Messaging & Reports

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you. Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you. Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Research Report

EXECUTIVE SUMMARY In The Opportunity Agenda’s Power of POP research series, we explore...

Power of Pop: What TV Gets Wrong About Getting By

cultural strategies economic justice gender justice immigration media representation racial justice

Discussion Guide

Art & Discussion Guide We believe that ending poverty is within our reach,...

We Can Thrive Together: Visioning Economic Justice for All

cultural strategies economic justice human rights immigration racial justice social justice

Research Report

INTRODUCTION Both research and our lived experience consistently show that the language we...

Shifting the Narrative

criminal justice cultural strategies death penalty economic justice gender justice gun reform human rights racial justice social justice

Messaging Memo

As we process, discuss, and continue to respond to the January 6th attack...

Moving Forward: Three Ideas for Talking About the Moment

criminal justice economic justice gender justice health equity immigration LGBTQIA+ justice racial justice reproductive justice social justice

Messaging Memo

Increasing support for Paid Family and Medical Leave policies among key audiences Updated...

Telling a Story About Families and Opportunity

economic justice social justice

Messaging Memo

As the COVID-19 pandemic sweeps America, the systemic injustices in our country are...

Talking About COVID-19: Value, Problem, Solution, Action

criminal justice economic justice gender justice human rights immigration inclusive democracy racial justice social justice

Research Report

Literature Review & Effective Messaging Introduction Our nation can and should be a...

Public Opinion About Paid Family and Medical Leave

economic justice health equity reproductive justice social justice

Communications Toolkit

Poverty and economic opportunity are often difficult subjects for advocates to talk about,...

Talking About Poverty & Economic Opportunity Today: Three Core Pillars

economic justice inclusive democracy

Messaging Memo

10 Tips to Spark Change Our research report, Power of Pop: The Case...

Working with Cultural Influencers

cultural strategies economic justice health equity media representation racial justice reproductive justice social justice

Messaging Memo

Working people should have the right to stick together and demand fair treatment...

Talking about the Importance of Unions and Economic Security

economic justice social justice

Research Report

Executive Summary In recent years, the power of popular entertainment to inspire large...

The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo

cultural strategies economic justice gender justice health equity media representation racial justice reproductive justice social justice

Messaging Memo

We need a new story about the U.S. economy; a story that recognizes...

Art that Tells a New Story About Economic Opportunity

cultural strategies economic justice

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Latest Insights

by Tia Smith, The Opportunity Agenda I love to play. When I was...

Why I Play Too Much and So Should You: Masking as Cultural Strategy

by The Opportunity Agenda How do we present a new view of our...

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

by Istou Diallo, Brian Erickson, J. Rachel Reyes, and Tia Smith, The Opportunity...

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

by The Opportunity Agenda When states go to extreme lengths to repress voters...

Q&A: Turning Texas Teal with TOP’s Brianna Brown

by The Opportunity Agenda The holidays can be a wonderful time of reflection and...

How to Navigate Holiday Conversations

by Zeynep Kilik, The Opportunity Agenda From critical race theory (CRT) to LGBTQ...

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

We’re lucky to be located in the heart of New York City. From...

What We Watched at Tribeca

Exciting news: we have a new supporter in our stands!

Thank You Michael Jordan and Jordan Brand!

A note from Ellen Buchman, The Opportunity Agenda After almost four awe-inspiring years,...

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

We are thrilled to announce an exciting addition to Team TOA: Soha Ellaithy,...

Welcome, Soha Ellaithy!

by Britney Vongdara, The Opportunity Agenda In recent weeks, our social media timelines...

Immigrants are People First, Before They are Workers

by Adam Luna, The Opportunity Agenda Many communications strategies tend to focus on...

Our New Narrative Innovators Lab

by Ellen Buchman, The Opportunity Agenda The team at The Opportunity Agenda (e.g.,...

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

by Ellen Buchman, The Opportunity Agenda Organizers are marking the annual celebration of...

#EmbraceEquity Continues When We #EmbraceEachOther

Pregnancy – and giving birth – should be among the most meaningful and...

Birthing Justice: Raising the Standards for Maternal Health

by Zeynip Kilik, The Opportunity Agenda I am the dream and the hope...

The Trial of Justice Jackson: a Retrospective

We are pleased to introduce Sara Stuart, long-time TOA friend, supporter, and non-profit...

Meet TOA’s Board: Sara Stuart

by Ellen Buchman, The Opportunity Agenda Today, President Joseph Biden has made history...

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

by Ellen Buchman, The Opportunity Agenda The vision for a truly inclusive democracy,...

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

[caption id="attachment_760" align="alignright" width="300"] | Maritza Guzmán[/caption] This fall we welcomed two new...

Meet TOA’s Board: Maritza Guzmán

This fall we welcomed two new board members to The Opportunity Agenda. Today...

Meet TOA’s Board: Kat O’Brien

by Ellen Buchman, The Opportunity Agenda The journey toward the formidable aspiration of...

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

By Josephine Kalipeni, Family Values @ Work When my father’s chronic illness worsened...

Black Women Need Build Back Better

by Chrystian Rodriguez, The Opportunity Agenda When I was young, my grandparents, aunts,...

Reclaiming Power Through Horror

Today we explore the story behind long-time TOA Board Member Yasmin Cader, Deputy...

Meet TOA’s Board: Yasmin Cader

Today we explore the story behind Aduke Thelwell, seasoned strategic communications consultant and...

Meet TOA’s Board: Aduke Thelwell

by Abrielle De Veaux, The Opportunity Agenda As educators and students like me...

Critical Race Theory on TikTok, a Student Perspective

by Abrielle De Veaux, The Opportunity Agenda As a Black woman, I’ve always...

Talking About Black Women in Sports

by Ellen Buchman, The Opportunity Agenda The late Congressman John Lewis told us...

Supreme Court Decision Requires Good Trouble to Defend Voting Rights

Early in April, we launched Shifting the Narrative, an extensive report the delves...

Shifting the Narrative Livestream Recap

by Ellen Buchman, The Opportunity Agenda As the murder trial of Minneapolis police...

Derek Chauvin’s Trial Signals a Broader Shift for Criminal Justice

by Ellen Buchman, The Opportunity Agenda I’ve built my career bringing together coalitions...

This White Feminist Knows that “Race-Silent” Policies are Insufficient and Part of the Problem

by Elizabeth Johnsen, The Opportunity Agenda There is nothing new about poverty. What...

Painting a Vision of Economic Justice for All

by Christiaan Perez, The Opportunity Agenda 2020 has been a difficult year, but, amidst the...

Celebrate Liberation – Four Stories of Community Victory

by Sughey Ramirez, The Opportunity Agenda The voices of millions were heard at...

Don’t be a Hater this Holiday Season: 5 Power Moves

As we all prepare for what may be a turbulent post-election period of competing...

Messaging for Systemic Change After the Election

by Abrielle De Veaux, The Opportunity Agenda Our Voter Spotlight Series, inspired by @darkest.hue...

#MyVoiceisMyVote Spotlight Series

by Betsy Theobald Richards (Cherokee Nation), The Opportunity Agenda After decades of fighting...

Native Artists: Shifting our National Script

by Porshéa Patterson-Hurst, The Opportunity Agenda In early September 2019, the Wizarding World...

What Recent Releases Share about Our Values

by Elizabeth Johnsen, The Opportunity Agenda As the devastating coronavirus sweeps the United...

Talking About COVID-19: A Call for Racial, Economic, and Health Equity

by Ellen Buchman, The Opportunity Agenda The systemic racism that has driven so...

We Stand With You, #JusticeOutLoud

by Ellen Buchman, The Opportunity Agenda One of our country's greatest promises is...

We Call for #JusticeOutLoud

by Ellen Buchman, The Opportunity Agenda Even on the heels of the challenges...

Turbulent Times Call for Justice Out Loud

by Betsy Theobald Richards (Cherokee Nation), The Opportunity Agenda This Sunday will be...

Pride vs. Prejudice: Put the Tomahawk Chop to Rest

It seems like an obvious truth, but bears repeating: Fear skews people’s view...

The Fear Scale: Fear and Perceptions of the Criminal Justice System

by Sughey Ramirez, The Opportunity Agenda Happy Latinx Heritage Month! A new report...

¡Entérate! 8 Books to Know this Latinx Heritage Month

“On behalf of The Steering Committee of The Opportunity Agenda, it gives me...

Ellen Buchman Appointed as Organization’s New President

by India Thusi for The Opportunity Agenda Everyone in our country deserves to...

#2020Census: The Value of Counting Everyone

by Michael Paul Jackson, The Opportunity Agenda It was a word I hadn’t...

The Central Park Five: Looking Back

by Elizabeth Johnsen, The Opportunity Agenda Over the past couple years, we have...

Messaging & Reports

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Power of Pop: What TV Gets Wrong About Getting By

We Can Thrive Together: Visioning Economic Justice for All

Shifting the Narrative

Moving Forward: Three Ideas for Talking About the Moment

Telling a Story About Families and Opportunity

Talking About COVID-19: Value, Problem, Solution, Action

Public Opinion About Paid Family and Medical Leave

Talking About Poverty & Economic Opportunity Today: Three Core Pillars

Working with Cultural Influencers

Talking about the Importance of Unions and Economic Security

The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo

Art that Tells a New Story About Economic Opportunity

Latest Insights

Why I Play Too Much and So Should You: Masking as Cultural Strategy

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

Q&A: Turning Texas Teal with TOP’s Brianna Brown

How to Navigate Holiday Conversations

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

What We Watched at Tribeca

Thank You Michael Jordan and Jordan Brand!

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

Welcome, Soha Ellaithy!

Immigrants are People First, Before They are Workers

Our New Narrative Innovators Lab

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

#EmbraceEquity Continues When We #EmbraceEachOther

Birthing Justice: Raising the Standards for Maternal Health

The Trial of Justice Jackson: a Retrospective

Meet TOA’s Board: Sara Stuart

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

Meet TOA’s Board: Maritza Guzmán

Meet TOA’s Board: Kat O’Brien

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

Black Women Need Build Back Better

Reclaiming Power Through Horror

Meet TOA’s Board: Yasmin Cader

Meet TOA’s Board: Aduke Thelwell

Critical Race Theory on TikTok, a Student Perspective

Talking About Black Women in Sports

Supreme Court Decision Requires Good Trouble to Defend Voting Rights

Shifting the Narrative Livestream Recap

Derek Chauvin’s Trial Signals a Broader Shift for Criminal Justice

This White Feminist Knows that “Race-Silent” Policies are Insufficient and Part of the Problem

Painting a Vision of Economic Justice for All

Celebrate Liberation – Four Stories of Community Victory

Don’t be a Hater this Holiday Season: 5 Power Moves

Messaging for Systemic Change After the Election

#MyVoiceisMyVote Spotlight Series

Native Artists: Shifting our National Script

What Recent Releases Share about Our Values

Talking About COVID-19: A Call for Racial, Economic, and Health Equity

We Stand With You, #JusticeOutLoud

We Call for #JusticeOutLoud

Turbulent Times Call for Justice Out Loud

Pride vs. Prejudice: Put the Tomahawk Chop to Rest

The Fear Scale: Fear and Perceptions of the Criminal Justice System

¡Entérate! 8 Books to Know this Latinx Heritage Month

Ellen Buchman Appointed as Organization’s New President

#2020Census: The Value of Counting Everyone

The Central Park Five: Looking Back

#LoveYourBorderlands, a Photo Essay

will you join us on a journey?

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