FUTURE OVER FEAR: TOOLS TO BUILD A DIFFERENT STORY
a tailored guide for narrative and cultural strategies
Download Full Toolkit
In this toolkit, you’ll find:
- Future Narratives to ground your messaging strategy and align with other movement leaders.
- Actionable Insights and Tools to develop your narrative strategy, mobilize audiences, and build movement power.
- Case Studies from campaigns in the South, Midwest, and New York that successfully shifted public discourse.
Note: This toolkit was published in 2025 and has not been updated since.
FIND YOUR TOOLS
Each audience experiences the narrative issues we tackle in different ways. That’s why we’ve created separate pages tailored to your unique background and perspectives. Whether you’re brand-new to narrative or an experienced strategist, explore the pages below that fit your role to get the most relevant tools and guidance for your work.
New to Narrative & Cultural Strategies
For anyone looking to build a foundational understanding of narrative and cultural strategies, start here. You’ll find primers on the key principles for long-term change, our foundational frameworks, and future narratives to align your messages around.
Artists & Culture Workers
For artists, culture workers, and cultural strategists looking to deepen their impact, these sections will help you connect to larger narrative strategies, identify your specific audiences, and lead with values throughout your work.
Experienced Narrative Strategists
For movement organizers, social justice leaders, and communications professionals already exposed to narrative foundations, these tools are designed to support capacity building for values-based messaging, narrative and cultural strategy, and building creative partnerships.
Rapid Response Support
For communicators and storytellers responding to urgent narrative threats, check out these resources to guide and ground your rapid response messaging without losing sight of long-term goals.
