If you have any doubt that the Occupy movement is changing the American culture and capturing the imagination, check out this ridiculous ad for Mabelline lip balm in which supermodels carry signs and line the streets to protest—wait for it—dry lips.  “We want lip balm we can believe in!” says one pouty model to the camera.

Absurd, exploitative, and way premature, to be sure.  But it’s also a sign that, four decades after the civil rights and Vietnam eras, protest has become cool again.  That’s a culture shift that can affect an entire generation, and move our politics along with it. Dry lips and all.


See video


Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <em> <strong> <ul> <ol> <li> <p> <br> <cite> <blockquote>

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.