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To be effective in moving hearts, minds and policy over the long term, we need integrated messaging and narrative strategies that both mobilize our base and expand our constituencies by bringing those in the middle toward our cause.

Vision, Values, and Voice: A Communications Toolkit provides guidance for developing values-based messages that engage core audiences, disrupt dominant narratives, and help shape the public dialogue. In addition to big picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete messaging guidance in the form of “opportunity flashcards” which provide short and easy-to-find advice and sample language on a range of social justice issues.

This resource is for those working to influence public thinking about social justice issues over the long-term while also crafting effective short-term campaigns.