, and immigration coverage in African American media. |
| Research |
Brochure: About The Opportunity Agenda (2008) Read about The Opportunity Agenda in our new brochure. |
| Page |
Public Opinion Monthly (March 2012)Public Opinion Monthly: Equal Opportunity and the Role of GovernmentBy: Jill Mizell |
| Page |
Literature Review: Media Representations and Impact on the Lives of Black Men and Boys This social science literature review focuses on the question of how media, and communications more broadly, affect outcomes for black men and boys in American society. The summary is intended to offer communicators — who come to the review with a wide range of backgrounds and depth of knowledge on the topic — a digestible overview of an extremely rich and varied body of research. It reviews a significant set of materials, representing many of the key approaches and themes that characterize the scholarship as a whole. |
| Page |
Media Market Research: Media Consumption Trends Among Black Men This study analyzed African-American men’s media consumption habits. It investigates a wide range of national and regional media platforms to provide insights into how African-American men consume media. It identified which media sources are likely to have the greatest impact on the thinking and attitudes of this segment of the American population and offers a series of recommendations about where interventions may be most fruitful. |
| Page |
Public Opinion Research Related to Black Male Achievement This analysis provides an overview of some central themes emerging from public opinion research regarding understandings of black male achievement, awareness of racial disparities, and the causes of and responsibility for addressing them. It is intended to offer communicators a synthesis of key ideas that exist in public understanding that can either derail the conversation or move it forward. |
| Page |
Opportunity for Black Men and Boys |
| Page |
Public Opinion Monthly (January 2010) A year after the first African American was elected to the office of the President of the United States, political scientists and pollsters have examined closely racial and voting attitudes to shed light to the 2008 election, and Americans' state of mind about race in general. |
| Page |
Public Opinion Monthly (November 2009)November Roundup:Suspects of Terrorism and Due Process ► This month’s insight into the public mind is on rights for suspects of terrorism and due process, and racial attitudes in the age of Obama, a topic which we will continue to track and analyze here over time. |
| Page |
Our Executive Director Writes in The American Prospect Alan Jenkins, Executive Director of The Opportunity Agenda, writes in The American Prospect on how continued racial barriers hold back our economy. |
| Page |
Promoting Health Opportunity in New York In New York, we worked to show how health care resource decisions were impacting low-income and communities of color. A central tool was the healthcarethatworks.org website, which shows where hospitals have closed over time in New York City. |
| Blog Post |
Opportunity Impact Statement: Ensuring an Economy that Works
Americans prioritize finding solutions for our economy and job creation, and it is clear that we need an economy that works for all of us. This means building the jobs and the infrastructure that will create equal opportunities for success for all Americans. In order to make smart and necessary decisions about how and where we spend our money, we need to evaluate the impact of spending, while also honoring our commitment to avoid engaging in discrimination. |
| Blog Post |
Trayvon Martin's Tragic Killing, through the Media Looking Glass The mainstream media have played a mostly positive role in covering the tragic and senseless killing of Trayvon Martin, the unarmed, 17-year-old African-American boy shot to death by a neighborhood watch volunteer in Sanford, Fla. After a slow start, reporters have uncovered new facts and asked tough questions, including about Sanford Police Chief Bill Lee's refusal to arrest Trayvon's killer. |
| Blog Post |
Connections Between Media Depictions of Black Men and Boys and Lower Life Chances While there has been significant improvement in racial attitudes in the past half-century, the tragic death of Trayvon Martin suggests that stereotypes and bias against African Americans, especially males, still persist. The Opportunity Agenda’s new report, "Opportunity for Black Men and Boys: Public Opinion, Media Depictions, and Media Consumption," lays out evidence that African-American men and boys are grossly overrepresented in depictions of criminality and violence in the media, as compared to documented reality. These false portrayals, reasearch proves, can lead to distorted and negative perceptions as well as discriminatory treatment against African Americans. |
| Blog Post |
Will growing poverty affect election 2012? An interview and new national poll. On January 17th, Spotlight on Poverty and Opportunity hosted a great forum in Washington, D.C. with pollsters—Celinda Lake, Jim McGlaglin and others—, members of the press and political analysts, including E.J. Dionne and Michael Gerson, to discuss whether and how growing poverty will affect the election in 2012. Following the event, I was interviewed to address that very question. |
| Blog Post |
Percentage thinking the US has fulfilled MLK Jr.’s vision drops to pre-Obama election levels; what happened? When Barack Obama was running for President in April of 2008, slightly more than a third of the adults in the US thought that the vision of Martin Luther King Jr. as outlined in his “I Have a Dream” speech, had been fulfilled. Just before Obama was sworn in as President in January of 2009, the perception that the King vision had already been fulfilled had swelled to nearly half of all adults in the US. Perceptions of African Americans improved dramatically during this period increasing 30 points to 65% between April 2008 and January 2009. |
| Blog Post |
Spotlight on the U.S.-Mexico Border While we’re spending our federal funds on policies that threaten both human rights at the border and judicial and prosecutorial safeguards, is there room for us to reaffirm our commitment to human dignity and due process? |
| Blog Post |
Dr. Rand Paul or: How I Learned To Fear the Tea Party When Rand Paul won a primary last Tuesday, becoming Kentucky’s Republican nominee for the Senate, he declared himself a national leader of the Tea Party movement. It was an important moment for the movement as it, coming on the heels of the election of Scott Brown to the Senate, served as another step in its potential transformation from a loosely confederated group of grassroots groups into national level political force. But, as Dr. Paul’s attacks on the Civil Rights Act of 1964 just two days later highlighted, the true implications of the movement’s ideology are chilling to say the least. |
| Blog Post |
Women Hold Up Half the Sky In light of International Women’s Day and the 54th United Nations Commission on the Status of Women, on Tuesday, March 9th, the Urban Agenda’s Human Rights Project, The National Council on Research for Women and the Center for Women’s Global Leadership joined together with The Opportunity Agenda to hold a side event at the UN Commission on the Status of Women. |
| Blog Post |
A Government that Reflects America's Values According to a 2007 poll, Americans define human rights as the rights to equal opportunity, freedom from discrimination, a fair criminal justice system, and freedom from torture or abuse by law enforcement. Despite the current political wrangling over how to reform it, a majority of Americans even believe that access to health care is a human right. |
| Blog Post |
Talking About Racial Equity in the Age of Obama A unique challenge faces advocates for meaningful dialogue on racial inequality and injustice in America. As people of color have made even modest gains in education, economic security, and professional opportunities over the past few decades, some Americans have increasingly insisted that racial discrimination is largely a thing of the past. Today that sentiment is more widespread and vocal than ever, just a few days after what would have been Dr. |
| Blog Post |
Reid, Race, and Reality So who even uses the word “Negro” anymore, much less the phrase “Negro dialect”? Apparently Senate Majority Leader Harry Reid, in a conversation with reporters before Barack Obama became president. |
| Blog Post |
High-Stakes of Stupak-Pitts Amendment for Women of Color A few Saturdays ago, on November 7th, I was at the annual SisterSong meeting, a gathering of about 300 reproductive justice advocates. What was exhilarating and unusual about this meeting was that the vast majority of people attending were women of color who are focused on gender and sexuality issues. This was a fantastic event that showcased and harnessed the power of women of color, a group often portrayed as politically and socially marginalized. |
| Blog Post |
Racial Segregation in U.S. Schools: Illinois Terminates Chicago’s Desegregation Decree All people should have the opportunity to succeed in life, regardless of their race. But a recent Illinois district court decision jeopardizes that possibility. |
| Blog Post |
Race and Law Enforcement: What We Do Know Only two people know what actually went down between Professor Henry Louis Gates and Sergeant James Crowley last week, and even they disagree—apparently in good faith—about what transpired. So as the two prepare to have a beer with President Obama later this week, let’s move on to a more productive conversation about race and law enforcement. |
| Blog Post |
Robert McNamara: A Case Study in Redemption The recent passing of Robert McNamara provides us with a critical opportunity to reflect on redemption, one of our most deeply held values. As an architect of the Vietnam War, McNamara is inextricably linked to one of the most controversial events in recent U.S. foreign policy. For some, the War, particularly its brutality, will be Mr. McNamara's only legacy. To others, though, he serves as a powerful example of the human capacity to change and grow. |
| Blog Post |
An Uneven Journey Earlier this year, I visited my father, who lives in the Bay Area. As we drove from the Oakland airport, the conversation quickly turned to the Obama presidency. Born in 1923, my dad survived the Great Depression, fought in World War II, endured vicious Jim Crow segregation and violence, participated in the Civil Rights Movement, and, this year, witnessed the inauguration of an African-American president of the United States. |
| Blog Post |
Van Jones as Green Jobs Czar Brentin Mock at The American Prospect reports on the nomination of West Coast green jobs and urban revitalization advocate Van Jones to the White House position of Green Jobs Czar. Van Jones is the founder of the Ella Baker Center for Human Rights and Green For All. He is author of the New York Times Bestseller The Green Collar Economy. |
| Blog Post |
The State of Opportunity in America (2009) Released The Opportunity Agenda is pleased to announce the release of our 2009 State of Opportunity in America report. The report documents America’s progress in protecting opportunity for everyone who lives here, and finds that access to full and equal opportunity is still very much a mixed reality. |
| Blog Post |
Dr. King's Modern Legacy In the days just before and after Dr. Martin Luther King Jr.’s 80th birthday, I had the opportunity to visit two places that are integral to his modern day legacy: Washington, DC and the Lower Ninth Ward of New Orleans. As I witnessed the inauguration of Barack Obama as the nation’s 44th president, I thought of Dr. King’s admonition, in his 1963 I Have a Dream Speech, that “we cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote.” Despite some continuing problems at the ballot box, this was an election about which Dr. King could be truly satisfied; African Americans turned out in record numbers to elect the nation’s first African-American president. In the same speech, Dr. King reminded the nation that “when the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the ‘unalienable Rights’ of ‘Life, Liberty and the pursuit of Happiness.’” For anyone who’s visited the Gulf Coast recently, it is obvious that America has defaulted on this promissory note, insofar as the people of the Lower Ninth Ward—overwhelmingly poor and African-American—are concerned. The world witnessed in 2005 how our government left the region’s people to drown in their homes and suffer unspeakable conditions in the New Orleans Convention Center and Superdome. More than three years later, that abandonment continues. |

Experience from around the country shows that discussing racial inequity and promoting racial justice are particularly challenging today. Some Americans have long been skeptical about the continued existence of racial discrimination and unequal opportunity. But with the historic election of an African American president, that skepticism is more widespread and more vocal than ever.

The Opportunity Agenda's first book, 




