This historic change reminds us that we, as advocates, are uniquely positioned to help shape narratives with a lens towards equity, justice, and systemic solutions. And you don’t have to be an expert sports analyst to add value to the conversation. Here are the potential narratives we’ll be tracking around this month’s sport events:

• Olympic athletes taking a stance on social justice issues during the Games, including anti-Asian racism throughout the COVID-19 pandemic.
• Critique of China’s human rights record as host of the Winter Olympics.
• Change the Name advocacy beyond the Washington Football Team.
• Creative interventions for racial justice during the Super Bowl halftime show, which will feature Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Rely on our 5 tips to decide how and when to comment on these and emerging sports narratives. Cite the values of Voice, Equality, and Community.

Messaging guidance:

• Talking About Justice and Equity Through Sports (The Opportunity Agenda)
• Talking About Black Women in Sports (The Opportunity Agenda)
• Five Strategies for Talking About Anti-Asian Racism (The Opportunity Agenda)
• Change the Name campaign (Illuminative)
• Sports as a Vehicle for Social Change (RISE)

Research:

• The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo (The Opportunity Agenda)

Hashtags: #Beijing2022; #WinterOlympics; #ChangeTheName; #StopTheChop; #NBAAllStar

The post The Amp: Sports Narratives We’re Tracking appeared first on The Opportunity Agenda.