Winter Storm Uri

On this day in 2021, Winter Storm Uri began rolling into Texas, leaving millions without electricity — and some without water service — across the state. The state’s final report estimates that 246 people died as a result of the storm, with roughly two-thirds of those deaths the result of hypothermia. Similar to recent hurricanes, the natural disaster revealed existing inequalities as people living in poverty struggled to stay warm. Commemorate this date as a reminder of the urgency to ensure racial justice grounds infrastructure debates and climate resilience planning. Cite the values of community and opportunity.

National Day of Racial Healing

The National Day of Racial Healing is an opportunity for people, organizations, and communities across the United States to “forge deep, meaningful relationships, lay the groundwork to transform broken systems” and create change. Visit W.K. Kellogg Foundation’s dedicated event website for conversation guides and toolkits tailored to students, philanthropy, business leaders, and more. Cite the values of community, equity, and opportunity on this day. 

Birthday of Zora Neale Hurston

On this day in 1891, folklorist, anthropologist, and author Zora Neale Hurston was born. Hurston is best known for her 1937 novel Their Eyes Were Watching God. In her work for the Works Project Administration (WPA), she also documented songs and life histories of interesting, everyday people, including labor conditions. Discuss Hurston’s birthday by citing the values of Voice, Equality, and Community. 

Hanukkah

As you prepare for the holiday season, help your audiences get ready for effective and meaningful family conversations. Refer to values of equity, voice, and community.

Black Friday

The Friday after Thanksgiving is often dubbed “Black Friday” because consumer spending puts retailers’ revenues “in the black.” As a counter to big business, the day after has been declared “Small Business Saturday.” Use these hooks to share the Shop Your Values campaign run by the Main Street Alliance that supports small businesses that are actively advocating for economic and racial justice across the country. Also see Give Women Your Money: A Shoppable Spreadsheet for women-lead businesses and Color of Change’s Black Business Green Book.

Welcoming Week

Observed since 2012, Welcoming Week is an initiative of Welcoming America that lifts up the work of local communities to become more welcoming places for all, including immigrants. Use this week to discuss Community, Opportunity, and Equality.

Take Action: See the Welcoming Week Toolkit for messaging guidance, social media assets, tips for hosting an event and sample proclamations or resolutions for state and local governments.

NFL Season Starts

Today, the National Football League (NFL) kicks off its regular season. When former quarterback Colin Kaepernick took a knee during the 2017 NFL season, he transformed the playing field into a platform for change, sparking a national dialogue about police brutality and racial inequity. His courageous stand—and the price he paid for it—demonstrated how cultural influencers can shift narratives and inspire movements. Use this day to discuss the power of cultural influencers in sparking conversations that lead to lasting change. Cite the values of Voice and Equality.

Comic-Con International

The Comic-Con International show kicks off today in San Diego, CA. The massive crowds that flock to this convention make it one of the can’t-miss annual events for lovers of popular arts and comics. The conference presents an opportunity for creative interventions uplifting the powerful impact of pop culture representation—#PowerofPop—to shape narratives through the stories we love. Cite the values of voice, economic opportunity, and equity.

The Opportunity Agenda
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