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Tools & Resources
We produce a range of communications, legal, advocacy and research tools. To search tools by subject, you can click on the appropriate term in the tag cloud to the left. To search by type, you can click on the headings below or on the appropriate term in the tag cloud on the lower left. For a complete list of all our tools and resources, please click here.
Legal Analysis
In collaboration with our partners in the advocacy and legal fields, we seek to track and analyze best practices in both the practice of the law and creation of new law. This research and analysis is presented both as tools or applied directly to assist advocates who are expanding opportunity through new laws.
Media Research
We perform in-depth media research, identifying prominent narratives and determining which demographic groups are most likely to be receiving them. This information is distributed to social justice organizations and leaders, creating a context within which advocacy efforts can be most effective.
Media Training and Placement
We help social justice leaders to understand the power of the media and how it can be used for maximum impact. We train communications and program staff on how to speak to the media, work with partners to produce op-eds, place stories and generate coverage that builds a consistent drumbeat of messages about expanding opportunity in America.
New Media and Online Community Building
We work with partners to blog, produce digital video and podcasts, and to use interactive community-building tools like YouTube, Blogs, Social Networking, Flickr, and Google Maps that reach vast new audiences. Key to those efforts is building the capacity and sophistication of the social justice community to engage and utilize the new media environment.
Policy Briefs and Research Reports
We translate raw data, new research, and analysis of policy problems and solutions into clear, communicable, policy-relevant, and readily available to advocates and policymakers. Our work in this area includes mining and analysis of new applied research, producing accessible reports, fact sheets and briefings, and working with partners to integrate the resulting information into their work.
Public Opinion Research
Through a variety of techniques, including original survey research, cluster analysis, and focus groups, we team with social justice organizations and leaders to build a quantifiable understanding of how communications targets think, feel, and talk about critical values, ideas, and policies.
Talking Points
We use research on values, public opinion, media, and framing, as well as conversations with everyday people, to understand public attitudes and craft strategies for influencing the public debate. Focusing on deeply held values like opportunity, community, and redemption, we identify and sharpen common narratives to increase support for expanding opportunity in America. These messages are refined and coordinated through our collaboration with partner organizations working on specific issues.