Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Social Justice Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure.
The toolkit also provides examples to get you started. You can download and print the sample flashcards and use them the next time you have a media interview, need to write an opinion piece, or just need some ideas to develop your messaging strategy.
Our interactive message building tool will guide you through the process. Ready? Let’s get started!