The Opportunity Agenda

Black Friday
2024-11-29
The Friday after Thanksgiving is often dubbed “Black Friday” because consumer spending puts retailers’ revenues “in the black.” As a counter to big business, the day after has been declared “Small Business Saturday.” Use these hooks to share the Shop Your Values campaign run by the Main Street Alliance that supports small businesses that are actively advocating for economic and racial justice across the country. Also see Give Women Your Money: A Shoppable Spreadsheet for women-lead businesses and Color of Change’s Black Business Green Book.

Thanksgiving Weekend
2024-11-28
Thanksgiving is often a time when tough or awkward conversations arise around the dinner table. Use these tools to keep your conversations focused on values.

Department of Homeland Security
2024-11-25
On this day in 2002, the Department of Homeland Security was founded when President George Bush signed the Homeland Security Act into law, more than a year after the September 11th attacks. This bold government restructuring reframed immigration as a national security issue. Use this anniversary to discuss the legacy of DHS agencies like Immigration and Customs Enforcement and the Border Patrol. Cite the values of safety, economic opportunity, and community when discussing this anniversary.

Tamir Rice
2024-11-22
On this day in 2014, police shot and killed 12-year-old Tamir Rice in Cleveland, Ohio for carrying a toy gun. He died the next day. Discuss the anniversary of his death by citing the values of safety and equity.

Native American activists landed on and occupied Alcatraz Island
2024-11-20
On Nov. 20, 1969, Native American activists landed on and occupied Alcatraz Island in the San Francisco Bay. They called themselves “Indians of All Tribes” and issued a proclamation, “We Hold the Rock.” The protest lasted for 19 months until the protest was forcibly ended by the U.S. government. Cite this anniversary as part of Native American History Month by using the values of voice and equity.

Transgender Day of Remembrance / Resilience
2024-11-20
Today is Transgender Day of Remembrance / Resilience, honoring those killed by anti-trans violence, which overwhelmingly targets Black and Latinx trans women and femmes. In 2014, the Audre Lorde Project founded Trans Day of Resilience to celebrate the power of the living trans family. When talking about these issues, cite the values of voice and equality.

Hunger and Homelessness Awareness Week
2024-11-17 - 2024-11-23
Hunger and Homelessness Awareness Week is sponsored each year by the National Coalition for the Homeless and the National Student Campaign Against Hunger and Homelessness. The event is an annual opportunity for people to come together and draw attention to the problems of hunger and homelessness. When talking about homelessness this week, cite the values of community and economic opportunity.

Safe Drinking Water Act
2024-11-16
On this day in 1974, President Gerald Ford signed into law the Safe Drinking Water Act. The legislation was supposed to ensure access to safe drinking water across the country, but the law clearly has not been enforced equally, with disparate impacts on Black and other communities of color. Use this anniversary to discuss the issue of environmental racism and the importance of equitable infrastructure spending. Promote the values of community and safety.

Ruby Bridges
2024-11-14
On this day in 1960, six-year-old Ruby Bridges integrated her New Orleans elementary school. She was escorted by four federal marshals and was met by a white mob who screamed insults and slurs. The historic impacts of redlining mean that true school integration is still an issue in neighborhoods nationwide. In the context of ongoing educational inequity and attacks on critical race theory, use this anniversary to discuss the need for real school integration and an honest reckoning with our nation’s history. Cite the values of equity, economic opportunity, and community.

Desegregation of Buses in Alabama (Browder v. Gayle)
2024-11-13
On Nov. 13, 1956, the U.S. Supreme Court struck down segregation on Montgomery buses (Browder v. Gayle) and ordered Alabama to desegregate all public buses. Less than a year before, activist Rosa Parks was arrested for violating bus segregation laws by refusing to give up her bus seat to a white man. Her action launched a boycott of the buses that lasted for months. Fred Gray filed a lawsuit challenging bus segregation in federal district court on behalf of four Black women who had faced discrimination. Use this anniversary to discuss the values of voice and equity.

Transgender Awareness Week
2024-11-13
Transgender Awareness Week (November 13th-19th) raises the visibility of transgender and gender non-conforming people in order to address the issues faced by the community. When discussing transgender concerns, be sure to refer to the values of voice, safety, and community.

Sesame Street Airing Anniversary
2024-11-10
On Nov. 10, 1969, the public television children’s show, Sesame Street, first aired. At the time, it was the most racially diverse children’s show ever on TV. As one of the actors, Loretta Moore Long, noted, Sesame Street “seeks to bolster the Black and minority child’s self-respect and to portray the multi-ethnic, multicultural world into which both majority and minority child are growing.” Use this anniversary to talk about the need for inclusion and intersectionality in television programs. Cite the values of voice, equity, and community.

Fall of Berlin Wall
2024-11-09
On Nov. 9, 1989 the Berlin Wall fell. The anniversary is an opportunity to discuss militarization at the U.S. southern border and pivot to an affirmative vision of what it looks like to protect human rights and invest in creating economic opportunity in border communities. Cite the values of safety and community.

Election Day
2024-11-05
Across the country, voters will also go to the polls to cast their ballots on Election Day. After the Supreme Court gutted key protections of the Voting Rights Act, many states are finding new ways to disenfranchise voters. Yet, the power of organizing and raising our voices for the changes we want to see in our communities continues to powerfully shape our democracy. Cite the values of voice and community when talking about Election Day.

Renisha McBride
2024-11-02
On this day in 2013, 19-year-old Renisha McBride was shot and killed for asking for help after a car crash in Dearborn Heights, Michigan. The homeowner said that he thought his home was being broken into after he heard her knocking on his door early in the morning. Discuss the anniversary of McBride’s death by citing the values of safety and equity.

Carlisle Indian School Opened
2024-11-01
The Carlisle Indian School opened in Carlisle, Pennsylvania on Nov. 1, 1879. It was the first boarding school of many that the federal government set up to forcefully assimilate Native children into white culture after taking them from their families. When discussing the United States’ history of Indian schools, cite the values of economic opportunity, community, and voice.

Día de los Muertos (Day of the Dead)
2024-11-01
Today is Día de los Muertos (Day of the Dead). While many associate this holiday with Mexican traditions, festivals to honor and celebrate deceased family members are celebrated in a diverse range of nations worldwide, from Latin America to Haiti to the Philippines. This hook presents not only an opportunity to celebrate cultural traditions but has also been used to demand government agencies be held accountable for deaths in U.S. custody. Cite the values of voice and community when discussing this day.

Affordable Care Act Enrollment
2024-11-01
Open enrollment for health insurance plans under the Affordable Care Act starts Nov. 1 and will end on Jan. 15 (enroll by Dec. 15 for coverage to start on Jan. 1). November will be an important month for discussing the importance of access to healthcare by citing the value of economic opportunity.

Native American Heritage Month
2024-11-01
Native American Heritage Month comes on the heels of Indigenous Peoples’ Day and presents an opportunity to emphasize how we must celebrate and honor — not erase — the past, present, and future of Native peoples in the United States. Discuss the values of voice and economic opportunity.

National Caregivers Month
2024-11-01
During National Family Caregivers Month, it’s important to discuss the central role governments play in supporting caregivers. The COVID-19 pandemic added both clarity and urgency to create more comprehensive and equitable paid family and medical leave policies nationwide. Cite the values of community and economic opportunity.

Hurricane Sandy
2024-10-29
On October 29, 2012, Hurricane Sandy hit New York City causing extensive damages to infrastructure in the city. As we’ve seen time and again, natural disasters reveal existing inequality and how climate change disproportionately affects people living in poverty, often in BIPOC communities. Use Hurricane Sandy to push for economic justice in infrastructure, storm preparedness, and recovery spending. Cite the values of Economic Security and Community.

Alexander v. Holmes County Board of Education
2024-10-29
On this day in 1969, the Supreme Court ruled in the case of Alexander v. Holmes County Board of Education that schools in the South had to desegregate “immediately,” instead of the previous ruling of “with all deliberate speed.” The case was brought by Beatrice Alexander, on behalf of her children, after she sued the Holmes County, Mississippi School District. At its core, today’s attacks on critical race theory promote dishonesty about our nation’s history. Use this anniversary to acknowledge the ongoing work of racial equity in our schools and communities. Cite the values of Voice, Equality, and Mobility.

Great Depression
2024-10-29
On this day in 1929, the Wall Street stock market crashed and plunged the nation into the Great Depression. An array of programs that were part of “The New Deal” assisted millions of unemployed and starving Americans. The economic impacts of COVID-19 focused national attention on the government’s role to assist Americans facing economic hardship through programs like SNAP, Medicaid, and unemployment benefits. Use this anniversary to discuss the values of Economic Security and Community.

Statue of Liberty
2024-10-28
On this day in 1886, the Statue of Liberty was dedicated in New York City. Lady Liberty has served as an enduring, national symbol of the importance of welcoming immigrants and refugees to the United States. Given the adverse health and economic impacts of the COVID-19 pandemic, advocates are urging Congress to eliminate barriers based on immigration status to public programs like Medicaid, CHIP, and SNAP. Cite the values of Community and Economic Security.

U.S. prison population surpassed one million people
2024-10-27
On this day in 1994, the Department of Justice announced that the U.S. prison population surpassed one million people for the first time in history. In 2020, the number of people held in local jails and state and federal prisons dropped to roughly 1.8 million — a 14% decrease from 2.1 million in 2019. Use this anniversary to discuss the need to end money bail, release people in response to COVID-19, and end mass incarceration. Cite the values of Redemption and Voice.

Humphrey–Hawkins Full Employment Act
2024-10-27
On Oct. 27, 1978, President Jimmy Carter signed into law the Humphrey–Hawkins Full Employment Act to address rising unemployment. As many workers and families continue to struggle with job losses and economic downturn from COVID-19, use this hook to talk about how the government still has a role in assisting Americans who are bearing the brunt of our unfair economic system. Discuss the values of Community and Economic Security.

PATRIOT Act signed into Law
2024-10-26
On Oct. 26, 2001, just weeks after the 9/11 attacks, President George W. Bush signed the PATRIOT Act into law. The legislation expanded surveillance powers of the government and permitted indefinite detention of non-citizens. In 2015, many of its expiring provisions were extended or modified by the USA FREEDOM Act. Discuss this anniversary by citing the values of Community and Voice.

W. E. B. Du Bois and the NAACP petitioned the United Nations
2024-10-23
On Oct. 23, 1947, W. E. B. Du Bois and the NAACP petitioned the United Nations with a document titled “An Appeal to the World: A Statement on the Denial of Human Rights to Minorities in the Case of Citizens of the United States of America and an Appeal to the United Nations for Redress.” They asked for the U.N.’s help to address human rights violations the United States committed against its African-American citizens, such as lynching, segregation, and the gross inequalities in education, housing, health care, and voting rights.

Birth of Maria Moreno
2024-10-22
The first woman farmworker hired to be a union representative, Maria Moreno, was born on this day in 1920. Moreno was a vocal fighter for impoverished farm workers in California in the late 1950s and early 1960s. A film about her life is premiered on PBS in September. Discuss Moreno’s birthday by citing the values of Community, Voice, and Economic Security.

National Day of Protest against Police Brutality
2024-10-22
The October 22 Coalition to Stop Police Brutality, Repression, and the Criminalization of a Generation has mobilized the National Day of Protest against Police Brutality every year since 1996. Cite the values of Voice, Equality, and Community.
