This memo offers communications ideas and guidance around messaging to promote an equitable economic recovery that includes all Americans. It is based on analysis of recent public opinion research and media coverage on economic issues, as well as strategic communications principles.

To ensure that we create and sustain an economy that works for everyone as we emerge from the economic crisis, we must make the case to the American people that recovery efforts should be equitable, fair, and transformational. To move the national conversation toward support for an equitable economic recovery, we recommend a shared narrative that emphasizes restoring the American Dream through commonsense policy solutions that strengthen our country by creating economic opportunity for all.