Power of Pop: Media Analysis of Immigrant Representation in Popular TV Shows

Introduction

In the weeks following the 2016 presidential election, and the almost immediate threats posed to the civil liberties of immigrant and Muslim communities, the long-running sketch show Saturday Night Live emerged as one of the most vocal and widely viewed critics of the new administration. Melissa McCarthy’s now infamous characterization of White House Press Secretary Sean Spicer is just one example of the critical role humor and satire have come to play in challenging abuses of power and also in providing much needed relief and hope in the new Trump era.

Popular culture—which can be defined as “those elements of culture capable of sustaining and perpetuating themselves based on endorsements and participation by large groups of people”1—has long been recognized as a space of creative expression that has given way to lasting social and cultural change. Popular culture has the power to shape our understanding of complex issues and our attitudes toward people we perceive to be different.

However, when depictions in popular entertainment persistently reflect biases, stereotypes, and inaccuracies about people and communities, they help sow division and drive audiences toward unhelpful and inaccurate perceptions. Such negative outcomes have been widely documented in existing research, which has shown how patterns of stereotypical depictions of black men and boys, and communities of color in general can negatively affect people’s attitudes toward these groups.2 As popular entertainment continues to shape the cultural and political landscape, and is increasingly recognized as an important predictor of political decision making, identifying harmful trends and understanding how to counter them through better informed storytelling, media literacy, and advocacy will be of critical importance.

In an effort to better understand the role popular entertainment is playing in shaping attitudes toward immigrants and immigration, this report examines narratives concerning immigrants, immigration, and border communities within a medium with the largest reach and one of the highest levels of audience engagement—broadcast, cable, and streaming television. According to the latest data published by Nielsen, television remains the most widely consumed medium among American adults.3 Eighty-six percent of adults (aged 18+) watch television an average of 5 days a week. This figure increases to 92 percent for individuals 50 and older.4 These statistics do not include the millions of Americans who now access television content through streaming services such as Netflix, Hulu, and Amazon Prime. As of 2015, Netflix alone had an estimated 60 million subscribers. In addition to attracting large audiences, television programs have been shown to play a central role in shaping dominant narratives and social norms, particularly attitudes toward people of color, immigrants, formerly incarcerated people, and other traditionally marginalized communities.

This study sets out to answer several key questions: What are the dominant narratives concerning immigration, immigrants, immigrant communities, and related topics as presented in popular television programs; what common storylines or themes emerge; what types of characters or spokespeople are generally represented; and how are these overarching narratives, themes, and characters discussed by engaged audiences on social media?

The report begins with an overview of the frequency and quality of immigrant character representation, dominant narratives, and themes that tend to be associated with immigrants and immigration and concludes with recommendations for audience engagement.

Acknowledgments

The Opportunity Agenda wishes to thank and acknowledge the many people who contributed their time, energy, and expertise to the research and writing of this report. The media content analysis was designed and conducted by Austen Lazarus and Lucy Odigie-Turley. The report was written by Lucy Odigie-Turley, and the recommendations were drafted with the support of Julie Fisher-Rowe, Betsy Richards, and Janelle Heller-Treibitz. Accompanying illustrations were created by founder and president of Graphic Advocacy Project, Hallie Jay Pope, and the report was designed and formatted by Lorissa Shepstone of Being Wicked. This research was supervised and edited by Juhu Thukral.

We also want to express our great appreciation to Margo Harris, who edited and proofread the report, and Ross Mudrick for providing publication and editing assistance.

Finally, this research would not have been possible without the generous support of our funders: Unbound Philanthropy, The Ford Foundation, The Ford Freedom Fund, Oak Foundation, The Nathan Cummings Foundation, Libra Foundation, JPB Foundation, The Open Society Foundation, and W.K Kellogg Foundation.

About The Opportunity Agenda

The Opportunity Agenda was founded in 2006 with the mission of building the national will to expand opportunity in America. Focused on moving hearts, minds, and policy over time, the organization works with social justice groups, leaders, and movements to advance solutions that expand opportunity for everyone. Through active partnerships, The Opportunity Agenda synthesizes and translates research on barriers to opportunity and corresponding solutions, uses communications and media to understand and influence public opinion, and identifies and advocates for policies that improve people’s lives. To learn more about The Opportunity Agenda, go to our website at www.opportunityagenda.org.


1 PopJustice, Nathan B. Cumming Foundation, 2016, p. 11. Retrieved April 17, 2017.

2 The Opportunity Agenda, ”Media Portrayal of Black Men and Boys,” 2013. Retrieved April 20, 2017.

3 Nielsen, “The Nielsen Total Audience Report Q1 2016,” 2016. Retrieved January 15, 2017.

4 Ibid.

Sex Workers Rights, Workers Rights, & Human Trafficking

Introduction 

This report examines social media discussions of sex work, human trafficking, and workers rights between 1st January 2014 and 30th September 2016, with a specific focus on the volume and sentiment of social media content over time as well as audience interests and demographics. Our analysis presents several important implications for stakeholders and advocates seeking to develop communications strategy around these issues.

In recent years, as the anti-trafficking movement has galvanized, there has often been a failure to acknowledge the voices and perspectives of sex workers and other communities in vulnerable situations. This oversight has presented far reaching implications not only for sex workers and their experiences with the criminal justice system, but also for how engaged audiences discuss these issues online. Preliminary research conducted by Fenton Communications, which examined discussions of sex work and human trafficking on Twitter, found that two competing narratives currently shape online discussions of sex work and human trafficking — a pro-sex work or decriminalization narrative, which advocates for the decriminalization of sex work and the recognition of sex workers rights, and an opposing criminalization of sex work narrative, which generally centers discussion on the trafficking of women and children. In order to effectively build a strategy that fights for the dignity and rights of all workers, advocates and other stakeholders must adopt a holistic approach that recognizes the pressing need to address human trafficking without undermining the efforts and rights of sex workers.

In this report, we provide guidance and advice to advocates seeking to better understand discussions of human trafficking, sex workers rights, and workers rights in general. It begins with an overview of key findings and concludes with guidance and recommendations for audience engagement and online outreach.

About The Opportunity Agenda

The Opportunity Agenda was founded in 2006 with the mission of building the national will to expand opportunity in America. Focused on moving hearts, minds, and policy over time, the organization works with social justice groups, leaders, and movements to advance solutions that expand opportunity for everyone. Through active partnerships, The Opportunity Agenda synthesizes and translates research on barriers to opportunity and corresponding solutions, uses communications and media to understand and influence public opinion, and identifies and advocates for policies that improve people’s lives. To learn more about The Opportunity Agenda, go to our website at www.opportunityagenda.org

Acknowledgments

The Opportunity Agenda wishes to thank and acknowledge the many people who contributed their time, energy, and expertise to the research and writing of this report. The social media analysis and recommendations were researched and written by Lucy Odigie-Turley and Julie Fisher-Rowe. The research was supervised and edited by Juhu Thukral. We also want to express our great appreciation to Margo Harris, who edited and proofread the report, and Ross Mudrick for providing publication and editing assistance.

Special thanks to our partner, US Human Rights Network, who provided feedback and support through the drafting of this research.

Methodology

Analysis of social media data was conducted using Crimson Hexagon, a leading social media analytics software that provides access to publicly available social media data including, but not limited to, Twitter, Facebook, Instagram, blogs, forums/popular message boards such as Reddit, mainstream news article comments, reviews, and YouTube comments. Crimson Hexagon enables users to create monitors1 for any topic or set of phrases and establish customized timeframes for data analysis. Once a monitor is established, Crimson Hexagon’s algorithm, created by Harvard University professor Gary King, categorizes relevant social media data—identifying content volume trends, patterns in conversation, demographics, sentiment shift over time, and audience segment interests/affinities. Interests and affinities are generated by analyzing the social media habits of audiences partaking in particular online discussions (i.e., what brands, topics, or media sources this audience segment tends to share) to generate a list of interests, which can then be compared to other audience segments. Crimson Hexagon’s demographics are calculated using a probabilistic approach that incorporates census data with publicly available data.

To gain a more holistic understanding of narratives concerning human trafficking, sex work, and workers rights online, we created two separate buzz monitors2. The first monitor examined online discussions of both human trafficking and sex workers rights in order to identify how these two issues currently intersect and which narratives tend to dominate. This dual issue monitor included the phrases “sex work,” “sex workers rights,” “trafficking,” “human trafficking,” “end trafficking,” and a number of other related terms. The second monitor examined online discussions of workers rights independently of discussions of human trafficking and sex work. This monitor included phrases such as “workers rights,” “rights of workers,” and “workers rights movement.”

The two-year timeframe enabled us to examine longitudinal data and identify more long-term patterns in the data. In the overall data population (which consisted of 13,832,463 posts) the majority of analyzed data originated from Twitter, with a total of 9,273,500 Twitter posts; 194,151 posts came from Facebook, and a total of 2,574,052 posts originated from popular blogs, news comment sections, and Google Plus comments. Sampled social media posts are accompanied by a Klout Score, which is a number between 1 and 100 that represents how influential the person sharing the content is. The more influential a person (in terms of share of audience and reach), the higher the Klout Score.

Key Findings

  • Discussions of sex work and, to a lesser extent, human trafficking have shifted since 2014. There are clear signs that the sex workers rights movement has gained some ground among key online audiences. Although social media discussions concerning sex work and human trafficking are still dominated by references to “sex trafficking” and narratives that tend to conflate sex work with human trafficking and child abuse, trends indicate that narratives centered on sex workers rights (as a separate topic removed from discussions of human trafficking) are becoming more widespread online.
  • A number of the top influencers on Twitter3 are advocates of sex workers rights, again suggesting that the pro–sex workers rights narrative is gaining traction among social media audiences. At the same time, much of the content shared by the most influential anti–human trafficking advocates makes reference to “sex trafficking” and “prostitution,” a finding that suggests more outreach and messaging is needed specifically targeting this population of advocates.
  • Amnesty International’s pro–sex workers rights declaration resulted in a significant spike in discussions concerning sex work and human trafficking, demonstrating the important role some NGOs are playing in shaping narratives concerning sex work and human trafficking. Amnesty’s August 2015 intervention may provide an important model for other organizations or advocates seeking to shift the narrative on sex work and human trafficking.

There is significant overlap between the focus and interest of online audiences discussing workers rights and audiences engaging in discussions related to human trafficking and sex workers rights. Analysis of online discussions of workers rights, disaggregated from discussion of human trafficking or sex work, reveals that audiences for workers rights are already incorporating many of the core values/goals of anti-trafficking and sex workers rights’ advocates—specifically, an emphasis on human rights and gender equality. This finding suggests there is an important opening for advocates seeking to foster cross-issue support and engagement among key audiences.


1 A saved search or query is referred to as a monitor.
2 A “buzz monitor” is one of the three monitor options Crimson Hexagon offers. A buzz monitor allows users to examine online conversations across social media platforms and also enables users to track and gauge the volume of a conversation over time (Crimson Hexagon, 2016). Specifically, among audiences who engage in Twitter discussions related to human trafficking and sex work.
3 Specifically, among audiences who engage in Twitter discussions related to human trafficking and sex work.

Coverage of Inclusive Communities Supreme Court Argument

On January 21, 2015, the U.S. Supreme Court heard oral arguments in Texas Department of Housing and Community Affairs v. The Inclusive Communities Project. The case poses the question whether the Fair Housing Act will continue to prohibit housing policies that unnecessarily exclude or segregate some groups of people in practice—known as unjustified “disparate impact”—or only those motivated by intentional bigotry.

In order to assess the communications landscape surrounding the case, The Opportunity Agenda analyzed a random sample of 50 news and opinion pieces, from a total of 575 appearing in mainstream media between December 20, 2014 and January 23, 2015.1 Our analysis focused on positions taken, facts and arguments cited, and sources and spokespeople quoted, as well as overarching themes and narratives.

Major findings of the analysis include:

  • The large majority of opinion pieces supported disparate impact.
  • The  majority of quotes were pro-­‐disparate impact and, aside from the Justices and litigants, the majority of sources interviewed were fair housing proponents.
  • News articles framed the opposing interests in the case as Civil Rights groups and the Obama Administration versus Big Banks, Conservative groups, and the State of Texas.
  • Coverage reflected the fact that disparate impact is a longstanding principle, embraced by HUD and every court of appeals to consider the issue.
  • Reporters routinely misconstrued how disparate impact works, or shorthanded it in a harmful way—suggesting that any unequal outcome would violate the Fair Housing Act.  This occurred even in many otherwise friendly articles.
  • Almost every article that we reviewed depicted the Supreme Court’s decision to consider the issue as an ominous sign, likely to result in a weakened Fair Housing Act.
  • The “Why” of disparate impact was often missing from journalistic coverage—there was little explanation of why this principle matters from a values or impact perspective.
  • There were very few descriptions of the practical applications or benefits of the disparate impact standard, and even fewer involving “real people.” The few that did appear were compelling.

Opinion pieces, by contrast, were strong on both values and  implications.

  • Articles mentioned only the racial implications of the Act, omitting the other types of discrimination that it prohibits.
  • There was no indication from reporting or commentary that an adverse Supreme Court decision might be corrected through legislative action.

Based on these findings, our primary recommendation for fair housing proponents going forward is to communicate a clear and compelling narrative that: lifts up the values of equal opportunity, common sense, and the national interest advanced by the Act; offers compelling examples and human stories that illustrate systemic causes and shared benefits; discusses the persistence of segregation; explains in plain language how the disparate impact approach actually works; details the characteristics other than race that the Act also covers; and lays the groundwork for a legislative fix, if necessary at the federal, state, and local levels.

DETAILED FINDINGS

Arguments, Facts and Narratives:

  • Pro-­‐disparate  impact  voices  and  arguments  dominated  the  discourse  in  our  random sample. Supportive quotes outnumbered opposing ones in the news articles surveyed, and opinion pieces were overwhelmingly on the side of preserving disparate impact. Only two of the nine opinion pieces in our sample opposed the principle.
  • Most articles defined the opposing camps in the case as Civil Rights groups and the Obama Administration on one side, and Big Banks, Conservatives, and the State of Texas on the other. Insurance companies were also mentioned frequently, while there was little or no mention of landlords or real estate companies. Some articles noted that a number of states filed  a  bipartisan  friend-­‐of-­‐the-­‐court  brief  supporting  disparate  impact.     And  several articles reference supportive commentary by Senators Elizabeth Warren (D-­‐MA) and Tim Kaine (D-­‐VA).
  • Almost all stories noted that the disparate impact standard is a longstanding principle recognized by every court of appeals to consider the question.
  • Most stories stated or suggested that the disparate impact standard is vulnerable at best and doomed at worst, with civil rights voices most frequently articulating that idea. Most stories similarly made clear that eliminating that cause of action would “limit,” “narrow  the scope,” “weaken” or “gut” the Act’s current protections. And several stories mentioned recent Supreme Court cases weakening the Voting Rights Act and Title VII of the 1964 Civil Rights Act.
  • Many stories included the idea that the Supreme Court aggressively reached out to take this case, noting that the Court has granted review on the same issue twice before, only to see the cases settled before argument. Several stories asserted that the Obama Administration had a hand in at least one of those settlements.
  • Many stories mentioned that the U.S. Department of Housing and Urban Development (HUD) supports disparate impact and recently issued regulations to implement the principle.  One suggested, incorrectly, that the HUD regulations created the principle.
  • Opinion pieces more frequently carried a clear values statement, connecting The Act and disparate impact to our national aspirations and interests.  For example:
    • “Fair housing is a bedrock civil rights principle that is needed to ensure the promise of equal opportunity for all.” (Barbara Arnwine, To realize Dr. King’s dream, promote desegregation, MSNBC, January 18, 2015).
    • “The availability of a safe, affordable home is part of the American dream, and we should be working to see that dream become a reality for all Americans.” (Tim Kaine statement on Supreme Court hearing on housing discrimination case, Augusta Free Press (online), January 21, 2015).
  • The vast majority of stories described the Fair Housing Act, the disparate impact standard, and the Inclusive Communities case as about race. Exceedingly few mentioned the other characteristics covered by the Act—color, national origin, gender, religion, disability, or family status.
  • Reporters routinely misconstrued how disparate impact works, or shorthanded it in a harmful way—suggesting that any unequal  outcome  would  violate  the  Fair  Housing  Act.  This occurred even in many otherwise friendly articles.  Examples include:
    • “The suit couldn’t prove intent, but it was successful in showing that blacks and other minorities were disproportionately affected by the housing agency’s policies….The Dallas  non-­‐profit  cited  a  legal  argument  called  ‘disparate  impact.; This  means  ICP doesn’t have to prove intentional racial discrimination, only that the result hurt a protected group.” (Doualy Xaykaothao, Dallas housing discrimination case takes center stage at U.S. Supreme Court, KERA News, January 21, 2015)
    • “…disparate impact claims, which are allegations made based on neutral practices that may have a discriminatory effect—thus allowing litigation to be brought for discrimination even when there is no discriminatory intent.”
    • “The justices will weigh whether the Fair Housing Act bars only intentional discrimination, or whether discriminatory effects, regardless of intent, are illegal too.” (Catherine Dunn, Supreme Court could limit discrimination claims in fair housing case, International Business Times, January 21, 2015).
    • “In other words, America’s highest court is going to decide if companies and policies can be accidentally racist.” (Melvin Backman, Can you discriminate without meaning to?  The US Supreme Court will decide, Quartz, January 21, 2015.)

A few stories did, however, set out the proper standard. A standout article in this and many  other  respects  was  one  by  Nikole  Hannah-­‐Jones  of  ProPublica:  “For  four  decades, federal courts have held that the law should be interpreted more broadly, ruling again and again that if the policies of governmental agencies, banks or private real estate companies unjustifiably  perpetuate  segregation,  regardless  of  their  intent,  they  could be  found  in violation   of   the   Fair   Housing   Act.…Landlords   or   lenders   who implement policies or practices that disproportionately impact racial minorities can be found in violation of civil rights law if they cannot justify those practices—even if no one can show they acted out of racial  animus.”     (Nikole  Hanna-­‐Jones,  US  Supreme  Court’s  latest  race  case:  Housing discrimination, Money Life, January 22,  2015).

Opinion pieces on both sides generally provided an accurate description as well, e.g.:

  • “Those challenges are only successful if the defendant in such a case does not have a substantial justification for their policy or if there is an alternative policy that would also serve that interest without resulting in a disparate impact.” (Barbara Arnwine, To realize Dr. King’s dream, promote desegregation, MSNBC, January 18, 2015).
  • Some stories mentioned as a justification for disparate impact covert and subtle (intentional) discrimination that is difficult to prove and, therefore, requires the disparate impact standard. A widely published AP story, for example, notes, “fair housing  advocates say eliminating such claims means courts will recognize only the crudest forms of intentional discrimination and not more subtle forms of bias that persist today.” (Sam Hananel, Supreme Court sharply divided over housing bias cases,” Associated Press, January 21, 2015).
  • A Los Angeles Times editorial also offered a succinct and persuasive case: “This is a reasonable and nuanced response to the fact that while residential segregation in the U.S. has declined, black Americans still live apart from whites in significant numbers as a result of myriad factors, including exclusionary zoning, poverty and countless transactions rooted in racial bias but difficult to prove in a court of law. As Justice Ruth Bader Ginsburg observed: ‘There was a grand goal Congress had in mind. It meant to undo generations of rank discrimination.’” (Editorial: Discrimination is discrimination even if it’s not intentional, Los Angeles Times, January 22, 2015).
  • Very few stories described concrete examples of the disparate impact standard in action. Again, an exception is Nikole Hanna-­‐Jones’s ProPublica piece, which provided one of the most compelling examples: “A fair housing group used disparate impact to topple a ‘blood relative’   ordinance   passed   by nearly   all-­‐white  St.  Bernard’s Parish in the   wake   of Hurricane Katrina. The ordinance barred homeowners from renting to anyone who was not kin. Civil rights lawyers were convinced officials passed this law to keep out black renters, but could not prove racist motivations. But when St. Bernard’s Parish could not come up with a plausible justification for the ordinance, a court struck it down.” (Nikole Hanna-­‐Jones,  US  Supreme  Court’s  latest  race  case:  Housing  discrimination,  Money  Life, January 22, 2015).
  • Other exceptions to this trend are mentions of how the federal government used the Act to hold big banks accountable, and references to how “unrest” in Ferguson, MO, might relate to housing discrimination.
  • A number of stories cited the State of Texas’s contention that complying with the disparate impact   standard   will   require   governments   and   companies   to   make   “race-­‐conscious” decisions to avoid liability. No story discussed this idea in any depth, however.
  • Very few of the journalistic pieces that we reviewed discussed the persistence of residential segregation in the 21st century.
  • By  contrast,  supportive  op-­‐eds  and  commentary  described  both  the  benefits  and  the harms.  For example:
    • Richard Rothstein of the Economic Policy Institute described at length the implications of disparate impact and residential integration for public education. (Valerie Strauss: A Supreme Court case that public education advocates should be watching, Washington Post Answer Sheet, January 13, 2015 (Republishing a piece from the EPI website)).
    • Senator Elizabeth Warren wrote that “the wrong decision would reduce economic opportunities for working families and raise the risk of another financial crisis,” and that “Housing segregation has a powerful impact on opportunities to build economic security….Data show that lower-­‐ and middle-­‐income families living in more segregated communities have a harder time climbing the economic ladder.” (Stephanie Condon, Elizabeth Warren warns Supreme Court may continue “assault” on civil rights, CBS News, January 22, 2015 (quoting extensively from Warren’s Washington Post op-­‐ed).
    • There were very few stories in news or opinion pieces of “everyday” people affected by Disparate Impact, or by the Act generally. The few exceptions to this were compelling, however.
    • In a radio story, Doaly Xaykaothao interviewed Lupe Gutierrez, a woman “who’s been helping minorities find housing for years.” Gutierrez voiced the commonsense nature of disparate impact, as well as the human consequences: “She says building new low-­‐ income  housing  in  already  poor  neighborhoods  doesn’t make sense.  ‘Yes, because they’re  still  stuck  in  the  same  place,’  she  says.    She’s  had  a  hard  time  moving  low-­‐ income families out of South Dallas….’They want to help us,’ Gutierrez says. ‘They want us to become better persons or live in a better community, but if you’re low income, hello, you don’t have funds? And to fight against a developer, who has the upper hand?” (Doualy Xaykaothao, Dallas Housing Discrimination Case Takes Center Stage at U.S. Supreme Court, KERA News, January 21, 2015).
  • A local Ohio television station profiled Vonda and Eric Williams, a Toledo couple who experienced disparate impact discrimination—they “were denied a home loan because Vonda was pregnant, and would soon be on maternity leave,” despite having the resources to pay the mortgage — and were activated by the experience. The piece describes the personal impact on the couple, their use of the Fair Housing Act, and  their activism to see the Act preserved for others:
    • “’It was upsetting to know that despite planning, and saving money and still being  paid  while  on  maternity  leave  that  they  would  discount  my    income’
    • ….Sitting at home thinking about what we could have lost, I just felt like I  needed to talk to someone to figure out what we could do because it just didn’t feel right’….So they went to the Toledo Fair Housing Center in Toledo, took the case to court and after a lengthy process, proved the family was discriminated against. Proving disparate impact is what helped the Williams, which is why the couple and [fair housing advocate Diana] Patton are going to Washington…. It’s exciting for us to be a part of history, but it’s more important to be able to help others that may encounter any discrimination.’” (Ali Hoxie, Toledo couple headed to Washington D.C. for Supreme Court decision on Fair Housing Regulations).
  • When stories described the facts of the Texas case, they generally did so in sympathetic terms, e.g.:
    • “The Inclusive Community [sic.] Project argues that Texas was approving tax credits for low-­‐income housing only in heavily African-­‐American neighborhoods of Dallas, and denying tax credits in white neighborhoods.  That approach, they say, has  prolonged the city’s racial segregation, making it harder for poor blacks to have a shot at upward mobility.” (Zachary Roth, Roberts Court could cripple another key civil rights law, MSNBC, January 19, 2015).
    • “Using statistical evidence to back up its argument, the group contends Texas officials are doing a form of red-­‐lining, the finance practice that directs or limits minorities in the housing market to neighborhoods populated by the same ethnic group.” (Ray Gronberg, City weighing in on federal housing case, Herald Sun, Dec. 29, 2014).
    • The Inclusive Communities Project, which advocates for integrated neighborhoods, has criticized the state’s approach as limiting low-­‐income black families from being able to move to areas with better opportunities. (Catherine Dunn, Supreme Court could limit discrimination claims in fair housing case, International Business Times, January 21, 2015).
    • “The latest case involves an appeal from officials accused of awarding federal housing tax   credits   in   a   way   that   steered   low-­‐income   housing   to   mostly   poor,   black neighborhoods in Dallas and generally kept the units out of wealthier white enclaves.” (Sam Hananel, Scalia could be surprise vote in Supreme Court housing case, Atlanta Journal-­‐Constitution/AJC.com, January 21, 2015).
    • “Housing advocates say the program concentrates poverty by putting too many developments in poor, minority areas and too few in wealthier, whiter neighborhoods.” (Melvin Backman, Can you discriminate without meaning to? The US Supreme Court will decide, Quartz, January 21, 2015).
  • A number of stories noted Dr. Martin Luther King Jr.’s role in the birth of the Act, and the fact that the case was argued just after the holiday celebrating his birth.
  • Quotes in news stories tended to lack statements about the role of the Fair Housing Act in fulfilling our national values or goals. An exception is John Relman’s widely quoted statement that “Housing lies at the fulcrum of civil rights….Where you live affects the opportunities that you have for jobs, for better schools, for connections that allow you to have opportunity in your life.”

Quotes and Sources:

The large majority of sources quoted were supporters of the disparate impact standard. Individuals quoted most frequently included fair housing attorney John Relman, Sherrilyn Ifill of the NAACP Legal Defense and Educational Fund, Myron Orfield of the Institute on Metropolitan Opportunity at the University of Minnesota, and Professor Ian Haney Lopez of  UC Berkeley Law School.

In  post-­‐argument  reporting,  the  Justices’  comments  from  the  bench  were  most  frequently quoted:

  • Justice Scalia received the most attention, noting his apparent “skepticism” of Texas’ arguments in light of the text of the Act as amended in 1988. Justice Scalia’s question to Petitioners’ counsel, “Why doesn’t that kill your case?” was widely quoted. Several articles also noted that Justice Scalia critiqued the Inclusive Communities Project’s position, stating that “racial disparity is not racial discrimination,” and “the fact that the NFL is largely black players is not discrimination.”
  • Several stories quoted Justice Breyer for the proposition that disparate impact is a longstanding doctrine upheld by 11 Courts of Appeals, and “as far as I can tell, the world hasn’t come to an end.”
  • A few articles cite Chief Justice Roberts’s, assertion that it’s difficult to distinguish “good” from “bad” housing decisions under the disparate impact doctrine.
  • Justice Kennedy’s comment that it “seems very odd” that two jurisdictions could be potentially liable for placing affordable housing in either a predominantly white or a predominantly minority neighborhood received some press attention.
  • Some pieces cited Justice Ginsburg’s comment that Texas’s argument was “a little artificial” because disparate impact theory was not “mainstream” until the Supreme Court approved its use for employment discrimination cases in 1971.
  • Courtroom statements by the oralists (Scott Keller, Michael Daniel, and Solicitor General Donald Verrilli) were also frequently quoted in post-­‐argument coverage, often as foils for the Justices.
  • Other sources quoted were predominantly elected officials, such as Senators Warren (D-­‐MA) (pro) and Kaine (D–VA)(pro), Congressman Randy Neugebauer (R-­‐Texas) (con), Durham, NC City Attorney Patrick Baker (pro), Texas Attorney General Greg Abbott (con), and Congresswoman Maxine Waters (D-­‐Calif.) (pro).

Images

While we did not analyze the imagery used in broadcast media or newsstand editions of articles, we did perform a basic review of images accompanying the online versions of the 50 randomly selected stories.

  • Most of the online versions did not include a photo. Those that did used mostly neutral imagery:
    • The plurality of images were of the U.S. Supreme Court building with no identifiable individuals present.
    • Several pieces included an image of the front door of the Texas Department of Housing and Community Affairs.
    • Opinion pieces by Senators Elizabeth Warren and Tim Kaine carried those Senators’ images.
    • Two pieces featured photos of Supreme Court Justices.
    • One photo featured a row of apartment buildings.
  • Only two photos included an obvious narrative element:
    • One photo included pro-­‐disparate impact demonstrators in front of the Supreme Court with signs reading “Keep Housing Fair.”
    • An opinion piece carried a black and white AP photo of a “white mob that greeted a black   Philadelphia   family   that   attempted   to   move   into   an   all-­‐white housing development in 1963.”

Implications and Recommendations:

Mainstream media coverage of Inclusive Communities during the period that we studied was, on the whole, positive for Fair Housing supporters. The case garnered over 500 stories, most of   which   featured   pro-­‐disparate   impact   quotes   and   spokespeople. Op-­‐eds   and   other commentary were overwhelmingly favorable and many stories cast unpopular big banks and insurance companies as the chief enemies of disparate impact.

Supportive opinion pieces carried strong justifications of disparate impact on moral, factual, and legal grounds. At the same time, however journalistic coverage, lacked a common fair housing narrative rooted in shared values and societal benefits in reporting or commentary, and harmfully distorted how disparate impact works in practice. Audiences relying solely on these media outlets for information about the issue might be hard pressed to understand why the issue matters, or what the consequences of an adverse decision might be.

Accordingly, our main recommendation for fair housing advocates and allies is to communicate a more coordinated and compelling narrative, that includes:

  • How addressing unjustified disparate impact advances our nation’s shared values of equal opportunity for all, common sense, and the national interest.
  • The societal harm caused by contemporary housing segregation and exclusion.
  • The benefits of diverse, inclusive, and prosperous communities fostered by the disparate impact approach.
  • Compelling examples and human stories that illustrate those systemic causes and solutions.
  • A plainspoken, accurate explanation of how the Fair Housing Act works, with an emphasis on unjustified disparate impact and knocking down unnecessary barriers to fair housing.
  • The characteristics other than race—religion, gender, family status, disability, and national origin—that the Act also covers.2

For the existing base of fair housing supporters, it will also be important to lay the groundwork for a legislative fix, if necessary, at the federal, state, and local levels.

Also important going forward will be:

  • Continuing to flood the media with pro-disparate impact stories, spokespeople, and commentary. The Associated Press and Reuters have, thus far, occupied a large share of the news hole – and should, therefore, receive disproportionate attention. ProPublica is also influential, and has featured stellar reporting thus far.
  • Gathering and disseminating images that illustrate the narrative principles described above.
  • Encouraging additional supportive statements from business, faith, and bipartisan elected leaders.
  • Preparing communications responses now for the different ways in which the Court might decide the case.
  • Using social media (#KeepHousingFair) as well as ethnic media, progressive media, and community organizing to rally the base in advance of decision day.

Notes:

1. We identified the larger pool of articles through a search of the Critical Mention database using the following search terms: (“disparate impact” OR “Texas Dept. of Housing and Community Affairs” OR “Inclusive Communities Project”) AND “housing.” We then identified 50 articles for content analysis using a random number generator.

2. The Opportunity Agenda’s Pre-­‐Argument Messaging Memo on the Inclusive Communities case discusses many of these elements in greater detail.

Coverage of Arizona v. United States, a Challenge to the Constitutionality of Arizona’s SB 1070

What follows is an analysis of mainstream newspaper coverage of the U.S. Supreme Court argument in Arizona v. United States, a constitutional challenge to Arizona’s anti-immigrant “show me your papers” law, SB 1070. The analysis identifies major trends in the framing, narrative, opinion, quotations, and facts used by media outlets in journalistic reporting and commentary surrounding the case. Designed for pro-immigrant advocates, policymakers, and other spokespeople, it is intended to identify openings and challenges for media engagement and persuasive communications about the case.

Methodology:

The Opportunity Agenda staff conducted a scan, using the LexisNexis database, of national and regional daily newspaper coverage i during the week before and the week after the Supreme Court oral argument in Arizona v. United States, which took place on April 25, 2012. The scan produced 167 stories, from which we randomly selected 40 for full close review.

Main Themes and Narratives

The main themes that we identified are as follows:

  • The stories define the case as about the “show me your papers” provision, Section 2(B), and they often call it just that. They mention the provisions criminalizing failure to carry “alien registration document[s]” (Section 3) and seeking work without authorization (Section 5(C)), but these are depicted as secondary provisions. Very few stories discuss Section 6, which allows warrantless arrests when an officer has “probable cause” to believe that a person has committed a crime that makes that person removable from the United States. This division of emphasis roughly mirrors the time spent discussing these provisions during the oral argument.
  • The coverage overwhelmingly predicts, based on the argument, that the Court will uphold the show me your papers provision, while striking down the criminalization provisions. They describe this predicted “mixed decision” as a victory for anti-immigrant advocates, who have been mostly unsuccessful in the lower courts.
  • The reporting largely failed to note that the Court’s ruling in this case—most likely at the end of June—will not be the last word on SB 1070’s constitutionality. There are Equal Protection challenges to the law pending. And if any aspect of it goes into effect, there will quickly be “as applied” challenges to the way in which it is being implemented.  These details were lost in the coverage of this case.
  • Editorials on the law and oral argument overwhelmingly oppose SB 1070, and urge the Court to overturn it. This includes the Arizona Republic. A small number of editorials support the law, and at least one argues that the Obama campaign will benefit politically (i.e., gain more Latino voters) if the law is upheld.
  • The specter of racial profiling has a prominent role in coverage—while recognizing that the Supreme Court case does not address that issue. The possibility that the “papers” provision will result in racial profiling pervades the coverage, with people arguing both sides.
  • There are, however, very few instances of “real life” racial profiling reported in this coverage. The exceptions are scattered quotes of Latino citizens who say they were stopped under the law.
  • Although the case is about the extent to which states can pass their own immigration laws, there is only modest discussion of this issue in the coverage. What exists is largely in the form of quotes about a patchwork of 50 state laws.  There was little or no mention of what 50 different immigration policies would mean in practice.
  • There is universal consensus in the stories that the federal government has failed to fulfill its responsibility to fix a broken immigration system. Comprehensive immigration reform—by various names—is the alternative that the stories identify, and some stories note that a pathway to citizenship is as popular with Americans as SB 1070- style laws.
  • There are frequent references to President Obama’s aggressive deportation strategy, and the large numbers of immigrants deported by his administration.
  • There is an overwhelming theme of divisiveness and rancor in the debate over SB 1070 and immigration laws generally. The debate is portrayed as ugly, polarizing, and politicized.  There is frequent reference to the notion that federal lawmakers on both sides of the aisle would rather play politics on this issue than address it effectively.
  • There is an assumption that the expected ruling (upholding the “papers” provision) will encourage copycats. But there are also frequent statements that enthusiasm for these laws has cooled considerably, even in the states that adopted them—for a combination of agricultural/business, boycott, migration, and political reasons. There are multiple references to the failure of legislation in Mississippi, to the recall of Russell Pearce, and to efforts to moderate the state laws that were recently passed.
  • A number of stories note the importance of Latino voters, their concerns about immigration and an anti-immigrant political environment, Romney’s efforts to rebuild Latino support after an extremist primary process, and President Obama using the immigration issue to try to solidify his advantage in Latino support.
  • There is significant coverage of the fact that net immigration from Mexico to the U.S. is near zero, and this  isoften described as giving America “breathing room” for more rational policymaking—along with frequent skepticism that reform will occur. The recent Pew study on immigration numbers generated most of this coverage.
  • Alternatives to the term “illegal immigrant” are emerging—primarily “undocumented,” and occasionally “unauthorized.” While “illegal immigrant” is still the predominant term, and at least one paper used the term “illegals,” there is much more variation than in past coverage.
  • The phrase “attrition through enforcement” is repeated again and again by friend and foe alike, and is framed as a viable, if controversial, strategy.  “Self-deportation” appears occasionally, and more derisively.
  • There was no mention of the fact that an adverse ruling—upholding one or more parts of SB 1070—could also create new room for pro-immigrant laws by some states or localities.
  • Nor was there meaningful discussion of immigrant integration policies, or of alternatives like wage and hour enforcement or due process protections.

Sources and Quotes:

The coverage quoted a wide range of individuals, with the Supreme Court Justices (particularly Roberts, Scalia, Sotomayor, and Breyer) and oralists (Clement and Verrilli) among the only people quoted multiple times.

  • After the Justices and attorneys, the most frequently quoted categories were, in descending order, federal lawmakers, pro-immigrant advocates, state policymakers, and researchers. Anti-immigrant advocates were a tiny fraction of those quoted in our sample, and they were dwarfed by pro-immigrant advocates, among others. There were also very few business leaders quoted (those who were opposed the law), few law enforcement officials (those who supported the law), and few or no identified faith leaders.
  • With the exception of a small number of Dreamers, virtually no undocumented immigrants, and few immigrants generally, were quoted in the coverage.
  • Pro-immigrant advocates were prominent and “on message.” In terms of content, the quoted advocates (along with President Obama) were most likely to invoke values, challenge racial profiling, and connect SB 1070 to the rights and interests of all Americans.  Federal lawmakers mostly engaged in rather cynical political discourse about Latino voters and poll numbers. State officials mostly debated the merits of the law. Researchers discussed demographic changes and political implications. The few anti-immigrant leaders (from the group FAIR), who were quoted mostly focused on states’ rights arguments and invasion metaphors.

Implications and Recommendations:

Many aspects of the coverage offer significant opportunities. These include the broad opposition to SB 1070 by editorial boards, the prominence of racial profiling concerns, the sense that enthusiasm for anti-immigrant laws is fading for economic and political reasons, the near consensus in the reporting that some form of national immigration reform is needed, the warning that Latino voters will punish anti-immigrant politicians, and the dominance and persuasive messaging of pro-immigrant advocates. The gradual move away from the term “illegal” is also encouraging. These advantages should be reinforced in pro-immigrant movement communications and engagement with media outlets.

The continuing challenges that exist point to several recommendations for pro-immigrant advocates and allies:

  • Raising the visibility and voice of immigrant, business, faith and law enforcement voices, explaining from their unique perspectives why SB 1070-style laws are bad for America, and promoting positive alternatives. There seems to be a particular opening for op-eds, which were largely absent in our scan.
  • Highlighting concrete examples of racial profiling due to these laws, and the human stories behind them. Media and opinion research suggest public concern about profiling exists, but competes with skepticism and doubts that it is actually occurring.
  • Providing reporters and other audiences with greater detail and examples of the chaos and confusion that could result from 50 different immigration laws. Paradoxically, it may also be beneficial to begin talking about pro- immigrant laws that forward-looking states and municipalities could pass if the Court says that they have greater latitude.
  • Highlighting positive and proactive policies that integrate immigrants into our social fabric and economic engine, and that address real issues like job creation, living wages, public safety, and social services. Pointing to places like California, Connecticut, and New Mexico that are using these approaches successfully can help to concretize them in the minds of reporters and public audiences.
  • Communicating to reporters and public audiences that, whatever the outcome of Arizona v. United States, there will almost certainly be subsequent Equal Protection and “as applied” challenges to the implementation of whatever aspects of the law survive.

Finally, given the complexity of this case, and the multiple provisions at issue, it will be important to develop advanced messaging for each of the half dozen or so possible outcomes. Anti-immigrant advocates are likely to declare victory under almost any of the likely scenarios. Immigrant supporters should be ready to tell their story, adapted to the specifics of the decision.

Notes:

i Using the terms “Arizona” and “supreme court” and “immigrant”/”immigration,” the scan identified articles, editorials, and op-eds in English language newspapers published in the United States that are listed in the top 50 in circulation in Editor & Publisher Year Book:

Arkansas Democrat-Gazette

Chicago Sun-Times

Chicago Tribune

Daily News (New York)

Detroit Free Press

Fort Worth Star-Telegram

Journal of Commerce

Los Angeles Times

Miami Herald

Newsday (New York, NY)

Orlando Sentinel

Pittsburgh Post-Gazette

Sacramento Bee

San Antonio Express-News

San Diego Union-Tribune

St. Louis Post-Dispatch

Star Tribune (Minneapolis MN)

Sun-Sentinel (Fort Lauderdale)

Tampa Bay Times

The Arizona Republic (Phoenix)

The Atlanta Journal-Constitution

The Baltimore Sun

The Boston Globe

The Boston Herald

The Buffalo News

The Charlotte Observer

The Christian Science Monitor

The Cincinnati Enquirer (Ohio)

The Columbus Dispatch

The Courier-Journal (Louisville, Kentucky)

The Daily News Journal,

Murfreesboro, TN

The Daily Oklahoman (Oklahoma City, OK)

The Dallas Morning News

The Denver Post

The Detroit News (Michigan)

The Hartford Courant

The Houston Chronicle

The Indianapolis Star (Indiana)

The Kansas City Star

The Milwaukee Journal Sentinel

The New York Post

The New York Times

The Orange County Register

The Oregonian

The Philadelphia Daily News (PA)

The Philadelphia Inquirer

The Plain Dealer

The San Francisco Chronicle

The Seattle Times

The Tampa Tribune

The Washington Post

Times-Picayune (New Orleans)

USA Today

Economic Recovery and Equal Opportunity in the Public Discourse

Introduction

As our nation struggles to recover from the worst economic downturn since the Great Depression, media coverage, public perception, and the relationship between them strongly influence public policy and its impact on Americans’ daily lives. The perceived effectiveness of the federal stimulus package—the American Recovery and Reinvestment Act, for example—can have a far greater impact on the subsequent policy debate than does the consensus of economists or the tracking of actual job creation. And the level and framing of reporting on issues of economic inequality, for instance, helps to determine the extent to which that issue becomes a political and policy priority, especially in an election year.

In order to understand those trends, and their implications for ongoing policy debates, The Opportunity Agenda undertook this study, Economic Recovery and Equal Opportunity in the Public Discourse. By analyzing the content of media reporting and recurrent themes across a large body of existing public opinion research, we seek to highlight the ways in which key news media are interpreting the current economic moment and the ways in which different segments of the American public understand it.

We chose to examine public discourse on both the economic recovery as a whole and its disparate barriers facing different groups of Americans because they are complementary dimensions of a single notion: the American Dream of greater and more equal opportunity for all. Because that national value is broadly shared and has been an explicit goal of many federal economic recovery efforts, we analyze the extent and ways in which it is reflected in the national conversation.

This report is intended to inform journalists about reporting trends and areas in which greater or more accurate reporting is needed. It strives to inform advocates of job creation and equal opportunity about challenges, openings, and strategies for mobilizing public will. And it aims to inform policymakers about public priorities as well as places where greater information, transparency, or political leadership are needed. Moreover, scholars, researchers, and activists are likely to take a keen interest in our findings and recommendations.

Methodology

Media Content Analysis

The news content analysis of the Economic Recovery and Equal Opportunity in the Media and the Public Mind report is based on an analysis of content in 17 mainstream newspapers, including the largest national newspapers in the country, and five regional ones; Newsweek magazine; and a limited number of transcripts of news and programs on the ABC, CBS, CNN, and NBC television networks. The timeframe of coverage was from October 2008 through May 2010.

Our analysis was conducted in two parts. We analyzed coverage of the economic recovery in general and coverage specific to recovery efforts in relation to inequality and economically vulnerable populations  of Americans.

The first part was made up of a sample of 100 articles, of which 65 were appropriate for analysis, about the economic recovery generally and the American Recovery and Reinvestment Act. This sample is referred to in the report as the overall sample. To generate a pool of relevant articles, we searched for news on the Nexis database using words and phrases such as “economic stimulus,” “stimulus bill,” “stimulus package,” “Recovery Act,” and the “American Recovery and Reinvestment Act.”

The second part of the study was based on a sample of 150 stories, of which 60 were appropriate for analysis, about the impact of recovery policies on economic groups. This sample is referred to as the equity sample. To identify these stories, we performed a separate search on the Nexis database using a broad set of search terms: “stimulus package,” “women,” “gender,” “low income,” “middle class,” “African American,” “Latino,” “Hispanic,” “American Indian,” “Native American,”“Asian American,” “discrimination,” “disparity,” “opportunity,” “(un)employment,” “poverty,” “jobs creation,” and similar phrases.

Finally, the samples were drawn applying a random sequence generator on the entirety of both groups of articles and transcripts generated on Nexis to ensure a representative sample.

A list of the press and network TV outlets included in the analysis follows.

National Newspapers

Circulation

Atlanta Journal and Constitution

196,200

Boston Globe

232,432

Chicago Sun-Times

268,803

Las Vegas Review-Journal

174,876

Los Angeles Times

616,606

New York Times

951,063

Newsweek

1,972,219

Philadelphia Inquirer

356,189

San Francisco Chronicle

241,330

USA Today

1,826,622

Wall Street Journal

2,092,523

Washington Post

578,482

Regional Newspapers

Circulation

Arkansas Democrat-Gazette

185,222

Clarion Ledger (Jackson, MS)

65,300

Columbus Dispatch (Columbus, OH)

170,179

Denver Post (Denver, CO)

333,675

Times-Picayune (New Orleans, LA)

157,068

Network Television

ABC News

Good Morning America, This Week

CBS News

60 Minutes, The Early Show

CNN

American Morning, CNN Newsroom, The Situation Room, Anderson Cooper 360

NBC News

Today Show, Meet the Press

Fox News

Fox 9 News, Fox News Sunday, America’s Newsroom, Your World with Neil Cavuto, Special Report with Bret Baier, Fox Special Report with Brit Hume, O’Reilly Factor, Hannity, On the Record with Greta Van Susteren, Red Eye w/ Greg Gutfeld

Public opinion research

This public opinion section is based on a synthesis and meta-analysis of attitudinal tracking surveys and recent public opinion studies by nationally known and reputable research organizations, media outlets, and issue groups. Most of the data examined are publicly available; some come from proprietary research, which was made available to The Opportunity Agenda for the purposes of this report.

We reviewed original data from more than 50 public opinion studies, the vast majority of which were surveys, which address topics relevant to the economy, the economic recovery, government, and equity issues. At least 30 of these studies informed the final analysis and our understanding of Americans’ views on relevant issues, as well as those segments of the public who would be most receptive to communications about an equitable recovery and opportunity for all in America. We looked at attitudinal surveys that have tracked opinion changes and trends in the United States over two years and, in a few cases, over the past few decades. The greatest majority of information, however, was provided by surveys conducted within the past two years, up to June 2010.

The studies referenced in this report meet The Opportunity Agenda’s standards and best practices for quality and objective public opinion research, including appropriate sample size, a methodologically sound design and research instrument, and inclusion of a balanced questionnaire for surveys and discussion guides for focus groups. The studies are listed at the back of this report under the heading “Public Opinion Research Sources.”

Finally, because opinion research has largely adopted racial categories utilized by the federal government, this section uses these categories as appropriate. The categories are defined as follows:

  • White: any person who self-identifies as white only and non-Hispanic
  • Black: any person who self-identifies as black only
  • Asian: any person who self-identifies as Asian only
  • American Indian and Alaska Native (AIAN): any person who self-identifies as AIAN only
  • Hispanic: any person of any race who self-identifies as Hispanic

Acknowledgments

This report was authored by Eleni Delimpaltadaki, Public Opinion and Media Research Coordinator, and edited by Juhu Thukral, Director of Law and Advocacy, at The Opportunity Agenda. Special thanks to those who contributed to the analysis, editing, and design of the report, including Alan Jenkins, Julie Rowe, Janet Dewart Bell, and Christopher Moore, with Paulette J. Robinson. Additional thanks go to Andrea Goezinne and Jill Mizell for contributing to the collection and analysis of data.

This report was made possible by project support from the Open Society Foundations, the Public Welfare Foundation, The Atlantic Philanthropies, and the W. K. Kellogg Foundation. General operating support was provided by the Ford Foundation and the Starry Night Fund at Tides Foundation. The statements made and views expressed are those of The Opportunity Agenda.

Media Content Analysis: Immigration On-The-Air

Acknowledgments

This report was made possible in part by a grant from Carnegie Corporation of New York. Project support from Unbound Philanthropy and the Four Freedoms Fund at Public Interest Projects, Inc. (PIP) also helped support this research and collateral communications materials. The statements made and views expressed are solely the responsibility of the  authors.

The research and writing of this report was performed by Douglas Gould and Associates, under the direction of Sharon Lewis. Further contributions were made by The Opportunity Agenda. Editing was done by Laura Morris, with layout and design by Element Group, New York.

Foreword

In the summer and fall of 2008, The Opportunity Agenda commissioned three reports, to look more closely at the current attitudes and perceptions of immigration in the United States. Following its collection of research from 2006 and 2007, which examined the overall dominant message frames around immigration with specific focus on Web 2.0, African American and Spanish speaking press, we determined it would be beneficial to expand the body of literature by examining more closely two specific issues and two specific media of communication that help shape public discourse and opinion around immigration in our country. The findings and recommendations of our research are presented here in this three-part series.

In the first report of this series, two issues deeply tied to the immigrant experience are examined, public opinion and media coverage of English language acquisition and the children of immigrants. Previous research has shown that the public is greatly interested in immigrants’ ability and willingness to learn English, and also that some openings to promote pro-immigrant policy exist around children. Thus, understanding public perception of these issues is critical to developing strategies to build support for immigration policies.

The second report in this series focuses on Chinese print media in the United States. While continuing to expand the base of immigration support is important, also crucial is further connecting the existing bases. Therefore, examining media coverage of immigrants within their own native speaking and ethnic press offers insight into how these outlets can play a role in promoting immigration reform and integration policies.

Finally, The Opportunity Agenda commissioned a media analysis of broadcast news and talk radio, a gap in our previous scans which focused only on print media. Anecdotal evidence suggested that broadcast coverage played a substantial role in influencing the immigration debate. In this report, both national and local television news outlets were examined, as well as leading television and radio news commentary programs. We were interested in broad trends and how they related to our earlier findings in print as well as to our ethnic media scans.

The Opportunity Agenda is committed to working with leading voices in the pro-immigration movement, understanding that the immigrant experience is an important part of the American story— often an icon of the principles and values that encompass the promise of America. In working to build a national will for opportunity and equality that includes all persons living within our borders, The Opportunity Agenda has developed, with help from its many partners, a core narrative that unifies and strengthens the movement, calling for real solutions that uphold our nation’s values and move us all forward together as one group. In presenting these three reports, we hope that voices in the field not just better understand the messages that frame the immigrant experience, but move closer toward a unified vision that expands the scope of opportunity to all.

Introduction

Broadcast coverage – from 24-hour news channels to talk radio – has played a central role in shaping the public discourse around immigration. In fact, when immigration legislation died in Congress in 2007, many blamed talk radio.1

We examined how the topic was treated by major radio and television news and commentary shows, including those of broadcasters Rush Limbaugh, Glenn Beck, NPR’s Michel Martin, CNN’s Lou Dobbs, and Fox News’s Laura Ingraham and Bill O’Reilly. We also looked at local television and radio immigration coverage in New York, Miami, Chicago, Los Angeles, and Dallas. A methodology is presented in an appendix to this report.

Major Findings

  1. People get their news more from television (where there is less time to uncover the nuances of an issue) than from newspapers,2 so the American public is getting a skewed picture of the immigration issue.

  2. The language used to describe immigrants on popular television and radio shows is often extremely biased.

  3. Some speakers who are pro-immigrant or those who are assumed to be objective use words that can dehumanize immigrants.

  4. Right-wing talk show hosts inflame anti-immigration fears and sentiments by suggesting that immigrants cause and commit crimes.

  5. Most of the coverage on immigration and immigrants focused on Latinos, who make up about half the foreign-born population in the United States.3 Many stories in the sample focused on the Latino voting bloc and immigration. However, Latino advocates often stated that immigration is not necessarily as important an issue for them as other hot-button issues such as health care and the economy.

  6. Regionally, immigration stories spanned a range of issues from crime (the main focus of sample coverage from New York), to enforcement practices (Los Angeles), deportation  (Miami), public events (Chicago), and politics and policies (Dallas).

  7. More spokespeople were public and government officials (28%) than any other category, with advocates—both pro-immigrant and anti-immigrant—not far behind with 22%. Most of the public and government officials were elected officials (62%).

  8. The visuals accompanying local coverage tended toward the negative and reinforced the idea of immigrants as criminals.

Detailed Topic Analysis

Nearly half our stories focused on either politics and policies (including stories about the election and legislation) or enforcement practices. It is not surprising that in an election year, politics dominated the coverage.

Politics and Policies (26%)

More than a quarter of the stories were political in nature, primarily about the election and the Latino voting bloc (34 stories). Coverage included presidential candidates speaking to Latino groups or addressing general immigration reform, and panel discussions that covered the full range of immigration issues. Another popular topic was speculation about the direction that Latino voters would swing in the presidential election, and the level of importance that this group assigned the issue of immigration.

Other stories in the politics and policies category focused on legislation, lawsuits, and court rulings (12 stories). Most of these were local stories that focused on state-level immigration policies, in the absence of national immigration reform. There were also several items from pundit Rush Limbaugh, who spoke about negotiations for proposed five-year visas given to “noncriminal immigrants,” which he dubbed “amnesty visas.”4

Enforcement Practices (21%)

Many of the stories in this category focused on sanctuary (13 stories) mainly in San Francisco and Chicago.5 Stories about sanctuary were found at both the local and national level (locally on WBBM in Chicago and KCRW in Los Angeles; nationally on ABC, CNN, NPR, and Fox News). Sanctuary was a popular topic on Fox News, where it was treated negatively in several stories. There were 10 stories on immigration raids, which occurred in both workplaces and homes (including a kosher slaughterhouse in Postville, Iowa). In one story a pro-immigrant advocate pointed out that the raids tear families apart and happen more in Latino communities; the speaker said this is racial profiling.6 A local story in Miami described how SWAT teams raided the wrong house, kicking the door in with their guns drawn and throwing concussion grenades into the house before realizing the mistake.7

Ten stories focused on police and security. Many of these were news pieces from Los Angeles that described how the police there continued to be under investigation a year after May Day marchers clashed with police; other stories focused on Sheriff Joe Arpaio’s policies. Surprisingly, there were only six stories on border security. By contrast, in May–June of 2007, when national legislation was being discussed, border security was a much bigger topic. Since that time it has faded into the background, though it has not disappeared entirely. Furthermore, it is likely to be raised again if legislation is revived.

Deportation (12%)

Most of the deportation stories covered the Scheduled Departure pilot program that launched in the summer of 2008 in five cities. It offers undocumented immigrants with no criminal record the opportunity to schedule their own deportation within three months, rather than risk being caught residing in the country without documentation. The bulk of these stories ran nationally, with NPR running the most stories, then Fox News and CNN, followed by MSNBC. Many of the stories were critical of the program. For example, Dan Abrams cited the program for his piece “Why America Hates Washington,” and said the program was “drawing more than a few chuckles.” When the Abrams piece aired, only one person had self-deported.8 Advocates arguing against the program used words such as “ill-conceived,” “silly,” “failure,” and “fantasy”; they also described the policy as a response to bad publicity from recent raids conducted by the Immigration and Customs Enforcement (ICE) agency.

The acting director of ICE was interviewed several times and argued in favor of the program: “It provides an alternative to what many have criticized us for, which is the way in which we conduct fugitive operations, which are targeted enforcement actions at people’s residences, places of business, or other places that we can find them.”9 Stories ran locally in Chicago and Los Angeles. (Chicago and San Diego were two of the cities testing the program.) Other deportation stories focused on individual deportations and mass deportations by ICE, with fewer devoted to the mistreatment of detained individuals.

Crime (11%)

In our sample there was nearly equal coverage of crimes committed by immigrants as crimes committed against immigrants. Many crimes committed against immigrants were hate crimes. For example, in Shenandoah, Pennsylvania, a Mexican immigrant was fatally assaulted in the street, while the attackers yelled racial slurs.10

Additional national coverage focused on a new study reporting hate crimes to be on the rise in Los Angeles, which some experts suggested to be the result of the increasingly vitriolic anti-immigration language used by opponents of “illegal” immigration.11

Much of the crime coverage focused on a case in Westchester County, New York, in which a Mount Kisco police officer was accused of wrongfully killing an immigrant.

Workplace and Social Services (10%)

Most of the stories on the workplace and social services focused on living and working conditions and compensation (seven stories). Stories in this category ranged from broad claims from Glenn Beck that immigrants’ working conditions are like modern-day slavery12 to evidence-based reports of abuses and mistreatment in the workplace.

Five stories related to health care are also part of this category. Most of these stories focused on treating immigrants without medical coverage over the long term.13 Another story focused on an undocumented immigrant in Chicago who was almost denied a kidney transplant because of his immigration status.14

There were three stories in this category that focused on education. These pieces covered how immigrants can get into college and what they can do with their degrees after graduation. These reports highlighted successful undocumented immigrant students, giving the audience a glimpse into the struggles students face due to citizenship status issues.

Events (6%)

Most event coverage in our sample was local and focused on pro-immigration protests and marches, many of which took place on May Day. Reporters covered these events objectively.

One of the anti-immigration events covered was a controversial exhibit in Chicago that displayed empty shoes representing people who died in crimes committed by undocumented immigrants. Victims ranged from those who died in drunk-driving accidents to victims of violent crimes. This story included the perspective of the anti-immigrant group responsible for the display, as well as of people viewing the exhibit who voiced their opposition to it.15 The other story in our sample that covered an anti-immigrant event focused on the president of Minuteman Civil Defense Corps, Chris Simcox, speaking at DePaul University, Chicago.16

Integration (5%)

Most stories on integration focused on naturalization ceremonies or on debates about a national language. Several stories covered Senator Barack Obama’s statement that American children should learn foreign languages to keep up with their European counterparts. Lou Dobbs was critical of Obama’s opinion.17

In addition, a study came out this year called “Inheriting the City,” which received some press locally in New York and nationally on NPR in our sample. The study looked at children of immigrants from five different ethnic groups. It found that these groups were fluent in English and were working in the mainstream economy.18

Immigrant Success Stories (3%)

Immigrant success stories were scarce. One story was that of John Aba, a native of Nigeria who signed up with the U.S. Army Reserves and served in Iraq.19 Another story focused on the son of undocumented immigrants who won a gold medal at the Olympics.20 A third story was on Manny Diaz, the mayor of Miami and the first immigrant to become president of the U.S. Conference of Mayors.21

Interestingly, in The Opportunity Agenda’s 2006 analysis of mainstream print media, a major focus was the “immigrant striver” story, a double-edged sword from an advocate’s standpoint for its focus on individualism. By contrast, this was not a major focus for broadcast media.

Other (6%)

Some stories did not fit into any of the categories listed above. Many of these were local stories focused on tragedies suffered by immigrants, including fatal car accidents or fires. Stories also focused on public perception of immigrants and changes in demographics because of immigration.

Two stories (both from NPR’s Tell Me More) focused on America’s perception of immigrants. In the first interview Michel Martin asked Latino leader Belen Robles to comment.22 Robles contended that immigrant communities have allowed the media to define immigrants, despite the fact that immigrants are the ones who continue to develop the country. She said: “We need to take the lead and clarify just how much immigrants contribute not only to the economic but the cultural development of our country. . . . Studies show that most immigrants contribute more than they ever receive from this country.”

The second story included an interview with Congresswoman Hilda Solis of California, who was outspoken about a recent analysis (produced by Media Matters) of immigration coverage by Dobbs, Bill O’Reilly, and Beck.23 She said such negative coverage can incite hatred and crime against immigrants.24 She noted the need for balance in immigration news stories and called for coverage of positive aspects of immigrants’ contributions. She pointed out that immigrant workers help to revitalize cities in California.

Just one story focused on the negative implications of immigration on population growth.25 Rick Oltman of Californians for Population Stabilization believes that immigration reform is needed to control population growth. This point of view was not widespread in our sample, and Oltman was challenged to defend his opinions in this interview.

Terminology Analysis

We observed dehumanizing language across stories—from the word “illegal” to describe undocumented workers to words describing animals that are considered pests.

Some of the language seems intended to invoke public fear: dominant themes emphasized immigrants as taking away jobs and health care and bringing violent crime to “our” shores. For example, in one piece California Congressman Dana Rohrabacher used the words “swarm” and “flood” to connote parasites, while referring to immigrants. He said: “We cannot afford to have tens of millions of people swarming into our country and expect that our country is going to stay the same, and that it’s not going to hurt our own people. In this case, we have so many young people swarming in, flooding into our country illegally . . .  ”26

One news report focused on identification cards for undocumented immigrants in New Haven, Connecticut. The ID-card program allows undocumented immigrants to hold resident ID cards, which gives them access to city services. The story appeared on the Fox affiliate in New York and cited hate mail sent to public officials from people opposed to the city’s ID card policy. One email read: “I can’t wait for the rioting to break out. I have my automatic rifle ready to go and won’t hesitate to use it to kill these rodents.”27

Another phrase used to describe undocumented immigrants was “on the loose.” In one piece the anchor described how ICE is “no longer just concentrating on picking up immigration violators who have criminal records—they are going after everybody.”28 The reporter said: “Almost 600,000 individuals who are deportable are on the loose.” By stating that they are on the loose, the reporter likened undocumented immigrants to fugitives who have committed serious crimes and are on the run from the law, even though the piece mentioned that 90% of undocumented immigrants in South Florida who had been arrested in the raids did not have a criminal past.

“Fugitive alien,” “criminal alien,” “alien criminal,” and “immigration fugitive” are all phrases in sample stories that can incite fear in the viewer or listener. Moreover, these phrases were used to describe people found to be in the United States illegally, but who have not necessarily committed any crime.29

Anti-immigrant spokespeople, including the outspoken hosts of shows, sometimes used this fear- based language explicitly to drive wedges between undocumented immigrants and other communities. For example, in one piece Laura Ingraham said: “And the Hispanic community, legally in this country, whether it’s permanent residents or citizens, they themselves have been ravaged by crime committed by illegal immigrants who aren’t just here to do work but are here to cause trouble. And I think minority communities, more than anyone else, have suffered under the crushing wake of illegal immigration. That is also a problem that black Americans have spoken out against, and other people as well. So I think it crosses racial and ethnic lines here.”30 In several pieces Ingraham cited examples of illegal immigrants who have committed violent crimes, reinforcing a stereotype of immigrants as criminals and as people to be feared.31

Further drawing lines, both Rush Limbaugh and Ingraham criticized the so-called open borders crowd (among them, according to Limbaugh, are the editors of The Wall Street Journal; Ingraham cited The New York Times and the ACLU).32

At times pro-immigrant spokespeople repeated negative language. In a story from the NewsHour with Jim Lehrer, which focused on new immigration laws in Arizona, reporter Jeffrey Kaye interviewed a pro-immigrant businessman, who said: “We must not go about the business of acting as if immigrants, even illegal ones, are leeches on our society. They aren’t.”33

We classified the tone of the terminology as either neutral (mostly when terms like “undocumented immigrant” were used) or dehumanizing (when terms like “illegal alien” or “illegals” were used). As the figures below indicate, the vast majority of stories used more dehumanizing than neutral terminology.

Spokesperson Analysis

Spokespeople were defined as guests or people interviewed or quoted on news programs, including journalists who were sometimes invited to offer commentary. However, the hosts of the shows themselves (such as Lou Dobbs, Glenn Beck, and Rush Limbaugh) were not considered spokespeople.

More spokespeople were public and government officials (28%) than any other category, with advocates—both pro-immigrant and anti-immigrant—not far behind with 22%. It is important to note that most of the public and government officials (62%) were elected officials.

Upon closer review of the advocates, we observed that more pro-immigration advocates (51) were quoted than anti-immigration advocates (32). Furthermore, pro-immigrant speakers were more often quoted first (68%).

Who is quoted first?

As pro-immigration advocates are frequently called upon to defend their positions, there are many opportunities available, both nationally and locally.

However, one noted trend was the tendency of pro-immigrant advocates to repeat their opponents’ negative messages. In an NPR story, for example, a pro-immigrant advocate said: “Immigrants are not just troublemakers that come in and milk the economy of this country, that we’re involved in drugs, that we are involved in all of those things, but rather that we have people that are hard working, that the only reason that they’ve come to this country is because they want a better life for themselves and their families . . . ”34 Research shows that “myth-busting” tactics tend to reinforce myths and preconceived notions rather than dispel them.

Public/Government Officials (28%)

Local law enforcement and ICE officials typically described operations such as Scheduled Departure, raids, and cases involving undocumented immigrants engaged in criminal activity. Members of Congress and other elected officials gave more opinionated assessments on the immigration system and law enforcement. Senator Barack Obama was quoted the most (16 stories), followed by Senator John McCain (13 stories). Sheriff Joe Arpaio of Maricopa County, Arizona, and Mayor Gavin Newsom of San Francisco were each quoted in four stories.

Barack Obama

Barack Obama was quoted in sixteen stories. In five stories he explained his approach to immigration reform, which includes penalizing employers who hire undocumented workers, promoting a system that ensures diverse groups of immigrants are represented, and reforming the legal system to ensure that people are not “being pushed” into entering the country outside legal channels.35 In three stories he attacked McCain for what Obama saw as a wavering commitment to immigration reform.36 He criticized the Arizona senator for saying that he (McCain) would not vote for McCain’s own immigration bill if it came up for a vote. Obama addressed the concerns of Latino voters in one story, and commented on the enforcement of current immigration policies.37 Five stories included Obama’s quote on American children learning foreign languages: he said that he believes the focus should shift from immigrants learning English, which he believes they will learn, to American children, who should learn foreign languages in an effort to keep up with their European counterparts.38

John McCain

John McCain was quoted in thirteen stories. In two stories McCain said the country must secure its borders in order to regain the trust of the American public.39 In another story McCain addressed securing borders, establishing a “truly temporary” guest worker program, and putting undocumented immigrants already in the United States on a “pathway to citizenship, requiring they pay fines, learn English . . . with the principle that they cannot have priority over those who came into the country legally.”40 McCain was also quoted as saying that he would support an “amnesty bill,” but under- stands that the American public would not accept it.41

Joe Arpaio

Joe Arpaio, the sheriff of Maricopa County, Arizona, has received a fair amount of media attention for his focus on capturing and deporting undocumented immigrants. In all four stories in which he was quoted, he expressed his belief that his job is to “enforce all of the laws in this land, including immigration laws.” Arpaio feels he should not be criticized for enforcing laws that are the responsibility of federal law enforcement officials, because he believes “they aren’t doing their job.”42

Gavin Newsom

Mayor Gavin Newsom was quoted throughout the sample on immigration policy in San Francisco. In one story Newsom said: “We are a sanctuary city, we don’t cooperate with the federal government as relates to these raids.”43 In another piece the reporter described how Newsom rescinded the sanctuary policy for juvenile offenders. Newsom said: “The fact is people have broken the law because the system is broken. You have no one to blame but every single federal elected official.”44 Newsom added in another piece: “We’ve always said that you’ll be deported if you commit felonies. That’s been the case in the adult system. There’s been this loophole in the juvenile system. That loophole has now been closed.”45

Advocates (22%)

Pro-immigrant advocates voiced a range of opinions on immigrant rights and policies. Anti-immigrant advocates used more consistent messages focused on the need for enforcement of immigration laws to protect the country and on the notion that immigrants should not receive “special treatment.”

There was little consistency in the messaging of pro-immigrant advocates. For example, some (such as Benjamin Johnson of the American Immigration Law Foundation) cited the need for better enforcement of immigration laws;46 others (such as Enrique Morones, founder of a group called Border Angels) called immigration raids immoral.47 Others, including Edward Juarez of the International Immigrants Foundation, spoke of the United States’ need for immigrants to further the nation’s social and economic development.48

While pro-immigrant advocates represented the majority of advocates in our sample, an anti-immigrant advocate, Rosanna Pulido (founder and director of the Illinois Minuteman Project), was the most quoted advocate in our analysis.

Rosanna Pulido

In one story Rosanna Pulido said undocumented workers come into the country and “steal American jobs.”49 In an ABC news piece, she expressed her anger at how law enforcement handles undocumented immigrants.50 Pulido was also quoted saying Americans should not have to “foot the bill” for undocumented immigrants, in reference to a controversy sparked by a kidney transplant performed on an undocumented teen.51 When the founder of the Minuteman Civil Defense Corps, Chris Simcox, was invited to speak at DePaul University, Chicago, Pulido said she was unhappy with the protests against the president of the student organization that invited Simcox to speak. She said that the students’ intention was to “rally controversy, not inspire hatred.”52

Attorneys (10%)

Some attorneys spoke out on behalf of their clients who ranged from undocumented immigrants, such as alleged gang member and undocumented immigrant Edwin Ramos; to individuals who allegedly committed crimes against undocumented immigrants, such as Colin Walsh, who was accused of killing an undocumented immigrant; to individuals affected by crimes committed by undocumented immigrants. Other attorneys provided analysis on both crimes committed by undocumented immigrants and crimes whose victims were undocumented immigrants, and discussed enforcement of immigration policies.

Joe Russoniello

Joe Russoniello, U.S. Attorney for Northern California, was quoted in four stories. He was cited regarding San Francisco’s sanctuary policy and cases that have put that policy into question. Russoniello said that he was angry that San Francisco used taxpayer money to purchase plane tickets back to Honduras for undocumented drug dealers, and that this amounted to a “potential federal offense.”53 Russoniello also called San Francisco’s policy of shielding undocumented juvenile offenders “incompetent.”54 In another piece he said that San Francisco allows undocumented juvenile offenders to “game the system” by shielding them from federal authorities.55

Members of the General Public (8%)

Some examples of members of the general public included friends and family of undocumented immigrants who faced deportation, and residents commenting on policies affecting undocumented immigrants in their area. There was no general consensus in their opinions, which covered a range of topics.

Immigrants/Immigrant Workers (8%)

Immigrants made up just 8% of the people quoted, despite being the subject of discussion. Part of the reason for this discrepancy in the case of undocumented immigrants is the fear of being exposed and perhaps arrested and deported. However, it is important to note that, for the most part, immigrants across the board are not speaking for themselves in the media.

Flor Crisóstomo

One clear exception was Flor Crisóstomo, an undocumented immigrant who sought sanctuary in a Chicago church. Quoted in four stories, she was the only immigrant in our sample who was quoted in both national and local media. In one story she said the reason she is in the United States is to provide for her children who are back in Mexico.56 In another story Crisóstomo said she is not a criminal, and in another she said if she is arrested like a “common criminal,” she wants other undocumented workers to not give up.57 She blamed the North American Free Trade Agreement (NAFTA) for the current immigration crisis, because Mexicans are unable to compete in the United States with workers and goods from abroad.58

Journalists (7%)

Journalists who were guests on various programs represented 7% of the spokespeople in our analysis. Several journalists discussed immigration policies, such as Scheduled Departure, San Francisco’s sanctuary policy, and the ICE raids in Postville, Iowa, and Miami. Journalists also discussed the importance of the presidential candidates’ standing among Latino voters.

Business Leaders and Other Professionals (5%)

Some business owners expressed concerns about how local immigration policies affected their businesses. One business owner denied allegations of hiring undocumented workers; another business owner said he had hired undocumented workers because his concern was “getting what [he] . . . wants done,” not meddling in immigration affairs.59

Outlet Analysis

Over the three-month time period we analyzed, of the national outlets that were accessed through LexisNexis, NPR represented the majority of stories, with Fox News a close second, and CNN just behind. We found no stories from CBS or NBC and only a handful of stories on the NewsHour with Jim Lehrer, ABC, and MSNBC.

Of the national stories in our sample, 38% came from NPR. Pro-immigrant speakers and advocates were quoted first in 17 of the 32 stories, and the general tone of most of the stories was objective. NPR’s Tell Me More featured more stories on immigration than any of its other programs (10 of 32); while All Things Considered had 9 of the immigration stories, and Morning Edition had 6.

Fox News was another leading outlet, making up 30% of the stories in our sample. Most of the Fox News stories were critical of pro-immigration policies, and many guests had an anti-immigrant position. Hosts and guests alike used negative language, such as “illegal alien” and “illegals.” Pro- immigrant advocates were sometimes cut short by hosts including Laura Ingraham and Bill O’Reilly.

CNN was the source of 25% of the stories in our sample. The tone of these stories varied (some were critical; others were objective), and there was a mixture of people quoted—both pro- and anti- immigrant. Shows hosted by Fareed Zakaria and Wolf Blitzer were more objective and thoughtful in nature, while those hosted by Casey Wian and Dobbs were more one-sided.

Regional Analysis

We found distinctive patterns in the subjects covered by region. Immigration stories focused on a range of issues from crime (the main focus of our coverage from New York) to enforcement practices (Los Angeles), deportation (Miami), events (Chicago), and politics and policies (Dallas).

New York

Most of the immigration stories covered in the New York region were about crimes against immigrants. For example, a police officer in Westchester County was acquitted for allegedly beating a homeless undocumented immigrant to death; other stories addressed the murder of a Hungarian immigrant in Brooklyn and a Guyanese cab driver from Westchester. Other stories addressed crimes committed by immigrants, the deportation of an imam, inhumane conditions for undocumented immigrants who were detained, and the integration of children of immigrants.

Los Angeles

Enforcement practices were covered more heavily in Los Angeles than any other topic, because pro-immigrant protesters clashed with police at the annual May Day march in 2007, and an investigation was still under way one year later. Other stories from this city addressed deportation, the potential influence of new citizens on the election, and issues related to immigrants and the workforce or social services.

Miami

Immigration coverage in Miami focused primarily on individuals facing deportation. One news story focused on raids against immigrants facing deportation; one piece included interviews with people who witnessed Haitian refugees being smuggled onto a South Florida beach; another piece discussed SWAT officials conducting a raid on the wrong home; and one story examined federal legislation.

Chicago

The main focus of the Chicago stories was on events such as the annual May Day march, local immigration-related exhibits, and the controversy surrounding DePaul University’s invitation to Chris Simcox, founder of the Minuteman Civil Defense Corps, to speak. One exhibit questioned the necessity of building a border fence, while another displayed the shoes of people killed by undocumented immigrants. Other subjects included enforcement practices, integration, politics, deportation, and crime. The story of Flor Crisóstomo, an undocumented immigrant seeking sanctuary in a church, was also covered.

Dallas

Immigration coverage in Dallas centered heavily on politics and policies. One story described the government’s attempt to relieve its resident green-card backlogs; another piece featured a local politician who was promoting stricter immigration policies; and two stories described a rental policy approved in a Dallas-area town barring undocumented immigrants from renting apartments.

Analysis of Visuals

We examined the visuals used for the news stories, because research has revealed that what is shown can be much more persuasive than what is said.

Many of the visuals reinforced the notion of immigrants as criminals, even when this was not the focus of the story. For example, one story focused on a legal immigrant who was caught up in raids and assumed to be undocumented. Although this piece addressed a story about mistaken identity and a legal immigrant who was treated like a criminal, the images—which consisted of one person after another being arrested—reinforced a negative stereotype.60

In addition to people being handcuffed and escorted into police cars, other visuals that reinforced the notion of immigrants as criminals included photographs of alleged criminals, images of police and crime scenes, photos of victims of crimes committed by undocumented immigrants, footage of immigrants crossing the border (in one case, they were ducking under a fence; in another they were escorted by someone in uniform), and court scenes.

Another trend we noticed while examining the visuals was the focus of individual stories. For example, several stories focused on Flor Crisóstomo, a woman seeking sanctuary in a Chicago church. Images of her were mostly positive: she was shown surrounded by supporters, hugging members of the church, learning English by reading the Bible with a reverend, and working in the church. However, these news pieces focused on her individual story, which would not necessarily move people toward policy change. In addition, these stories also included some negative visuals, including images of people getting arrested, reinforcing the notion of immigrants as criminals.

Another trend we observed was that those marching in favor of immigrant rights (or in protest of the Minutemen) often had disparate messages. We took a close look at the signs that marchers held up. For example, some signs said:

  • Equal high-quality education
  • No one is illegal
  • Legalization for all/legalization for everyone
  • Full rights for all immigrants now
  • Racism should be illegal, not humans
  • The workers’ struggle has no borders
  • Amnesty now
  • Immigrants work with pride
  • Stop raids

Recommendations

  1. When using messages focused on economic opportunity, pro-immigrant spokespeople should talk about the economic system as a whole, including how it functions best when the needs and contributions of all workers are considered, and how it would not function without the services immigrants provide. Stories framed to focus on the system, as opposed to the individual, are more likely to motivate audiences to see policy changes, rather than individual initiative, as the solution to any problem posed. Advocates should be wary of the story of individual immigrants who pulled themselves up by their bootstraps; such stories likely lead viewers and listeners to believe that sheer hard work will allow all immigrants to get ahead, as long as they wait in line and work hard when they get here. This perception ignores the fact that systemic conditions keep some immigrants from accessing opportunities and suppress support for systemic policy solutions.

  2. When selecting spokespeople to talk about a more humane and compassionate approach to the immigration issue, advocates might seek out unexpected messengers. For example, immigration advocates might wish to partner more visibly with business leaders who understand that the economic system would not survive without immigrants. In an economic downturn this point can be used to counteract the idea propagated by anti-immigrant groups that immigrants are “stealing” jobs.

  3. Messages should emphasize protecting all workers from employer abuse, because this issue may transcend party lines. Research from The Opportunity Agenda shows that 87% of Americans see the right to fair pay for workers, to meet basic needs of food and housing, as a human right. However, it is not clear that the American public would extend this right to undocumented immigrants, since 77% of Americans believe healthcare is a human right, but about half of Americans do not view medical care for undocumented immigrants as a human right. That said, both conservatives and liberals acknowledge that immigrants are often working under terrible conditions, though their proposed solutions might differ. Therefore, discussions of shared values may be a good place to start the conversation, since there is room for agreement. Advocates should step up coverage of this issue and find ways to insert it into news.

  4. It is helpful to start conversations with basic American values of fairness and justice, and by asking what kind of a country the United States will become if we do not insist that our policies uphold these ideals. After all, our country has a long history of immigration. Actions such as building walls or fences, terrorizing people who have not committed a violent crime, and generally taking militant and drastic measures against immigrants demean us all. We must ask ourselves, “To what end?” This is not just a question for civil libertarians but for all Americans.

  5. Story ideas and studies around immigrant integration, citizenship, and success that show the positive impact of immigrants are helpful to reporters and can increase the likelihood of positive coverage. For example, a study entitled “Inheriting the City”— which was included in several news stories from our sample—focused on how immigrants are assimilating and contributing to New York’s culture and economy. Perhaps advocates can release studies in states across the nation that show the positive impact immigrants have.61 Citywide or nationwide studies are helpful when they present immigrants within a larger context, beyond an individual. These stories should be framed with the idea that immigrants are an integral part of our communities at all levels. They contribute and benefit, as all of us do. Messages should not reinforce the notion that people have to earn the right to be here by being model contributors.

  6. Pro-immigrant religious leaders should proactively reach out to reporters covering immigration. The group most frequently quoted in the analysis was public officials; by contrast, religious leaders—who can add an important humanitarian perspective to the immigration debate—were rarely quoted.

  7. Immigrants should also do more to reach out to the media, as they were rarely quoted in the sample, despite being the subject of discussion.

  8. Immigration advocates can counter dehumanizing language by using language focused on immigrants as people; “immigrant families” or “people who are immigrants” are two phrases that could be used. Shining a spotlight on immigrants as families will further allow viewers and listeners to relate to immigrants. Advocates can also use positive messaging focused on the contributions immigrants make to our nation and on integration.

  9. Immigration advocates should focus on values when addressing stories about enforcement. Cases of raids in which undocumented immigrants were denied due process, or in which legal immigrants were mistaken for undocumented immigrants, are clear violations of our national values of fairness and justice. Messages focusing on this, rather than on harm experienced by individual immigrants, are more likely to strike a chord with the public and raise support for fixing a flawed system. This approach can also shift attention away from the notion of immigrants breaking the law. In addition, when it comes to law enforcement topics, it is important to try to expand stories beyond portraying immigrants as either victims or perpetrators, dominant characters in the law enforcement theme, and find ways to include them in other roles.

  10. Immigration reform goes beyond economic implications and affects other aspects of life, including hate crimes. It is critical that immigration advocates make their voices heard to emphasize the contributions that immigrants make. While this might not immediately result in a decrease in hate crimes, it will reinforce a positive view of immigrants and is certainly a step in the right direction.

  11. Immigration advocates need to use consistent messages about the positive role immigrants play, and they must be careful not to use terminology or language that reinforces the negative stereotypes that anti-immigration advocates offer.

  12. Only advocates with ample media training and experience should go on shows with hosts who might be hostile to their point of view (Laura Ingraham or Bill O’Reilly, for example). A pro-immigrant advocate hoping to receive more-objective coverage would do better on an NPR show, since this outlet can offer advocates the opportunity to be heard without having to confront net- work biases. Advocates should also seek out cable shows where hosts are more objective on the immigration issue (such as Fareed Zakaria and Wolf Blitzer).

Conclusion

Television and radio news coverage is crucial in influencing the public discourse around immigration. Although many broadcast hosts and anti-immigrant advocates are propagating misinformation, immigration advocates can take the concrete steps outlined in this analysis to sway policymakers and the public. One of the most important points made in this analysis is that advocates need to use consistent values-based messages to be more effective.

Appendix A: Methodology

We undertook an analysis of broadcast coverage of immigration, including radio, cable, and broadcast television outlets. Using Nexis.com, we searched transcripts from the following sources:

  • ABC News
  • CBS News
  • CNN
  • Fox News Network
  • MSNBC
  • National Public Radio (NPR)
  • NewsHour with Jim Lehrer
  • NBC News

We searched for stories on immigration in these outlets over a three-month time period, sorted them by relevance within Nexis, and chose the top 84 stories for in-depth analysis.

We searched for stories from the archives of popular talk radio hosts with wide listenerships:

  • Rush Limbaugh
  • Glenn Beck

We examined 10 stories from Limbaugh and 10 from Beck.

We also searched the websites of the following radio show personalities, most of which lack archives:

  • Sean Hannity’s site does not have an archive, but since he is also on Fox News, he was covered when we performed a Nexis search.
  • Don Imus does not have an archive.
  • Paul Harvey does not have an archive.
  • Ed Schultz does not have a searchable archive.
  • We searched Rachel Maddow’s archive using our keywords and did not turn up any results.

We searched by accessing archives for Limbaugh and Beck, since Nexis does not include them in its archives. Unfortunately, the technology on these sites does not support an advanced search through which a time frame can be specified. Moreover, the number of search terms one can use is limited.

In addition to stories from the national outlets, we examined 82 local stories. In order to search local television and radio coverage and to include geographic diversity, we searched broadcast outlets from the following cities:

  • Los Angeles
  • Dallas
  • Miami
  • New York
  • Chicago

Stories from these cities provided us with an on the ground perspective from diverse regions with large immigrant populations and/or a heated immigration debate.

As we did for Limbaugh and Beck, we searched outlets in the cities listed above by accessing archives for individual stations, since Nexis does not include these stations in its archives. Unfortunately, often the technology on the sites of local television and radio outlets did not support an advanced search in which we could specify a time frame. Where it was impossible to specify dates, we at- tempted to choose one relevant story per month from a three-month time period. In some cases, we needed to go back several months to find relevant stories.

For consistency, we selected the local ABC, CBS, NBC, and FOX television stations to view how each region covered the issue of immigration. We also included a variety of talk and news radio stations. Based on in-depth research, we selected the following outlets to include in our analysis:

Los Angeles

  • KABC (TV)
    • Local ABC affiliate http://abclocal.go.com/kabc/index
  • KCAL (TV)
    • Local CBS affiliate http://cbs2.com/
  • KCOP (TV)
    • Local FOX affiliate http://www.my13la.com/
  • KNBC (TV)
    • Local NBC affiliate http://www.knbc.com/index.html
  • KCRW (radio)
    • An NPR affiliate owned by Santa Monica College  www.kcrw.com
  • KNX (radio)
    • A commercial station owned by CBS Radio www.knx1070.com

Dallas

  • KTXA (TV)
    • Local CBS affiliate http://cbs11tv.com/ktxa
  • WFAA (TV)
    • Local ABC affiliate http://www.wfaa.com/
  • NBC 5 (TV)
    • Local NBC affiliate www.nbc5i.com
  • KDFW (TV)
    • Local Fox affiliate http://www.myfoxdfw.com/myfox/
  • KRLD (radio)
    • Local CBS Radio affiliate http://www.krld.com
  • KERA (radio)
    • Local NPR affiliate  http://www.kera.org/index.php

Miami

  • WFOR (TV)
    • Local CBS affiliate http://cbs4.com/
  • WTVJ (TV)
    • Local NBC affiliate http://www.nbc6.net/index.html
  • WPLG (TV)
    • Local ABC affiliate http://www.local10.com/index.html
  • WSVN (TV)
    • Local FOX affiliate http://www.wsvn.com/
  • We were unable to provide radio stations for the Miami area, as they either lack websites with search capacity or their search function yielded no results.

New York

  • WABC (TV)
    • Local ABC affiliate http://www.abclocal.go.com/wabc/index
  • WCBS (TV)
    • Local CBS affiliate http://wcbstv.com/
  • WNBC (TV)
    • Local NBC affiliate http://www.wnbc.com/index.html
  • WNYW (TV)
    • Local FOX affiliate http://www.myfoxny.com/myfox/
  • WNYC (radio)
    • An NPR affiliate with classical music, news, and talk www.wnyc.org
  • WINS (radio)
    • A commercial station owned by CBS Radio with a news format www.1010wins.com

Chicago

  • WBBM (TV)
    • Local CBS affiliate http://cbs2chicago.com/
  • WFLD (TV)
    • Local FOX affiliate http://www.myfoxchicago.com/myfox/
  • WLS (TV)
    • Local ABC affiliate http://abclocal.go.com/wls/index
  • WMAQ (TV)
    • Local NBC affiliate http://www.nbc5.com/index.html
  • WGN (radio)
    • A commercial station owned by Tribune Broadcasting Co. with a news and talk format http://www.wgnradio.com
  • WBEZ (radio)
    • An NPR affiliate with a talk and news format www.wbez.org

Keywords

In keeping with past media analyses undertaken for The Opportunity Agenda, we used the following keywords:

  • Immigration
  • Immigrant

Appendix B: Bylines

ABC News

  • Andrea Canning (GMA)
  • Eric Horng

Glenn Beck (9 stories)

  • Amy Holmes
  • Joe Pagliarulo (subbing for Beck)

CNN

  • Wolf Blitzer
  • Campbell Brown
  • Alina Cho
  • Lou  Dobbs
  • Tony Harris
  • Chris Lawrence
  • David Mattingly
  • Kitty Pilgrim
  • Susan Roesgen
  • Dan Simon
  • Mary Snow
  • Bill Tucker (2 stories)
  • Fredricka Whitfield
  • Casey Wian (5 stories, all on Lou Dobbs’s program)
  • Fareed Zakaria (2 stories)

Fox News

  • Alan Colmes (3 stories)
  • Sean Hannity (2 stories)
  • E. D. Hill (3 stories)
  • Laura Ingraham (9 stories)
  • David Lee Miller (2 stories)
  • Heather Nauert
  • Oliver North
  • Robert Novak
  • Bill O’Reilly (5 stories)
  • Caroline  Shively
  • Jane Skinner
  • Greta Van Susteren

Rush Limbaugh (10 stories)

MSNBC

  • Dan Abrams

NPR

  • Margot Adler
  • Barbara Bradley
  • Hagerty Madeleine Brand (2 stories)
  • Farai Chideya
  • Cheryl Corley (2 stories)
  • Richard Gonzales (2 stories)
  • Adam Hochberg
  • Scott Horsley
  • Carrie Khan (2 stories)
  • Jennifer Ludden (5 stories)
  • Michel Martin (8 stories)
  • Renee Montagne
  • Michele Norris
  • Ted Robbins (2 stories)
  • Claudio Sanchez

NewsHour with Jim Lehrer

  • Jeffrey Kaye
  • Paul Solman
  • Judy Woodruff

Chicago

WBBM

  • Susan Carlson
  • Katie McCall
  • Mai Martinez

WBEZ

  • Lynette Kalsnes
  • Chip Mitchell (2 stories)

WFLD

  • Jeff Goldblatt
  • Byron Harlan
  • Darlene Hill

WGN

  • Jim Gudas
  • Milt Rosenberg
  • Orien Samuelson

WLS

  • Teresa Gutierrez (3 stories)

WMAQ

  • Mary Ann Ahern
  • Natalie Martinez
  • Alex Perez

Dallas

KDFW

  • Shaun Rabb

KERA

  • BJ Austin (2 stories)
  • Bill Zeeble

KRLD

  • Scott Braddock

KTXA

  • Mark Johnson

NBC 5

  • Ashanti Blaize
  • Meredith Land
  • Grant Stinchfield

WFAA

  • Monika Diaz
  • Gary Reaves

Los Angeles

KABC

  • Miriam Hernandez
  • Melissa MacBride
  • Subha Ravindhran

KCAL

  • Ken Wayne

KCOP

  • Bob DeCastro
  • Steve Edwards
  • Dorothy Lucey
  • Jillian Reynolds
  • Phil Shuman

KCRW

  • Warren Olney (3 stories)

KNBC

  • Cary Berglund
  • Conan Nolan
  • Vicky Vargas

KNX

  • Claudio Pescuita

Miami

WFOR

  • Carey Codd
  • Ileana Varela

WPLG

  • Jen Herrera
  • Jim Piggott

WSVN

  • Carmel Cafiero

WTVJ

  • Nick Bogert
  • Sharon Lawson
  • Tom Llamas
  • Hank Tester

New York

WCBS

  • Tony Aiello
  • Hazel Sanchez

WINS

  • Al Jones

WNBC

  • Vivian Lee
  • Andrew Siff

WNYC

  • Brian Lehrer
  • Leonard Lopate (2 stories)

WNYW

  • Mike Sheehan

Appendix C: Notes

1. Mike Allen, “Talk Radio Helped Sink Immigration Reform,” Politico, August 20, 2007.

2.  The 2008 biennial news consumption survey by the Pew Research Center for the People & the Press shows that 54% of respondents regularly watch local TV news; by contrast, 40% of re- spondents had read the newspaper the previous day.

3. Pew Hispanic Center, “Statistical Portrait of the Foreign-Born Population in the United States, 2006.”.

4. Rush Limbaugh, “Secret Washington Deal on Amnesty Lite?” February 14, 2008.

5. WBBM, “Second Illegal Immigrant Seeks Refuge in Church,” January 27, 2008.

6.  Fox News, “Immigration Reform,” June 20, 2008.

7.  WSVN, “SWAT Raids Wrong Home, Calls Error ‘Mistake,’” April 10,   2008.

8.  MSNBC, “Verdict with Dan Abrams,” August 6, 2008.

9.  NPR (Tell Me More), “Government Ads Nudge Immigrants to Self-Deport,” August 13, 2008.

10. CNN, “Violent Death in a Small Town Turning into Questions of Race and Hate,” August 3, 2008.

11. Fox News, “Is Talk Radio Fueling Hate Crimes?” July 25,   2008.

12. Glenn Beck, “Modern Day Slavery,” July 28,  2008.

13. NPR (Tell Me More), “Hospitals Fly Immigrants Back to Native Lands,” August 7, 2008; CNN (American Morning), “How Much Free Care Is a Hospital Required to Provide?” August 21, 2008.

14. WMAQ, “Undocumented Immigrant Teen Receives Kidney Transplant,” August 7, 2008.

15. WLS, “‘Empty Shoes’ Exhibit Draws Controversy,” May 8, 2008.

16. WBBM, “Head of Minuteman Group Speaks Amid Protests,” May 19, 2008.

17. CNN (Lou Dobbs Tonight), “Obama Wants American Kids Learning Spanish,” July 9, 2008.

18. NPR (Weekend Edition Sunday), “‘Second Generation’ Has Edge,” August 24, 2008.

19. KTXA, “New Citizen Has Special Respect for America,” May 22, 2008.

20. KNBC, “Son of Illegal Immigrants Wins Olympic Gold,” August 20,  2008.

21. WPLG, “Miami Mayor Becomes President of U.S. Conference of Mayors,” August 7,   2008.

22. NPR (Tell Me More), “Robles Shares Wisdom from Trailblazing Career,” July 9,    2008.

23. Media Matters, “Fear and Loathing in Prime Time: Immigration Myths and Cable News,” May 21, 2008.

24. NPR (Tell Me More), “California Rep. Says Immigration Issue Is Misunderstood,” May 27, 2008.

25. Fox News, “Just In,” June 19, 2008.

26. Fox News, “America’s Election Headquarters,” July 14, 2008.

27. WNYW, “Immigrant ID Card Controversy,” July 13, 2008.

28. WTVJ, “Immigration Attorney Criticizes ICE Raids,” April 7, 2008.

29. KCAL, “SoCal Cities Test ‘Deport Yourself’ Program,” August 3, 2008; WSVN, “Family and Friends Hold Vigil for Teen Facing Deportation,” June 11, 2008.

30. Fox News (The O’Reilly Factor), “Immigration Reform,” June 20, 2008.

31. Fox News (The O’Reilly Factor), “Unresolved Problem: Immigration Raids,” August 1, 2008; Fox News, “Just In,” June 30, 2008.

32. Fox News (The O’Reilly Factor), “Unresolved Problem: Immigration Raids,” August 1,   2008.

33. NewsHour with Jim Lehrer, “South Koreans Protest U.S. Beef Imports Policy,” June 11, 2008.

34. NPR (Tell Me More), “Robles Shares Wisdom from Trailblazing Career,” July 9,    2008.

35. NPR (Tell Me More), “Candidates Court Latino Voters at a Major Conference,” July 9, 2008; CNN, “Interview with John McCain; Q & A with Barack Obama,” July 27, 2008; NPR (Tell Me More), “Foreign Policy, Islam Rumors Headline Obama Forum,” July 28, 2008; Fox News, “Just In,” June 30, 2008; Fox News, “Reality Check: Obama on Immigration,” July 14, 2008.

36. CNN, “NALEO Conference,” June 28, 2008; CNN, “Obama, McCain Address Latino Groups,” July 8, 2008; NewsHour with Jim Lehrer, “Fed Announces New Lending Rules to Help Housing and Credit Markets,” July 8, 2008.

37. NPR (Morning Edition), “Immigration Issue Doesn’t Divide McCain, Obama,” June 10, 2008; Fox News, “America’s Election Headquarters,” July 8, 2008.

38. CNN, “Rev. Jesse Jackson’s Controversial Remarks about Obama,” July 9, 2008; CNN, “Mc- Cain’s Failure to Relaunch?; Country-Wide: Locating the Political Pulse on Importance of Presidential Election,” July 11, 2008; Fox News, “Obama English-Only Comment Stirs Controversy,” July 10, 2008; Rush Limbaugh, “Lord Obama: Ashamed of the U.S., Thinks Americans Are Backwards,” July 9, 2008; Rush Limbaugh, “Mrs. Clinton Targets Hispanic Vote,” January 28, 2008.

39. CNN, “NALEO Conference,” June 28, 2008; CNN, “Obama, McCain Address Latino Groups,” July 8, 2008.

40. CNN, “Interview with John McCain; Q & A with Barack Obama,” July 27, 2008.

41. Rush Limbaugh, “McCain Pushes for Amnesty for ‘God’s Children,’” May 23, 2008.

42. Glenn Beck, “America’s Toughest Sheriff,” June 12, 2008; CNN, “Broken Borders with New Tactics,” June 20, 2008; NewsHour with Jim Lehrer, “South Koreans Protest U.S. Beef Imports Policy,” June 11,  2008.

43. CNN, “San Francisco Mayor Switches Stance on Illegal Immigration,” July 7, 2008.

44. Fox News, “America’s Election Headquarters,” July 21, 2008.

45. NPR (Morning Edition), “San Francisco Under Fire for Immigrant ‘Sanctuary,’” July 31,  2008.

46. Fox News (The O’Reilly Factor), “Unresolved Problem: Immigration Raids,” August 1,   2008.

47. Fox News (The O’Reilly Factor), “Immigration Reform,” June 20, 2008.

48. Fox News (The Big Story with John Gibson), “Just In,” July 2,   2008.

49. WFLD, “Latino Community Protests Immigration Raids,” August 22, 2008.

50. ABC News, “Seeking Sanctuary; Safe Haven for Illegals,” July 20, 2008.

51. WMAQ, “Undocumented Immigrant Teen Receives Kidney Transplant,” August 7, 2008.

52. WFLD, “Immigration Speaker Sparks Controversy at DePaul University,” May 17, 2008.

53. NPR (Morning Edition), “San Francisco Admits to Shielding Immigrant Felons,” July 4, 2008; Fox News, “San Francisco Under Fire for Flying Illegal Drug Criminal Home,” July 1, 2008.

54. CNN, “San Francisco Mayor Switches Stance on Illegal Immigration,” July 7, 2008.

55. Glenn Beck, “San Francisco’s Illegal Crime Policy Questioned,” July 1, 2008.

56. ABC News, “Seeking Sanctuary; Safe Haven for Illegals,” July 20, 2008.

57. WFLD, “Few Takers in Self-Deport Program,” August 18, 2008; WLS, “Chicago Prepares for Immigration March,” April 28, 2008.

58. WBBM, “2nd Illegal Immigrant Seeks Refuge in Church,” January 27, 2008.

59. NewsHour with Jim Lehrer, “South Koreans Protest U.S. Beef Imports Policy,” June 11, 2008.

60. WFAA, “Lawyers Aim to End Immigrant Raids,” June 21, 2008.

61. Another example of a study showing the positive impact of immigrants was released by the Fiscal Policy Institute in November 2007. According to an article in The New York Times, the study, called “Working for a Better Life,” showed that immigrants contribute nearly one-fourth of the economic output of New York State, and outside New York City they are overrepresented in some critical occupations, including higher education and health care. The study received great media coverage, although it is not included in our sample since our methodology called for focusing on the last three months.

Immigration Coverage in Chinese-Language Newspapers

Acknowledgments

This report was made possible in part by a grant from Carnegie Corporation of New York. Project support from Unbound Philanthropy and the Four Freedoms Fund at Public Interest Projects, Inc. (PIP) also helped support this research and collateral communications materials. The statements made and views expressed are solely the responsibility of the authors.

The research and writing of this report was performed by New America Media, under the direction of Jun Wang and Rong Xiaoqing. Further contributions were made by The Opportunity Agenda. Editing was done by Laura Morris, with layout and design by Element Group, New York.

Foreword

In the summer and fall of 2008, The Opportunity Agenda commissioned three reports, to look more closely at the current attitudes and perceptions of immigration in the United States. Following its collection of research from 2006 and 2007, which examined the overall dominant message frames around immigration with specific focus on Web 2.0, African American and Spanish speaking press, we determined it would be beneficial to expand the body of literature by examining more closely two specific issues and two specific media of communication that help shape public discourse and opinion around immigration in our country. The findings and recommendations of our research are presented here in this three-part series.

In the first report of this series, two issues deeply tied to the immigrant experience are examined, public opinion and media coverage of English language acquisition and the children of immigrants. Previous research has shown that the public is greatly interested in immigrants’ ability and willingness to learn English, and also that some openings to promote pro-immigrant policy exist around children. Thus, understanding public perception of these issues is critical to developing strategies to build support for immigration policies.

The second report in this series focuses on Chinese print media in the United States. While continuing to expand the base of immigration support is important, also crucial is further connecting the existing bases. Therefore, examining media coverage of immigrants within their own native speaking and ethnic press offers insight into how these outlets can play a role in promoting immigration reform and integration policies.

Finally, The Opportunity Agenda commissioned a media analysis of broadcast news and talk radio, a gap in our previous scans which focused only on print media. Anecdotal evidence suggested that broadcast coverage played a substantial role in influencing the immigration debate. In this report, both national and local television news outlets were examined, as well as leading television and radio news commentary programs. We were interested in broad trends and how they related to our earlier findings in print as well as to our ethnic media scans.

The Opportunity Agenda is committed to working with leading voices in the pro-immigration movement, understanding that the immigrant experience is an important part of the American story— often an icon of the principles and values that encompass the promise of America. In working to build a national will for opportunity and equality that includes all persons living within our borders, The Opportunity Agenda has developed, with help from its many partners, a core narrative that unifies and strengthens the movement, calling for real solutions that uphold our nation’s values and move us all forward together as one group. In presenting these three reports, we hope that voices in the field not just better understand the messages that frame the immigrant experience, but move closer toward a unified vision that expands the scope of opportunity to all.

Major Findings

  • The Chinese press closely followed changes in immigration policy and the U.S. Citizenship and Immigration Services (USCIS) monthly visa bulletins.
  • Immigration coverage in Chinese newspapers differed based on the location of the newspaper to reflect local news. For example, Chinese newspapers in New York featured more coverage of immigration raids because there were more raids in New York within that period of time. Immigration coverage also changed throughout the year to reflect seasonal events. For example, all major newspapers focused on H-1B visa issues in April when the visa quota was released, and May was devoted to immigration stories related to Asian Heritage Month.
  • Chinese newspapers did not single out undocumented immigrants in their coverage of immigration. Rather they reported on issues such as health care, education, and the economy that affect all immigrants. Chinese newspapers do not seem to have a unified policy on diction: they used the terms undocumented and illegal  interchangeably.
  • Chinese newspapers published numerous articles to help new immigrants integrate into American society and culture. At the same time, they helped them keep ties to their home country.
  • The Chinese press failed to draw a larger connection between the experience of Chinese immigrants and those from other ethnic communities.

Research Methodology

This report monitors immigration-related stories published in four major Chinese daily newspapers—the China Press, Ming Pao Daily, Sing Tao Daily, and World Journal—from April to June 2008.

Demography of Chinese Newspapers

The China Press, Ming Pao Daily, Sing Tao Daily, and World Journal are four major daily newspapers published in the United States. The China Press was originally sponsored by the Chinese government; the Ming Pao Daily and Sing Tao Daily are based in Hong Kong; and the World Journal is originally from Taiwan. However, today the U.S. editions of all four newspapers are fairly independent, both editorially and operationally, from their home-country headquarters.

The four newspapers have multiple sections including international, U.S., China, Taiwan, Hong Kong, Eastern Asian, and local news. Articles that focus on Chinese immigrants in the United States can be found in their national and local news sections. The newspapers’ East and West Coast editions have distinct local news pages that focus on immigrants in these respective geographic areas.

In San Francisco, where there are more than 230,000 Chinese Americans, the Sing Tao Daily has the largest share of the Chinese newspaper market. In Los Angeles, where the Chinese population totals more than 407,000, the World Journal is the leading Chinese newspaper. In the greater New York area, where the population of Chinese immigrants is about 260,000, the average circulation of each of the four newspapers is about 40,000, with the World Journal and Sing Tao Daily slightly higher than the Ming Pao Daily and China Press.

Readership of the four publications has some overlaps. The World Journal is particularly popular among Taiwanese immigrants, and the Sing Tao Daily among Hong Kong and Cantonese-speaking immigrants. The newspapers compete for immigrants from mainland China, especially those from the coastal Fujian province, a major source of undocumented Chinese immigrants.

Monitoring from Two Coasts

Chinese newspapers publish East and West Coast editions and do not have online archives. Jun Wang monitored the immigration coverage of the four Chinese newspapers’ Northwest Coast editions, including stories in the national and local sections. Rong Xiaoqing, a New America Media contractor on the East Coast, monitored immigration stories in the newspapers’ greater New York editions.

Article Classification

This report analyzes 514 immigration-related stories published in the China Press, Ming Pao Daily, Sing Tao Daily, and World Journal from April 1 to June 30, 2008. These include press releases that are covered by all newspapers, as well as original reporting. The stories break down into hard news, features, investigative pieces, profiles, news analysis, and columns.

These stories follow two major tracks: immigrants in the United States, and immigrants’ ties with their home countries (which include primarily mainland China, Taiwan, and Hong Kong but also some Southeast Asian countries where there are large Chinese communities).

In the first track, stories look at various aspects of immigrant life in the United States. These can be divided into four categories:

  1. The first step/immigration-status issues: Stories document changes in immigration policy and look at detentions, deportations, raids, and immigrants’ fights for their own rights.
  2. Challenges in a new country: Stories include various challenges immigrants face in the United States, such as the language barrier, economic inequality, workplace exploitation, and health issues.
  3. Integrating into the mainstream: Stories show immigrants’ contributions to America, both economic and cultural.
  4. The cultural beat: Stories cover immigrants’ efforts to remain connected to and to celebrate their heritage.

In the second track, stories display immigrants’ connections with their home countries and how these connections help to strengthen (and, in some cases, hamper) relations between the home countries and the United States.

  1. Ties to home countries

This report finds that Chinese newspapers do a great job reporting immigration policy changes and informing their constituency how these changes might affect their lives. They also deserve kudos for educating new immigrants about the resources that are available to them and ways to fit into the new country.

However, the Chinese newspapers seem to be focusing solely on individual stories in the Chinese community and overlook the broader immigration landscape. By doing so, they lose the opportunity to show their readers where they fit in in the overall picture of immigration.

The 514 stories in the four newspapers can be broken down into the following categories:

(Note: Some one-time events that happened during this period of time may have affected the pattern of coverage. For example, the earthquake in China and the Olympics in Beijing significantly increased the number of stories in the “ties to home countries” category.)

  1. The first step/immigration-status issues: 148 stories

  • Including:
    • Immigration policy and enforcement: 80
    • Immigration court cases (political asylum, marriage fraud, and others): 68
  1. Challenges in a new country: 66 stories

  • Including:
    • Exploitation and resistance: 18
    • Education: 25
    • Health: 23
  1. Integrating into the mainstream: 113 stories

  • Including:
    • Political involvement: 31
    • Outstanding immigrants (profiles of those who have been honored for their achievements in the United States): 66
    • Immigrants and the economy: 16
  1. The cultural beat: 35 stories

  2. Ties to home countries: 152 stories

  • Including:
    • Earthquake relief: 117
    • Support for the Olympics: 32
    • Spies for the home country: 3

A Closer Look at the Coverage

Track One: Immigrants in the United States

Stories in Chinese newspapers touched on almost every aspect of immigrants’ lives in the United States, from their challenges to their achievements. Stories can be divided into four major categories.

The first step/immigration-status issues

Stories in this category focused on how immigrants are able to stay in the United States. This is arguably the most important issue that all new immigrants face. It is also the basis of the mainstream debate on immigration reform.

Stories tracked the Department of Homeland Security’s (DHS) immigration policy changes and the agency’s operations in processing applications for H-1B working visas, green cards, and citizenship. In April, the month DHS opened the lottery for the quotas of H-1B visas (which allow foreign students to work for a U.S. company after they graduate), all four newspapers followed the lottery process closely. It was such a hot topic because the visa caps not only affect foreign students but also many U.S. companies that rely on foreign workers.

Beyond explanatory journalism detailing these policies, some articles looked deeper into how immigrants navigate the system in order to stay in the United States in both legal and illegal ways. Court cases about applications for political asylum—which is most popular among Chinese immigrants from the Fujian Province—were thoroughly documented, as were crackdowns on undocumented immigrants.

Also included in the category are stories about detentions, deportations, and raids and how these affect the lives of immigrants as well as other Americans. Stories about the immigration debate and immigrants’ fights for their own rights are also included in this category.

  • H-1B–related stories  dominated immigration coverage  in April in all four Chinese-language newspapers.
  • A story in the Ming Pao Daily on June 29 reported that 60% of applications for premium processing of the I-140 form, a crucial step toward getting a green card, were declined.
  • A story in the World Journal on May 1 noted the USCIS promised to clear all green card application backlogs within two years.
  • A story in the Sing Tao Daily on April 23, based on Access Washington, the monthly media briefing organized by New America Media, reported that the U.S. Immigration and Customs Enforcement (ICE) is aiming to deport all illegal immigrants by  2012.
  • A story in the Ming Pao Daily on June 23 found that New York’s Chinatown has been preparing for workplace raids that have been occurring more frequently across the country, so the local economy will not be as hard hit in the case of a raid.
  • During May all four newspapers published various stories about the crackdowns on fraudulent marriages (in order to get green cards), and warned readers not to try to get green cards through fraudulent marriages to citizens.
  • On May 30 all four newspapers covered a court case in which a Chinese man was arraigned for a fraudulent marriage.

Challenges in a new country

Getting in the door is only the first step. Immigrants find that a long and thorny road awaits them once they successfully manage to stay. Based on the reports in Chinese newspapers, the challenges for a new immigrant could be lurking anywhere from health care to education and the job market.

Chinese newspapers reported that the language barrier was the major challenge Chinese immigrants faced wherever they went, whether to a doctor’s office or a parent-teacher meeting at a child’s school. But newspapers reported that cultural differences also created confusion and misunderstandings, which made many parts of their lives more difficult, from job hunting to child education.

  • A story in the World Journal on April 20 suggested ways for immigrant parents to help their Chinese-born children learn English in the United States by watching and discussing children’s television shows, such as Sesame Street, and reading children’s books in English.
  • A story in the China Press on May 8 discussed whether physical punishment of children, a common part of traditional educational methods in China, is appropriate in the United States.
  • A story in the Sing Tao Daily on May 6 found Asian students, particularly new immigrants who are English-language learners, are not benefiting from President Bush’s No Child Left Behind policy.
  • A story in the Ming Pao Daily on June 17 quoted a report released by the Coalition for Asian American Children and Families pointing out that 60% of immigrant families are not benefiting from the early-childhood education programs provided by New York City.

Chinese newspapers reported on immigrant health issues, from changes in diet that could have an effect on their physical health to feeling lost in a different health care system.

  • An article in the World Journal on May 2 focused on the different requirements for getting vaccines in China and the United States. It is a common practice among struggling new immigrant parents to send their children back to China to be taken care of by relatives until school age. The article described the move by community leaders to push Chinese hospitals to give these children the vaccines required by the U.S. government, so they can meet the requirements for school enrollment when they return to the United States.
  • An article in the China Press on June 25 called attention to the mental health of young immigrants. It told the story of a 17-year-old Chinese boy who immigrated to the United States when he was 10 and has mental health issues.
  • On June 7 all four newspapers published stories about new legislation proposed by Chinese American New York State Assemblywoman Ellen Young. The legislation would require the state’s injured workers’ compensation to cover the cost of Chinese acupuncture.

But the toughest challenges for Chinese immigrants may come from the labor market. Chinese newspapers documented cases in which employers took advantage of undocumented Chinese workers, despite the Equal Employment Opportunity Commission’s attempts to protect all workers regardless of their immigration status.

Reports also document the potential problems and repercussions of the pending E-Verify system that the federal government is attempting to institute, which would require employers to check the Social Security numbers of their employees through the Social Security Administration’s online database, and be held accountable if undocumented immigrants are hired.

  • A story in the World Journal on May 22 described the latest labor rights case won by Chinese immigrants: 83 current and former employees of a Japanese restaurant in Manhattan won a total of $593,222 in back pay owed by the employer. Most of the employees were Chinese immigrants. The Department of Labor, which investigated the case, found that the workers were paid less than minimum wage and were not paid for overtime.
  • All four newspapers covered a major immigration rally on May 1, organized by various labor and human rights organizations, in which immigrant workers condemned the federal government’s tightened penalties on employers who hire undocumented immigrants.
  • A story in the Ming Pao Daily on May 27 reported that, as a result of the workplace raids by ICE across the country, many undocumented immigrant workers would rather take lower paying jobs in New York City, which they considered to be relatively “safe,” than work for higher wages outside the city.

Integrating into the mainstream

Despite their challenges, immigrants try to contribute to society and fulfill their own American dream at the same time. Chinese newspapers documented the successes of immigrants’ efforts to integrate into the American mainstream. These stories included profiles of outstanding immigrants and features about immigrants’ contributions to U.S. economic, academic, and social development.

  • A story in the Sing Tao Daily on April 19 profiled two Chinese immigrant owners of small businesses who received an award from the New York Association for New Americans.
  • A story in the Sing Tao Daily on April 11 found, although the housing market was down nationwide and stagnant in New York, real-estate prices in the Chinese-dominated neighborhoods of New York were still going up.
  • A story in the Ming Pao Daily on May 6 reported on outstanding Asian Americans recognized by the city of San Francisco.
  • A story in the World Journal on June 10 profiled three new immigrant students in New York who overcame various challenges, from language barriers to culture shock, in a short time and were named model students when they graduated from high school.

Numerous articles focused on immigrants’ involvement in politics, including community voter-registration efforts and immigrants’ running for office, during this presidential election year.

  • An article in the Sing Tao Daily on June 6 reported on the questionnaires sent to presidential candidates by the 80/20 Initiative, an organization aiming to increase the number of Asian voters, in order to determine which candidate the organization would endorse.
  • A story in the Ming Pao Daily on June 19 reported that Democratic presidential candidate Barack Obama joked about Asians’ height when he was a guest on the Jimmy Kimmel Show, which prompted protests in the community.
  • A story in the World Journal on June 5, when it was clear that Hillary Clinton would withdraw from the presidential race, reported that Chinese voters would strongly support an Obama-Clinton ticket. Without Clinton, the report noted, Obama might not be able to get as many votes from the Chinese community.
  • All four newspapers also closely followed state and local candidates’ campaigns, particularly  those of Chinese candidates and candidates whose districts included Chinese-dominated neighborhoods, such as the Chinatowns in Oakland, San Francisco, and New York.

Some articles provided information to help immigrants better adjust to their lives in the United States.

  • An article in the Sing Tao Daily on April 18 covered a forum in which panelists advised immigrants on how to cope with pressure, dress like an American, and educate the second generation, whose members are growing up in an environment with two cultures.
  • A story in the China Press on June 17 interviewed legal experts about what immigrants need to know about the U.S. court system, including an immigrant’s ability to testify as a witness in court without incurring questions about his or her own immigration status.
  • An article in the China Press on June 19 advised immigrants to report crimes that happen to them or people around them.

The cultural beat

While they are learning to fit into a new culture, immigrants try their best to preserve their own culture as well. Cultural coverage in Chinese newspapers normally includes traditional festivals and ceremonies, such as the Chinese New Year, cultural parades, and relevant art exhibitions. During the studied time period Asian Heritage Month, which is May, became the main theme of this beat. Elected officials, from the New York mayor to the borough presidents, vied to host the celebration ceremony and offered awards to outstanding Asians. These were covered thoroughly by all four newspapers. The annual International Immigrants Cultural Week during the week of June 15 also received a fair amount of coverage.

Track Two: Ties to Home Countries

Immigrants connect to their home countries in various ways. Some of them still have family members living in their home country. But even for those who do not, the home country still keeps its spe- cial position in their hearts. During the studied period of time, on May 12 China suffered its most severe earthquake in three decades. Chinese immigrants in the United States immediately began a relief campaign. From entrepreneurs to delivery workers, regardless of their income or social status, immigrants donated to the relief fund.

The day after the earthquake the China Press devoted seven pages to the disaster. The Sing Tao Daily and the World Journal started a worldwide Sichuan Earthquake Relief Fund. They raised more than $5 million in the first month from Chinese immigrants in the United States. All four newspapers documented these relief efforts.

At the same time, the Beijing Olympics drew a great deal of attention from Chinese immigrants. The events and campaigns held by immigrants in the lead-up to the Olympics also made headlines.

Beyond these one-time occasions, articles showed immigrants’ connections to their home countries in various ways.

  • An article in the Sing Tao Daily on June 1 told the story of a struggling Chinese American single mother who sent her 11-year-old son to a foster home in China, hoping that her son, who was known for his unruly manners, would learn discipline.
  • A story in the Ming Pao Daily on June 2 reported that when the summer holiday began, the number of Chinese American children flying alone to China increased, and airlines were overwhelmed by requests for escorts.
  • An article in the Ming Pao Daily on June 12 reported that a major Chinese community organization sent a letter to House Speaker Nancy Pelosi to protest her meeting with the Dalai Lama following the riots in Tibet.

Analysis

By closely following immigrants’ lives in the United States and tracing their roots back to their home countries, Chinese newspapers seem to have done a good job painting a two-dimensional world for immigrants and guiding them in their transition from Chinese to Chinese American. Immigrants are able to get most of the information they need from Chinese newspapers, and observers can easily feel the pulse of the Chinese immigrant community by reading about their challenges, efforts, and achievements as portrayed by the Chinese press.

However, what seems to be missing in their coverage is where Chinese Americans are in the big picture of immigrants in the United States. Chinese newspapers tend to focus solely on Chinese immigrants. Issues shared by all immigrant communities are covered in the Chinese press as if they were problems unique to Chinese immigrants. Without a third dimension—the connection to other immigrant communities—the Chinese newspapers failed to provide the complete picture to immigrants themselves.

For example, the story in the Ming Pao Daily on May 27 about undocumented Chinese immigrant workers who would rather take lower-paid jobs in the relatively “safe” New York City than work for higher wages outside the city, could have included more information about workplace raids by ICE. These raids most often affected Latino immigrants working on farms and in the meatpacking industry rather than Chinese immigrants, who typically work in restaurants, but Chinese immigrants were not told that; their fears of workplace raids came from hearing about these operations. If Chinese newspapers do not inform their readers about what is going on beyond the limits of their own community, the readers will make decisions based on their fears rather than on evidence.

The story in the China Press on June 25 about the 17-year-old Chinese youth who showed symptoms of a mental illness could have mentioned similar cases among other immigrant communities (the most extreme being that of Cho Seung-Hui, the Virginia Tech killer who immigrated to the United States from Korea when he was 8). The lack of horizontal comparisons may have cost readers the opportunity to explore whether mental illness is a common problem for young immigrants who come to this country as  preteens.

This pattern was also evident in reports about court cases. Be they about political asylum or marriage fraud, most reports in the Chinese newspapers documented the details of individual cases without providing analysis, and, therefore, failed to explain how individual incidents might affect future cases.

Recommendations

The following recommendations are intended to assist advocates in their messaging through Chinese based media outlets. These recommendations may be helpful in working with other non-English language media.

  • Expand reporting by Chinese media on undocumented immigrants beyond coverage of raids, crackdowns, detentions and court cases; to broader issues like health care, education and the  economy.
  • Encourage consistent language about “undocumented” and explain concerns about the use  of “illegal.”
  • Build on the already existing collection of articles published by Chinese newspapers intended to help new immigrants integrate into mainstream culture. By emphasizing the policies and legislation necessary to facilitate integration, Chinese papers could also help inform and inspire readers about the role they can play in affecting policy.
  • Identify bridges between shared experiences with other immigrant groups, helping the Chinese press draw upon a larger connection between the experiences and challenges of Chinese immigrants and those from other ethnic communities.

Bridging the Black-Immigrant Divide

Prepared for The Opportunity Agenda by Loren Siegel Consulting

Executive Summary

In his essay, “Bridging the Black-Immigrant Divide,”1 Alan Jenkins, Executive Director of The Opportunity Agenda, observed that the public conversation about immigration policy as reflected in the mainstream media focused in part on the relationship between African Americans and immigrants:

“And much of that conversation was framed in terms of competition and conflict. That framing was no accident. The mainstream media have fixated on potential points of black/immigrant tension, looking for a conflict storyline. And that storyline has been amply fed by conservative anti-immigrant groups intent on driving a wedge between the two communities.”

In order to gain a better understanding of how this conversation was unfolding in the African American press and how that coverage might be influencing African American public opinion we conducted a media scan of eleven major black newspapers nationwide and looked closely at relevant public opinion research.

Media Content Analysis: Major Findings

  • The immigration debate as it is being played out on the national stage is not a high priority for the African American press in terms of its regular news coverage.
  • The competition and conflict frame is not a dominant frame in the African American press’ news coverage.
  • Readers of African American newspapers are being exposed to a range of political views through the publication of thoughtful op-eds and columns by African American leaders and thinkers who are writing about the immigration issue as it affects African Americans.
  • The African American press has shown interest in stories about:
    • Black immigrants and refugees from Africa and the Caribbean;
    • Shared injustices (police abuse, low-wage workplace conditions, discrimination);
    • African American local officials who take pro-immigrant stances.

Public Opinion Analysis: Major Findings

  • African Americans are more supportive of immigrant rights than whites when it comes to issues of discrimination, unfairness and injustice.
  • African Americans are more fearful than whites of negative economic effects of immigration both on the country as a whole and on their own job opportunities.
  • Longitudinal research suggests that African American public opinion is shifting in the direction of more negative attitudes and beliefs about immigration and immigrants.

Recommendations

  1. Generate and submit op-eds from respected African American thinkers and leaders that respond to the African American public’s fears and promote the shared heritage/common struggle frame.
  2. Look for and pitch stories that show concretely how unity between immigrants and African Americans can lift all boats.
  3. Use the African American press as a springboard for access to black websites and radio and TV shows.

Introduction

In his essay, “Bridging the Black-Immigrant Divide,”2 Alan Jenkins, Executive Director of The Opportunity Agenda, observed that the public conversation about immigration policy as reflected in the mainstream media focused in part on the relationship between African Americans and immigrants:

“And much of that conversation was framed in terms of competition and conflict. That framing was no accident. The mainstream media have fixated on potential points of black/immigrant tension, looking for a conflict storyline. And that storyline has been amply fed by conservative anti-immigrant groups intent on driving a wedge between the two communities.”

In order to gain a better understanding of how this conversation was unfolding in the African American press and how that coverage might be influencing African American public opinion we conducted a media scan of major black newspapers nationwide and looked closely at relevant public opinion research.

The National Newspaper Publishers Association (NNPA) estimates the size of the black print media’s audience at 15 million.3 With an average age of about 44, readers of black newspapers are younger than mainstream newspaper readers, who average 55 years. Ninety percent of the black press audience is high school graduates, 6 in 10 having attended college.4

Much of the public conversation about immigration policy among African Americans during the period covered by our scan was taking place on talk radio. Arbitron, the giant media and marketing research firm, estimates that black News/Talk/Information programs capture 2.2 million African American listeners each week.

No study has been published on the role of black talk show hosts in the immigration debate, but according to Greg Johnson, marketing director of KJLH, a leading black radio station in Los Angeles, “It’s definitely one of the hottest topics on talk radio I’ve ever seen.” Johnson reported that after the mass demonstrations in May of 2006 the majority of callers to KJLH favored more conservative enforcement solutions to immigration, but said the station was getting callers on all sides: “Some are adamant to get them [immigrants] out; others say, ‘let’s work with them;’ and others say ‘let’s figure out how to regulate it.’”5

A year later, progressive African American columnist Alberta Phillips who writes for the Austin American-Statesman observed that although African Americans are the most loyal supporters of the Democratic Party, “when it comes to the politics of illegal immigration, they often sound more like right-wing Republicans.”6 She described the sentiment on black talk radio: “The sentiment is strong and mostly one-sided: Illegal immigrants should not be rewarded for breaking our laws. And by any means necessary, including fences, the government must police and secure the border.”7

One prominent talk radio personality who has weighed in heavily on the black- immigrant divide is Warren Ballentine who bills himself as “the People’s Attorney.” Ballentine has a syndicated show that airs on XM’s “The Power” and other black-oriented stations and programs. He takes a strong anti-immigrant position. Appearing on CNN’s “Lou Dobbs Tonight” in the midst of the Senate debate, Ballentine said: “My audience is very upset about this [illegal immigration]. Because it’s destroying the middle class. They’re taking construction jobs, they’re taking trucking jobs.”8

The black print media, however, has not adopted this negative frame. While showing little interest in reporting on the national debate over immigration policy per se, the African American press is hospitable to commentary on various aspects of the immigration issue, and reporters are writing stories about shared injustices, whether at the hands of the police or the employer.

Media Scan and Analysis

I. Major Findings

  • The immigration debate as it is being played out on the national stage is not a high priority for the African American press in terms of its regular news coverage.
  • The competition and conflict frame is not a dominant frame in the African American press’ news coverage.
  • Readers of African American newspapers are being exposed to a range of political views through the publication of thoughtful op-eds and columns by African American leaders and thinkers who are writing about the immigration issue as it affects African Americans.
  • The African American press has shown interest in stories about:
    • Black immigrants and refugees from Africa and the Caribbean;
    • Shared injustices (police abuse, low-wage workplace conditions, discrimination);
    • African American local officials who take pro-immigrant stances.

II. Search Methodology

We selected eleven African American news outlets based on circulation numbers and geographic distribution:

  • Chicago Defender Atlanta Inquirer
  • Washington Afro-American Philadelphia Tribune
  • Amsterdam News
  • LA Sentinel
  • Call & Post (Columbus, OH)
  • Bay State Banner (Boston, MA) Michigan Citizen
  • Miami Times
  • Tri-State Defender (Memphis, TN)

Using the search terms “Immigrant” OR “Immigration” we used a random sequence generator to cull 15% of the articles returned to yield about 50 usable articles. The final number of usable articles included in the scan came to 43.

Topic Summaries

May-June 2006 Commentary (8)

This batch includes two pieces by Jesse Jackson, both published in The LA Sentinel in two consecutive editions in May 2006. In the first, Jackson argued passionately for unity between blacks and immigrants emphasizing the common struggle frame:

  • “Immigrants of previous generations, including African Americans, should see the new undocumented workers as allies not threats. They share with African Americans a history of repression, of being subjected to back- breaking, soul deadening work-or no work at all. …People of color are brothers and sisters under and of the skin, whether we are called undocumented ‘Latino’ immigrants or ‘African Americans.’ No human being is ‘illegal.’ All human beings have human rights.” (“Si Se Puede means We Shall Overcome,” May 4-10, 2006)

In the second, he rebutted several common myths about Latino immigrants, charged that “the truth is often distorted in ways that feed our divisions,” and promoted a unity frame by reminding readers that the nation’s immigration policy is racially and ethnically discriminatory:

  • “In the current atmosphere, we ignore the many contradictions of our immigration policy. Cuban immigrants are invited into America, welcomed and subsidized. They are pawns in our continuing cold War face-off with Fidel Castro. Immigrants from neighboring Haiti are locked out and shipped back. Vigilantes hunt immigrants coming over the Mexican border. But the Canadian border is basically unguarded, and undocumented immigrants from Canada raise no interest and are never called ‘illegals.’ Yet, so far as we know, the terrorists coming over the border have come through Canada, not through Mexico…We need comprehensive immigration reform. One that removes the discrimination that embraces Europeans and excludes Africans, or hunts Mexicans and hugs Canadians. But we should remember that America is a nation of immigrants-that’s a fact, not a legend.” (“Immigration: Myths and Reality,” May 11-17, 2006)

The LA-based columnist Earl Ofari Hutchinson also had two pieces during this timeframe, both in the Chicago Defender. Hutchinson’s columns focused on the political realities of immigration reform and only indirectly commented on the black/immigrant divide:

Calling President Bush’s proposal “a humane, balanced immigration reform law” he predicts that Republican lawmakers will pass it for purely political reasons—to win the Latino vote. “Why Republicans will cave on immigration reform,” May 1-2, 2006)

In his second column Hutchinson argued that bigger and stronger border fences and more agents have “not stopped thousands of desperate foreign workers from south of the border from getting in” nor have a few “showy raids” by Homeland security and INS done much to stop the flow. “The issue,” he writes, “is still jobs and poverty…The millions who enter the U.S. legally or illegally come to work and escape poverty in their countries. Businesses, trade and manufacturing associations put the welcome mat out for them…” He concludes: “Bush’s tough talk on border security might cool some of Congress’ anger, but it’s a fool’s paradise measure that won’t put a dent in the illegal immigrant problem.” (“Bush’s border militarization foible,” May 22-23, 2006)

George Curry, the Editor-in-Chief of the NNPA News Service and BlackPressUSA.com used his column in The Chicago Defender to warn African Americans that their civil rights movement was being eclipsed by the immigrant rights movement. Comparing the huge turnout for “Latino street demonstrations in more than 75 cities on April 10” with the small turnout of African Americans marching on the same day in New Orleans to protect the voting rights of displaced residents he wrote:

  • “Let’s face it: There is eagerness on the part of many to focus on the growing Hispanic population and ignore the long-standing needs that Blacks are entitled to. It is our job, however, to stand up and be counted.” He calls for “Act II” of the civil rights movement. (“Another Day of Absence,” May 4, 2006)

News reports (5)

News coverage of the massive protests in May of 2006 was relatively sparse as was coverage of the immigration reform debate in Congress.

  • Protests: An article in the Amsterdam News about the “Day Without Immigrants” focused on the role played by labor unions in planning and executing “the host of rallies, teach-ins, voter registration drives, boycotts, human chains and other activities from New York to Los Angeles. The article concluded with a quote from labor leader Hector Figueroa: “Noting rightwing opponents’ tendency to try to drive a wedge between the immigrants’ rights activists and the African American community by using the double-digit unemployment rate in that community as a justification for their extremist views, Figueroa concedes that it is important for everyone to see the immigrants’ rights movement as part of a continuum that includes the Civil Rights movement. He says, echoing a sentiment expressed by many labor leaders, ‘All workers suffer when one group of workers can be exploited.’” (“Labor’s role: A day without immigrants,” May 4-10, 2006)
  • Bush proposal: Two papers published articles that treated the President’s reform proposal with favor. In The Call & Post reporter Ike Mgbatogu wrote: “President Bush gave a compelling speech to the nation on immigration reform Monday. He spoke forcefully and eloquently. Above all, he did not cave in to pressure from some in his party calling for jettisoning his controversial ‘temporary guest worker’ proposal to appease his conservative minions and begin to reconnect with his disenchanted political base.” (May 18-24, 2006). The Amsterdam News’ Caribbean Update section carried an article quoting Rickford Burke, head of the Caribbean Guyana Institute for Democracy: “The president has set the tone for this debate, which is quite civil and humane.” (May 25-31, 2006)

October-December 2006

Commentary (3)

Rev. William D. Smart, Jr. of the LA Alliance for a New Economy and pastor of Faith Liberty Tabernacle published a piece in the Sentinel calling for unity among service industry workers:

  • “African Americans once dominated the hospitality industry, but with the boom of immigrants migrating to the US in search of a better life for their families, blacks saw their numbers dwindle. Now, as hotel workers across the country demand better conditions, they are also joining with African Americans community leaders to insist that African Americans share the benefits of this effort to transform poverty-wage jobs into middle-class jobs…Both African Americans and immigrants have suffered under these conditions [low wage work and poverty]. It’s time for a change. With African Americans increasingly taking a leadership role in the battle for economic justice, the Black community as a whole is beginning to see some rays of hope. But this equality fight isn’t just a Black thing. It is something that unites all those seeking the betterment of our communities and this country.” (“Making Room at the Inn for our Community,” October 12-18, 2006)
  • Beverly Julal and Clair Davis published an article entitled, “Nation enriched by its immigrants” in the Caribbean News! Section of the Philadelphia Tribune in which they criticized “anti-immigrant sentiments”: “The fact of the matter is that most immigrants do not take American jobs. The jobs that they fill are usually jobs that many Americans would prefer not to do or where labor shortages exist. A lot of them are farm workers. But even more importantly, many of them become entrepreneurs.” The article ended with a question and a plea: “Whose home is this anyway? History tells us that the only race of people that is native to this land in the American Indian. Others who call themselves Americans either migrated here willingly or were brought to this country in chains. Regardless of how we got here, we are all struggling to make a better future for ourselves and for our children. Can’t we all just get along?” (October 15, 2006)
  • In his op-ed “Gangs and Street Power: The Facts and Faces of Gangs,” published in the LA Sentinel, writer/filmmaker Darryl James attacked the “misperception that African Americans either started gangs, or that they are the majority of gang members in the nation.” Citing U.S. Department of Justice statistics, he pointed out that forty-seven per cent of gang members were Hispanic compared to thirty-one percent African American—“And a huge percentage of Hispanic gangs are illegal aliens.” James continued, “Is this a statement to somehow indict Hispanics or illegal immigrants? No, but it is a statement to stop the wholesale indictment of young Black men, who are more frequently targeted and misidentified as gang members than any other ethnic group in the nation.”

News reports (8)

  • Caribbean Focus: Two of the newspapers have sections devoted to the Caribbean, the Amsterdam News and the Philadelphia Tribune. This batch of articles contained two pieces from the Tribune about that part of the world. “Jamaican expatriates help homeland grow” was about the founding of the U.S. Diaspora Advisory Board; “Debating regional ‘brain drain’” focused on the fact that 40 percent of the Caribbean community’s most educated nationals have migrated elsewhere.
  • Labor Focus: Two articles in the Amsterdam News reported on labor struggles. “Rights group sues USICE” reported on a lawsuit filed by the Southern Poverty Law Center on behalf of Latino workers in Georgia who were victims of a raid by federal agents: “The series of raids across several towns in at least three counties lasted several weeks. They were ostensibly intended to locate undocumented immigrants who work in a poultry plant. Hundreds of residents were traumatized by the raids.” (November 9-15, 2006) The second article had a common struggle theme: “The 5,500 Black and Latino workers who slave away in the world’s largest hog slaughterhouse have won a major victory.” In a description of a two-day walkout at Smithfield Packing the story pointed out, “Smithfield workers have long voiced outrage over harsh working conditions that included brutally fast production lines, crippling injuries and a climate that pitted Black workers against newly arrived low-wage Latino immigrants.” (December 7-13, 2006)

April-June, 2007

Commentary (7)

  • A syndicated column by Bill Fletcher, Jr., the past president of TransAfrica Forum, was published in the Chicago Defender and the Miami Times. “Immigration broadening the reparations debate” gives an anti-imperialist analysis of migration from the Global South to western industrialized countries and stresses the communality between the descendants of African slaves and the victims of “gunboat diplomacy” in Latin America: “We, African Americans who support reparations for African Americans as a result of slavery and Jim Crow segregation, argue that central to this demand is the recognition that a fundamental wrong was done to us and that the damage has never been fully, or even significantly, repaired…The same question, albeit with different facts, applies when we are thinking about people coming from the Global South to the USA.”
  • Judge Greg Mathis, national vice president of Rainbow PUSH published an op-ed in the Miami Times entitled, “Black people want to make a living.” It points to the rising unemployment rates in the black community and takes issue with the guest worker proposal: “It comes as a slap in the face that many believe a guest worker program is the solution to the country’s worker shortage…The thinking behind the [guest worker] program makes sense – the U.S. wants to give those who come to our country an opportunity to earn a living and provide for their families. But what about Blacks, on whose backs the wealth of this nation was built?”
  • “The immigration divide” by Lee H. Walker, president of The New Coalition for Economic & Social Change” was published by the Chicago Defender. In it, the author confronted the black/immigrant divide directly: “Moderate and conservative Democrats seem to be in favor of comprehensive immigration reform, while a smaller group of Democrats, including many Black leaders, are opposed…With respect to the racial dynamic, most Blacks in political and community leadership are opposed to immigration based on the conventional wisdom that the low skilled workers coming across the border from Mexico are taking jobs from Blacks and the poor. However, recent studies do not support this theory.” Walker argued that “the solution to Black’s economic woes is not turning back immigrants; it is equipping native Blacks with the basic skills and attitudes towards work that will enable them to compete. It is truer now than ever before that education is the best road to freedom…rather than relying on an abundance of low-skilled jobs.” He concluded that “Blacks should not feel threatened by low-skilled immigrants who arrive without even being able to speak the language. If we focus on education and entrepreneurship, we can thrive alongside the immigrants.”
  • An editorial in the Columbus Call & Post observed that the issue of immigration “is a tangled one for all Americans – and particularly, in many ways, for African Americans.”  It argued that the economic concerns of  African Americans are legitimate—jobs in some industries are being shifted to immigrant labor. But it cautioned readers about aligning themselves with “nativists” like Pat Buchanan and Bill O’Reilly “who do not have the interests of African Americans at heart…African Americans have a legitimate interest  in ensuring that a job market that could offer upward mobility in tough times,  at least at the bottom, is not flooded by illegal labor designed to keep wages cheap. At the same time, we must be careful that we do not find ourselves aligned with those whose interests may be totally antagonistic to our own.”
  • Marc Morial, President of the National Urban League, published an op-ed in the Chicago Defender following the demise of the “grand bargain.” Titled, “Failure of U.S. Senate to pass immigration compromise is blessing in disguise,” Morial argued that if passed, the legislation would have “undermined labor protections for all workers and would have exacted a great toll on an already frayed social safety net.” He explained that the Urban League’s greatest concern revolved around the temporary worker provision which would “produce a new class of exploited workers” and argued that native American workers should have the “first right to jobs employers are seeking temporary visas for.”

News Reports (14)

  • Urban growth: An article in the Philadelphia Tribune, “Immigrants keep metro population growing,” reports on a study by the Population Reference Bureau showing that but for the increase in immigrants, the populations of big and small metro areas would be shrinking. The article explains, “Many demographers associate shrinking populations with economic problems, typically poor job markets or prohibitive housing prices (sic)” and quotes William Frey, a demographer at the Brookings Institute: “A lot of cities rely on immigration to prop up their housing market and prop up their economics. But the article concludes with a quote from Steven Camarota (Center for Immigration Studies): “Don’t we have concerns about congestion and sprawl and pollution?” For a piece in the Bay State Banner the reporter interviewed people who congregated at the Butterfly Café, “the epicenter of a small by active community of Somali political refugees in Boston.” The article traced some of the history of the internecine conflict in Somalia and quoted a leader from the Somali Development Center: “We concentrate on the youth and women, emphasizing the great new opportunities they have in this country…”
  • Police shooting: Two articles in the Amsterdam News covered the police shooting of an unarmed immigrant from Honduras. “A dreamer returns home in a casket” by Herb Boyd quoted Rev. Al Sharpton who delivered a eulogy at the funeral: “Rather than finding the American dream he experienced the American nightmare.” The second article reported on a meeting between the grieving family and the Bronx DA—“Arzu’s family, residents and local activists raise suspicions over the NYPD’s perceived tendency to favor killing young Black men, given the recent shooting of Sean Bell and many others before and since.”
  • Unfair policies and practices: A number of articles described unfair and discriminatory practices. The Amsterdam News’ Caribbean Update section carried a story about a personal appeal by the Bishop of the Episcopal Church to President Bush on behalf of 101 Haitian migrants who entered the country illegally: “Returning the migrants to Haiti would be a cruel and unjust act.” The article makes the point that Haitians, unlike Cubans, do not benefit from the “wet foot, dry land” policy and are sent back despite their asylum claims. A Miami Times article, “Immigrants: Jailed like criminals,” describes the plight of Marlene Jaggernauth, “a 42-year-old single mother from Trinidad who has been a permanent citizen in the U.S. since the age of 12. Four years ago, she was pulled from her home and handcuffed in front of her four children for a crime [shoplifting] she committed in the 1990s.” The article quotes Cheryl Little of the Florida Immigrant Advocacy Center: “Immigrants represent the fastest growing prison population in the nation due to the current immigration law…. They have no rights and are often treated poorly and inhumanely.” A second Miami Times article focused on litigation against workplace English-only rules: “The number of charges filed with the federal EEOC alleging discrimination based on English-only policies is small, but six times as large as 10 years ago.” It cites a $900,000 settlement against a New York-based geriatric center that barred Haitian employees from speaking Creole while allowing other foreign languages to be spoken.
  • Pro-reform public officials: The Miami Times ran an article about County Commissioner Audrey Edmonson leading a delegation of members of the Miami Community Relations Board and leaders of local advocacy groups to Washington “to educate members of Congress about our community’s priorities for fair and just immigration reform.” Edmonson is quoted as saying, “The diversity that exists in Miami-Dade County is reflective of the future of our nation. We have and continue to benefit enormously from the great contributions of those who have migrated to our county. We are an example to the rest of the nation.” An article in the Call & Post, “Coleman meets with African immigrants,” described a lunch meeting at which Mayor Michael Coleman of Columbus hosted African community leaders to discuss their concerns. “With a trio of professors Malik Ba of Columbus State, Emeka Aniagolu of Ohio Wesleyan and Abdi Mahmoud with the Ohio Department of Education speaking for the group, it was suggested that something be done to ease the constant tension and antagonism plaguing African immigrants and American Blacks.” Columbus is described in the article as a “welcoming city” with a “jocular and popular mayor.”
  • Immigration policy debate: There were only two news articles about the Senate debate. A 500-word piece in the June 8-10 edition of the Chicago Defender gave a straightforward report on the demise of the “grand bargain,” quoting Senators Reid and McConnell. An article in the June 14-20 edition of the Amsterdam News entitled “Immigration bill dumped, Labor ponders next steps” focused on the labor movement’s opposition to the guest worker program. It contained strong quotes from several labor leaders:
    • “We are a nation of citizens, not of guests.” Terry O’Sullivan, Laborers
    • “All workers deserve immigration reform that respects the fundamental American values of inclusion and democracy. While undocumented workers lack the path to participate in U.S. democracy and achieve the American dream, their unscrupulous employers play our dysfunctional immigration system for their own gain.” United Food and Commercial Workers Union statement
    • “As long as employers have access to a class of workers that they can prevent from exercising their rights by merely asking a simple question: ‘Do you have papers?”, the incentive to exploit will continue. One key to removing that incentive is to regularize the status of the undocumented population through inclusive, practical and swift legalization.” Jon Hiatt, AFL-CIO

Analysis

1. News coverage—no dominant frame

In comparison with the mainstream media, the African American press devoted very little space to the immigration policy debate—with its emphasis on Hispanics in general and Mexicans in particular—in its news reporting in 2006-2007. Of the 27 usable news articles in our scan, only three covered the debate in Congress (and the coverage was perfunctory), and only two covered the mass immigrant rights demonstrations in May 2006. To the extent that immigrant issues received much attention, issues affecting immigrants from Africa and the Caribbean were more often the focus, e.g.:

  • “Bishop calls for asylum for Haitians” (Amsterdam News)
  • “Somali refugees congregate, caffeinate at Butterfly Café” (Bay State Banner)
  • “Coleman meets with African immigrants” (Call & Post)
  • “Jamaican expatriates help homeland grow” (Philadelphia Tribune)
  • “Congolese man speaks out against immigration proposals” (Chicago Defender)

The competition/conflict frame was not dominant or even present in the news coverage of immigrants and immigration. The black-immigrant divide was alluded to in only one article—about the May 1, 2006 protests— in a quote from a Latino labor leader:

“Noting rightwing opponents’ tendency to try to drive a wedge between the immigrant rights activists and the African American community by using the double-digit unemployment rate in that community as justification for their extremely views, Figueroa [Hector Figueroa, Vice President of SEIU Local 32BJ) concedes that it is important for everyone to see the immigrant rights movement as part of a continuum that includes the Civil Rights movement. He says, echoing a sentiment expressed by many labor leaders, ‘All workers suffer when one group of workers can be exploited.’” (Amsterdam News)

There were no news articles that focused on or even mentioned the issue of competition for low-wage jobs.

Several articles did have a common struggle frame. The Amsterdam News’ coverage of the fatal police shooting of an unarmed Honduran immigrant in New York emphasized the solidarity between Sean Bell’s family, who were present at the funeral, and the family of Fermin Arzu, the immigrant who was killed. Another Amsterdam News article covered a two-day walkout over harsh working conditions in a Tar Heel, North Carolina hog slaughterhouse in which black and Latino workers united in spite of  “a climate that pitted Black workers against newly arrived low-wage Latino immigrants” to win major concessions from management.

It’s worth drawing attention to two articles that headlined the pro-immigrant policies of local African American political leaders. The Call & Post ran an upbeat story about Columbus Mayor Michael Coleman’s meeting with leaders of that city’s African immigrant community at which “it was suggested that something be done to ease the constant tension and antagonism plaguing African immigrants and American blacks.” Mayor Coleman’s “New American” initiative for “addressing the concerns of a city experiencing a migration boom” was favorably mentioned. An article in the Miami Times, “Edmonson takes immigration reform to Washington,” describes the efforts of Audrey Edmonson, an African American Dade County Commissioner “to educate members of Congress about our community’s priorities for fair and just immigration reform.” Edmonson is quoted as saying, “We have and continue to benefit enormously from the great contributions of those who have migrated to our country. We are an example to the rest of the nation.”

2. Commentary—confronting the black-immigrant divide

Almost half of the articles in our scan were commentary and unlike the news reports, many of these op-eds, columns and editorials confronted the black-immigrant divide directly. Overall, they tended to be thoughtful pieces that examined deep systemic causes and effects, and they are worth quoting extensively. The authors represented a range of opinion in the African American community, but none were stridently anti- immigrant and many promoted a common struggle/common heritage frame. These last included two op-eds by Jesse Jackson, a syndicated column by Bill Fletcher, Jr., and a column by Rev. William D. Smart, Jr., director of the LA Alliance for a New Economy and pastor of the Faith Liberty Tabernacle.

Jesse Jackson’s “’Si Se Puede’ Means We Shall Overcome” argued forcefully for unity among all low-wage workers as the best strategy for raising everyone’s boats. He urged his readers not to blame immigrants for their economic problems and worries but to direct their anger at “global corporations” and their servants in Washington. He reminded readers of this country’s history of anti-immigrant anger and rhetoric and  warned of new violence against immigrants. He pointed out that besides sharing common hopes and dreams (“a better future for their children”) African Americans and today’s undocumented workers “share a common heritage”:

“Less than ten percent of enslaved Africans ended up in the United States. The vast majority were shipped to Latin America and the West Indies. Numerous Asian workers were also brought to the Caribbean and Latin America to serve as cheap labor. People of color are brothers and sisters under and of the skin, whether we are called undocumented ‘Latino’ immigrants or ‘African Americans.’”

Fletcher’s column, which ran in both the Miami Times and the Chicago Defender, also pointed out the common heritage of African Americans and Latinos in the context of colonialism’s role in “turning nations of the Global South into nations of migrants.” He observed that those who support reparations for African Americans base their argument on “the recognition that a fundamental wrong was done to us and that the damage has never been fully, or even significantly, repaired.” The same logic, Fletcher wrote, applies to today’s immigrants:

“We simply cannot pretend that people are coming to the USA because of the dream of golden paved streets. They are coming here in large part because their chance to live their own lives in their homes—where they would rather stay—has been undermined by what government after government in the Western world, including but not limited to the U.S. government, have done to these regions.”

In “Making Room at the Inn for our Community” published in the Sentinel Rev. William D. Smart, Jr. celebrated a UNITE HERE victory for service workers at the Beverly Hilton and wrote:

“African Americans once dominated the hospitality industry, but with the boom of immigrants migrating to the US in search of a better life for their families, blacks saw their numbers dwindle. Now, as hotel workers across the country demand better conditions, they are also joining with African American community leaders to insist that African Americans share the benefits of this effort to transform poverty-wage jobs into middle-class jobs. Both African Americans and immigrants have suffered under these conditions. It’s time for a change…This equality fight isn’t just a Black thing. It is something that unites all those seeking the betterment of our communities and this country.”

Some opinion pieces targeted President Bush’s guest worker proposal for special criticism on the ground that if adopted, it would hurt African Americans. Marc Morial of the National Urban League published a piece in the Chicago Defender in June of 2007 entitled, “Failure of U.S. Senate to pass immigration compromise is a blessing in disguise.” Expressing concern about the proposal that would allow U.S.-based companies to bring as many as 200,000 foreign-born guest workers a year into the nation Morial argued:

“Any effort to issue these temporary worker visas should be narrowly tailored and combined with a requirement that the nation’s current workers—Black, white, Hispanic, Asian or Native American—be given the first right to jobs employers are seeking temporary visas for.”

Judge Greg Mathis of SCLC’s piece, “Black people want to make a living,” was published in the June 6-12 2007 issue of the Miami Times. He conceded that the “thinking behind the [guest worker] program makes sense—the U.S. wants to give those who come to our country an opportunity to earn a living provide for their families” but pointedly asked:

“But what about Blacks, on whose backs the wealth of this nation was built? Much of this shortage of skilled workers can be blamed by the government’s inability to provide an adequate public education system that equally prepares young people for the college and the workforce. We got ourselves into the mess, and we need to get ourselves out of it. The guest worker program is one way.

But Blacks should not be excluded from the solution.”

Several commentators urged readers to reject anti-immigrant ideas and to refrain from aligning themselves with those who do not have the interests of African Americans at heart. Lee H. Walker, President of the New Coalition for Economic and Social Change, published an op-ed in the Chicago Defender in June 2007 in which he observed that “it is a well known fact among Blacks that America’s free market system has had a longstanding preference for immigrant labor over indigenous Black workers” and that “immigration policy has always uncovered a form of discrimination and/or racism, and this present debate is no exception”:

“Now we are beginning to hear comments like ‘Blacks and whites will have to band together to protect our country from the immigrants.’ Unfortunately, I hate to admit that some Blacks are buying into this…The solution to Blacks’ economic woes is not turning back immigrants; it is equipping native Blacks with the basic skills and attitudes towards work that will enable them to compete. Education is the best road to freedom.”

In a thoughtful editorial published in mid-June 2007 during the height of the immigration debate, the Call & Post observed that “the issue of immigration is a tangled one for all Americans—and particularly for African Americans”:

“Contrary to what President Bush has said, illegal immigrants are working in jobs that Americans have always done: processing carcasses in meat-packing plants; working as roofers and other laborers on construction sites; performing landscaping services; working in hotels and restaurants of all types and sizes….during the rebuilding in New Orleans in the wake of Katrina, there were complaints that local African American workers were not being hired by contractors in favor of undocumented workers from across the border…At the same time, many African Americans may be uncomfortable with the attitude and language of some of the most strident opponents of the ‘grand bargain’ on immigration. Consider the words of conservatives such as Pat Buchanan and Bill O’Reilly…When these nativists speak, it is clear that they do not have the interests of African Americans at heart.”

Public Opinion Analysis

I. Major Findings

  • African Americans are more supportive of immigrant rights than whites when it comes to issues of discrimination, unfairness and injustice.
  • African Americans are more fearful than whites of negative economic effects of immigration both on the country as a whole and on their own job opportunities.
  • Longitudinal research suggests that African American public opinion is shifting in the direction of more negative attitudes and beliefs about immigration and immigrants.

II. Analysis

In July 2007 the Leadership Conference commissioned a series of four African American focus groups in Detroit and Houston. Participants included men and women from both blue collar and white collar backgrounds. Many of the findings were disturbing:9

  • African American participants view immigrants as economic competitors who are taking jobs and lowering wages.
  • In addition to economic pressures, African American participants report some cultural anxiety typically associated with more conservative whites.
  • Stereotypes about immigrants persist, and the perception that immigrants unfairly take from the system is widespread.
  • Participants do associate some good qualities with immigrants, but it comes mostly in the form of grudging respect and admiration.
  • Participants in the African American groups believe that discrimination is alive and well in America and that African Americans are the most discriminated against. While they believe Latinos are the second most discriminated against they do not feel a sense of “shared” or “linked” fate and reject the idea that “we’re all in it together.”
  • Participants want “tough enforcement” meaning tougher border controls, tougher enforcement of employment laws, and more stringent requirements for legalization.

Available quantitative public opinion research does not paint as bleak a picture, but does indicate that African American opinion is moving in the direction of the attitudes and beliefs uncovered in the focus groups. The data suggest that the negative frame of conflict and competition between blacks and immigrants, found in both mainstream media coverage and black talk radio, although not in the black press, is having an impact.

In March 2006 the Pew Research Center and Pew Hispanic Center published a report on their recent survey, “No Consensus on Immigration Problem or Proposed Fixes: America’s Immigration Quandary.10 The survey analyzed the data by race and ethnicity and found that with only one exception, blacks either felt the same as whites, or they were more receptive to immigrant rights than were whites. The one exception was a question about jobs indicating that blacks were significantly more concerned about competition over jobs than were whites:

Q. Do you think that the immigrants coming into this country today mostly take jobs away from American citizens, or do they mostly take jobs Americans don’t want?

Blacks were more supportive of social services for “illegal immigrants” than whites, although a bare majority did agree that immigrants should be ineligible:

Q. Should illegal immigrants who are in the U.S. be eligible for social services provided by state and local governments?

And they were strongly in favor of public education for immigrant children:

Q. Should the children of illegal immigrants who are in the U.S. be permitted to attend public schools?

Blacks opposed a constitutional amendment barring citizenship to children of illegal immigrants by a 60% majority, compared to 47% of whites:

Q. Should we amend the Constitution to bar citizenship to children of illegal immigrants?

Responses to Gallup’s annual Minority Rights and Relations survey11 indicate that black public opinion is gradually becoming more negative with respect to the effect of immigration on the country as a whole. Over the past seven years African American opinion has shifted 15 percent in the direction of support for decreasing immigration levels.

Q. In your view, should immigration be kept at its present level, increased or decreased?

And an eight point shift in the direction of immigration being “a bad thing for the country.”

Q. On the whole, do you think immigration is a good thing or a bad thing for the country today?

They are also becoming more fearful on a personal level. In 2007, eleven percent more blacks felt immigrants were hurting their job opportunities than in  2001.

Q. Are immigrants making job opportunities for you and your family better, worse, or not having much effect?

Over the same time span there was a 13% increase in the percentage of blacks who thought immigrants were having a negative effect on the economy  overall.

Q.  Are immigrants making the economy in general better, worse, no effect?

Recommendations

In spite of a declining readership since its heyday in the 1960s, the African American press is an important vehicle for communicating with a segment of the African American public—a segment which, according to the National Newspaper Publisher’s Association, is well-educated and civically engaged. Immigrant rights activists should develop and execute a proactive strategy to influence readers of the black press and use access to the press as a springboard for increasing their exposure on popular black websites and radio shows.

1. Generate and submit op-eds from respected African American thinkers and leaders that respond to the African American public’s fears and promote the shared heritage/common struggle frame.

Advocacy around issues affecting the African American community is a central mission of the black press. Advocates can take advantage of the willingness of these newspapers to publish thoughtful opinion pieces on the immigration issue—the more, the better. New studies that explain the actual economic impact of immigrants on the employment opportunities of African Americans should be summarized and clearly presented in op-ed form. Op-ed authors should include local black public officials like Mayor Michael Coleman of Columbus, Ohio who can explain why his city welcomes   new immigrants. Advocates should pitch story ideas to columnists who are already syndicated and who adopt a common heritage/common struggle frame (e.g., Bill Fletcher, Jr. and Earl Ofari Hutchinson).

2. Look for and pitch stories that show concretely how unity between immigrants and African Americans can lift all boats.

Our scan suggests that reporters for black newspapers are receptive to positive stories about real life cooperation between blacks and immigrants. Advocates should seek out and pitch story ideas that emphasize cooperation. The labor movement is good place to look, and African American labor leaders who are actively promoting  cooperation would be good sources of information. Workplace struggles in which blacks and Latinos band together for a common purpose make the common struggle frame come to life and undercut fears of competition over jobs. Other areas where blacks and immigrants come together and fight for common goals, e.g., racial profiling and police abuse, environmental racism, health and education inequities, should be mined for story ideas and pitched to reporters.

3. Use the African American press as a springboard for access to black websites and radio and TV shows.

A critical mass of coverage and commentary in the black press will enhance advocates’ access to more far-reaching forms of communication with the African American public. The Tom Joyner Morning Show, for example, has an estimated eight million listeners in any given week in about 120 markets where the show is syndicated.14 Joyner has a wide range of guests on his four-hour show, from entertainers to scholars, and would very likely be amenable to discussion of bridging the black-immigrant divide. Tavis Smiley’s show on PBS is another obvious target.


Notes

1. Published on TomPaine.common sense, February 20,  2007

2. Published on TomPaine.common sense, February 20, 2007

3. That is the estimate of the major trade association of African American newspaper publishers. Subscriptions to African American newspapers, however, have been declining for quite some time. Amsterdam News subscriptions, for example, fell from 18,700 in 2004 to 13,175 in 2006. Annual Report on American Journalism, “The State of the News Media 2007″. All  the newspapers we scanned have websites, but it was beyond the scope of this study to look at online readership figures.

4.  Ibid.

5.  Daniel B. Wood, “Rising black-Latino Clash on Jobs,” The Christian Science Monitor, May 25, 2006.

6.  Alberta Phillips, “For blacks, immigration debate means a fight over value, values,” Austin American- Statesman, May 25, 2007.

7.  Phillips also says blacks”have legitimate concerns that should be debated, not dodged or dismissed as racist.”

8. Transcript, Lou Dobbs Tonights; Bush Attempts to Rescue Immigration Package; Aired June 12, 2007

9.  Unpublished Memorandum from Lake Research Partners, July 25, 2007.

10.  “No Consensus on Immigration Problem or Proposed Fixes: America’s Immigration Quandary,” Pew Research Center for the People & the Press/Pew Hispanic Center (March 30, 2006), based on a nationwide sample of 2,000 adults 18 years of age or older conducted from February 8-March 7, 2006.

11.  Based on nationwide sample of 2,300 adults, including over-samplings of non-Hispanic blacks.

12.  In 2007 the responses of non-Hispanic whites were 35% present level, 12% increased, and 48% decreased; the difference between 46% and 48% is statistically insignificant.

13.  White responses to this question were not significantly different from black responses. In 2007 59% of whites responded “good”; 35% responded  “bad.”

14.  Felicia Lee, “Building a Conversation, One Radio Show at a Time,” New York Times, February 13, 2007. Joyner also presides over BlackAmericaWeb.com which he launched in 2001. The website is described as “a broad-based effort to become a timely and credible source for news and information covering all aspects of daily life, featuring a wide array of viewpoints and perspectives.”

Immigration Coverage in Spanish Language Print Media

 Prepared for The Opportunity Agenda by Elena Shore, Editor/Latino Media Monitor, New America Media

MAJOR FINDINGS

  • Hispanic media played a leadership role in mobilizing Latinos and advocating for their communities.
  • Hispanic press coverage focused on human stories.
  • The Hispanic press linked anti-immigrant messages to racism.
  • The Hispanic press failed to respond in a clear, unified manner to the attacks on immigrants from conservative media.

SEARCH METHODOLOGY

Over the course of 15 months, beginning May 2006 through July 2007, I have monitored Hispanic print media for articles on immigration—both the stories that the mainstream media is not covering and unique ethnic media perspectives on larger stories. This monitoring consists of reading articles on the websites of an estimated 10 daily publications each day, 10 weekly newspapers each week, and another 10 publications through mail or email subscriptions. These stories are translated and summarized on the New America Media website.

In writing this report, I made a list of 175 stories that we monitored, translated, summarized or posted on immigration since May 2006. These came from 30 print media outlets: 20 Spanish-language, seven bilingual and three English-language publications. A list and brief description of the media outlets monitored is attached as Appendix  I.

CLASSIFICATION OF ARTICLES

The sample broke down as follows:

The articles were then sorted into 15 topical categories:

TOPIC SUMMARIES

A.  Hispanic Media as Civic Leaders

  1. Community Activism
  2. Civic Participation
  3. Political Criticism
  4. Know Your Rights

B.  Tracking the Anti-Immigrant Movement

  1. Tracking Anti-Immigrant Bills
  2. Raids, Detentions and Deportations
  3. A Look at Anti-Reform Latinos
  4. The Racism Connection
  5. Anti-Immigrant Messages in Media
  6. The Spanish-English Debate

C.  Tracking the Immigrant Rights Movement

  1. Criticism of the Immigration Bill
  2. Moral Argument/Role of Religion
  3. Border Fence
  4. Covering Protests

D.  Human Stories

A.  Hispanic Media as Civic Leaders

1.  Community Activism

The Spanish-language press has a long tradition of community involvement that goes beyond its editorial coverage. Hispanic media have historically played a leadership role  in its community, engaging in social activism and advocating on behalf of the rights of immigrants and Latinos. In the last year, the Spanish-language press was at the forefront of the immigration reform and immigrant rights movement.

Although this report focuses on Hispanic print media, the role of Hispanic radio and TV—which reach a larger audience than their print counterparts—cannot be underestimated.

  • Hispanic media were key in mobilizing millions of people in the immigration marches in cities across the country. Spanish-language radio and newspapers called on immigrants and Latinos to take to the streets, wearing white T-shirts and waving American flags, to protest the Sensenbrenner bill in 2006 and to call for fair, comprehensive immigration reform and an end to the raids in 2007.
  • Univision Radio’s syndicated morning DJ Eddie “El Piolín” Sotelo led a caravan to Washington, D.C., in June 2007, carrying one million signed letters from U.S. citizens calling for immigration reform.
  • Spanish-language newspaper publisher ImpreMedia and broadcaster Univision partnered with the National Council of La Raza (NCLR) and the National Association of Latino Elected and Appointed Officials (NALEO) in January in a citizenship campaign entitled “Ya es hora: Ciudadanía” (Citizenship: The time is now). The campaign began its second phase in July, urging Latinos to vote in the 2008 elections.
  • Following the defeat of federal immigration reform, Spanish-language newspapers have helped their communities navigate an increasingly anti- immigrant climate.
  • The bilingual Georgia newspaper Atlanta Latino published a July 4, 2007 pocket size guide to clearly explain Senate Bills 529 and 38, in order to prevent rumors and misinformation about the two new state laws that crack down on undocumented immigrants.
  • The weekly Alabama newspaper Latino News started a community service campaign to give immigrants a more positive image in Alabama, from collecting trash along the river to visiting a senior citizens’ home.
  • Spanish community weekly newspaper La Voz del Pueblo in Lilburn, Ga., organized a series of neighborhood meetings to educate the community and quell panic.

2.  Civic Participation

  • In addition to citizenship and voter registration drives, the Spanish-language press encouraged political activism and civic participation through editorials and features on voting, citizenship, boycotts, immigration reform provisions, sanctuary cities, anti- immigrant ordinances and the first presidential debate to take place on Spanish-language television.
  • A May 3, 2006 editorial in the Los Angeles newspaper La Opinión reminds its readers of the motto from the national immigration marches: “Hoy marchamos, mañana votamos!” (Today we march, tomorrow we vote.) “The marches were good, but nothing supplants the power of the vote,” editors write. “Only then are immigrants truly integrated and able to affect change in the most direct way possible.”
  • An August 2006 commentary in the Milwaukee newspaper El Conquistador calls on Latinos who participated in the marches to change strategies, and focus on financially supporting and electing a candidate who supports a pathway for citizenship for millions of immigrants. The commentary calls for donations to the campaign of Democratic candidate Bryan Kennedy to replace Republican U.S. Rep. F. James Sensenbrenner.
  • A Nov. 6, 2006 report from the Dallas newspaper Al Día notes that immigrants across the country have a lot at stake in the Nov. 7 elections. “Latino voters have the same concerns as the rest of Americans: better education, health care,  and better opportunities for their families and communities,” Arturo Vargas, NALEO executive director, told Al Día, “Nevertheless, Latinos want their voices heard in this intense debate over immigration.”
  • A November 2006 feature in San Diego’s Enlace newspaper interviews young Latinos who are voting for the first time because of immigration reform. “My mother cannot voice her opinion, but I can do it for her,” Sonia Salazar told Enlace. “And maybe I can help other families, too,” she added, reflecting the theme of Spanish-language ads that encourage those who can vote to do so for their families.
  • A July 2007 editorial in Milkwaukee’s El Conquistador calls on immigrants to  use their remaining weapon—their economic power—to advocate for immigration reform by directing their purchases toward businesses that support immigration reform.
  • An editorial in the July 9, 2007 edition of Atlanta Latino states that immigrants should understand the U.S. political system: Instead of marching, it says, what works in this country is voting, contributing to political campaigns, calling and writing representatives, and making it clear to anti-immigrant broadcasters that immigrants will boycott their products if they don’t stop promoting racist language.

3.  Political Criticism

Through editorials and news reports, the Spanish-language press criticized politicians and organizations that did not support immigrant rights and immigration reform, including Republicans and Democrats, Gov. Arnold Schwarzenegger and President Bush, among others.

  • A January 25, 2007 editorial in La Opinión notes that while President Bush was speaking to the country about the importance of immigration reform, among other topics, Immigration and Customs Enforcement (ICE) agents detained some 700 people in various raids in Southern California.
  • A June 29, 2007 editorial in the Dallas Spanish-language El Diario La Estrella blames the failure of the immigration reform bill on “the stubbornness of a Republican majority.” “The undocumented will continue in the shadows… until those anti-immigrant legislators are replaced by others with a more humanist stance,” the editorial states.
  • A June 29, 2007 editorial in La Opinión blames “nativist” Republicans and “the ignorant populism of radical radio commentators.” But they also point out that some Democrats voted against reform, including several who switched their votes in the last two days. La Opinión also points a finger at the AFL-CIO, saying  that, “in rejecting the guest worker program, the AFL-CIO neglected to give the benefit of the doubt to a project that could have helped millions of exploited workers.”

4.  Know Your Rights

Spanish-language newspapers informed their readers about their legal rights in accessing services and under new local ordinances that crackdown on undocumented immigrants,  as well as what to do in the case of immigration raids.

  • A September 7, 2006 article in Chicago’s Spanish-language La Raza newspaper provides information about a new pamphlet to aid immigrants in accessing state services.
  • A series of articles in Enlace in October 2006 clearly explains the provisions of the new rental law passed in Escondido. According to one article, “Latino leaders say their biggest worry is not the ordinance itself, but the lack of information about it, especially in Spanish,” which led to fear and  misinformation.
  • An April 2007 report from the Washington, D.C., Spanish newspaper El Pregonero tells readers what to do in the case of a raid: if you are arrested; if you are undocumented; if the police come to your house; if immigration agents come to your work; and if you are stopped in the street.
  • A June 27, 2007 article from Fresno’s bilingual newspaper Vida en el Valle provides information about a legal advice hotline for Mexican  immigrants.
  • A July 30, 2007 article in La Opinión tells readers how to locate relatives who have been detained by ICE.

B.  Tracking the Anti-Immigrant Movement

1.  Tracking Anti-Immigrant Bills

Some 26 articles in the Spanish-language press focused on the growing number of anti- immigrant bills proposed in cities and states across the country. Most of these document the broader effects of these bills on all Latinos. Many point to the human effect of these ordinances, interviewing immigrants whose lives they affect, and showing that all Latinos—not just immigrants or undocumented immigrants—are impacted. Several articles also point out the economic impact as immigrants flee areas that have enacted such laws, such as Colorado and Farmers Branch, Tex.

  • An October 19, 2006 article in La Opinión reports that Escondido was the first city in California to pass a measure prohibiting renting homes to  undocumented immigrants. According to one woman who spoke on condition of anonymity, all Latinos will be affected by this ordinance: even if they are legal, they may have a relative who is undocumented and that would be sufficient to be kicked out of their apartment, she said.
  • A May 14, 2007 article in Al Día interviewed a man who was leaving Farmers Branch, Tex. after seven years, and held a garage sale hours after the measure passed in preparation for his family’s move. “The hostility against Hispanics in Farmers Branch became more apparent with the ordinance, but it’s been that way for a long time,” he told Al Día. “Even if they don’t enforce the law, the racism and scorn against Hispanics can only increase,” he said.
  • A June 28, 2007 article in Georgia’s Spanish-language newspaper Mundo Hispánico reports that the new laws in Georgia will lead to greater racial profiling, increased fear among crime victims to seek help, and a negative impact on the state’s economy as immigrants leave the state.

2.  Raids, Detentions and Deportations

Eighteen articles from the Spanish-language press focused on immigration raids, detentions, or deportations. Several of these articles show the broader impact of raids on families, children, and the economy.

  • A December 20, 2006 article from the San Antonio Spanish-language newspaper Rumbo, titled “The Raid that Changed Cactus, Texas,” reports on a town that lost 10 percent of its population due to immigration raids, and is still reeling from the loss. The article describes the case of one pregnant woman who hid in her home  for three days before coming out when she started having contractions. Volunteers at a local church brought her to safety. Her husband was one of the 295 persons arrested by ICE at the local Swift and Co. meatpacking plant. A spokesperson for the Church of St. Peter and Paul of Dumas told Rumbo Saturday that no representatives from Child Protective Services had shown up to look after the children of those deported.

Several articles document the fact that many of those who have been detained have no criminal record:

  • A January 30, 2007 article in Al Día reports that a state program meant to stem drug and human trafficking is being used to deport immigrants after traffic stops. Of some 47 men, women and children held in a federal detention center in Dallas, 33 were victims of racial profiling after being pulled over by police for alleged traffic infractions according to the Mexican Consulate General.

The majority of articles about the detention of immigrants focuses on the poor, prison- like conditions of detention centers:

  • A December 2006 article from Rumbo, titled “Bitter Christmas for Undocumented Children,” reports on minors who have to spend Christmas in a detention center in Nixon, Tex. Many of these young people came to the United States to escape violence and poverty, find a job, and often reunite with their families, Rumbo reports. But they often get depressed around the holidays because they believe  they have failed.
  • A February 13, 2007 article in La Opinión reports that more than 200 children of undocumented immigrants are living in jail-like conditions as their parents await deportation proceedings. Facilities like the T. Don Hutto Detention Center look like prisons, La Opinión reports, with high, windowless walls and razor-wire fencing. Children wear prison jumpsuits while guards stand watch. The federal government hired the Corrections Corporation of America to run the facilities in April 2006.
  • A March 22, 2007 article in Atlanta Latino reports that immigrant detainees at the Stewart Detention Center staged a hunger strike to protest mistreatment and inadequate diet. One detainee who suffers from Parkinson’s Disease, diabetes, and HIV/AIDS told Atlanta Latino that it routinely takes two to four days to receive medical attention. Another man reported that no staff would help him when he had schizophrenic episodes.

3.  A Look at Anti-Reform Latinos

Three articles look at the anti-undocumented immigration movement through the eyes of Latinos who oppose immigration reform.

  • A feature article by Dennis Romero in the February/March 2006 issue of Los Angeles magazine Tu Cuidad examines the untold stories of Latinos who support  a crackdown on illegal immigration.
  • A May 2006 news report in Vida en el Valle interviews Latinos who are part of the anti-undocumented immigration group You Don’t Speak for  Me.
  • A March 5, 2007 article in El Diario/La Prensa reports on The People’s Alliance for Latino Advancement, a Latino group in Kansas that met with the Kansas Minutemen Civil Defense Corp. to discuss strategies to combat illegal immigration in the United States. Bob Hernandez, director of the Hispanic group, said Mexico should not be excused because it keeps salaries low and only serves the rich. “We want the U.S. to stop pandering to Mexico and for Mexico to take care of its people,” he said.

4.  The Racism Connection

A recurring theme throughout a number of articles was the racism, xenophobia and bigotry behind anti-immigrant ordinances. This was reflected in reports on racial profiling, fears among whites of a growing Latino community, and numerous interviews with residents who called measures that crack down on undocumented immigrants racist.

In addition to these, eleven articles from the Spanish-language press made an explicit connection between anti-immigrant groups and racists.

  • A July 2006 commentary in San Diego’s bilingual newspaper La Prensa San Diego is entitled “The Most Racist City in America – Hazleton,  PA.”
  • An April 2, 2007 article in La Opinión reports that, according to the Alabama- based Southern Poverty Law Center, existing guest worker programs resemble “modern-day slavery.” Workers accrue debts to recruiters before they come to the country, do not earn promised wages, live in deficient housing and receive threats of deportation if they complain, according to the report.
  • A May 11, 2007 editorial in El Diario La Estrella argues that the Farmers Branch, Tex. measure banning landlords from renting apartments to undocumented immigrants has done nothing but stir up anti-immigrant sentiments and xenophobia.
  • In an exclusive report for El Diario/Prensa on July 27, 2007, Cristina Loboguerrero reports that the Ku Klux Klan and other white supremacist groups are gathering in a public meeting with anti-immigrant groups in Morristown, N.J. to support the mayor’s ordinance that would train the police to act as immigration agents.

5.  Anti-Immigrant Messages in Media

Only five articles show the role of the Spanish-language press as a watchdog of anti- immigrant messages in mainstream media, from Lou Dobbs to local radio shows. Several of these were written after the failure of immigration reform in the Senate.

  • A March 15, 2007 editorial in El Diario/La Prensa protests as racist local radio show hosts the Jersey Guys, who called on their listeners to turn over suspected undocumented immigrants to authorities, in a campaign they called “Operation Rat-a-Rat/La Cuca-Gotcha.” “This type of public call for vigilantism is especially troubling in the context of the increasing hate-crime violence directed at  Hispanics in New Jersey over the past two years,” editors write. El Diario/La Prensa reports having documented more than a dozen cases in which someone  was attacked because they were Hispanic. “The Jersey Guys are not calling for  this violence,” editors add. “But to dehumanize someone is the first step  towards condoning violence against them.”
  • An editorial in the May 3, 2007 edition of El Diario/La Prensa criticized CNN for posting a link on Lou Dobbs’ page on its website that directed visitors to an anti- immigrant group in Hazleton, P.A. “If CNN, a division of Time Warner, one of   the largest corporations in the world, wants to advocate measures that drive poor, undocumented families out of their homes, that’s the network’s editorial prerogative,” the editorial argues. “But helping to fundraise for these efforts steps over a line traditionally observed by news organizations. Shame on you, CNN. It  is bad practice and bad politics.” After receiving criticism by the National   Institute for Latino Policy, CNN agreed to take down the link.
  • A June 29, 2007 article by Pilar Marrero in La Opinión reports that, in the end, the opinion of the majority of Americans didn’t matter. Other messages took on greater importance, she writes: the anti-immigrant rhetoric of a handful of Republicans and “the mistreatment of immigrants, day after day, on English- language radio programs, in the afternoons with Lou Dobbs on CNN and even in ‘moderate’ media.”

6.  The Spanish-English Debate

Four articles took on the debate over assimilation and bilingualism, responding to comments made by Newt Gingrich, Arnold Schwarzenegger and others, and defending the use of Spanish and challenge notions of assimilation.

  • A comment by former Speaker of the House Newt Gingrich, in which he compared Spanish-speakers to those who live in a “ghetto,” prompted a sharp outcry in the Spanish- language press.
  • An April 6, 2007 commentary by Sergio Alférez in La Opinión, entitled “The Idiomatic Ghetto,” argues that knowledge of Spanish or any other language saves us from a greater, spiritual “ghetto.” “The person who can watch and understand the (English-language) news on Channel 7, but prefers that of (Spanish-language) Channels 34 or 52, has access to an amplitude of opinions and internal enrichment that is infinitely superior to that of someone who can only understand one language.” The “ghetto,” he adds, is where U.S. Attorney General Alberto Gonzales lives, who, despite his clearly mestizo features, cannot communicate in Spanish with his peers in the Hispanic community.
  • One week after Gingrich’s comments, Univision anchor Jorge Ramos wrote in his April 2007 syndicated column that the movement to make English the official language of the United States is “ridiculous.” “The United States is the only country I know where people are convinced that speaking only one language is better than speaking two or three.”

Calif. Governor Arnold Schwarzenegger’s comment at the National Association of Hispanic Journalists’ convention that Latinos should turn off their Spanish-language televisions and learn English also provoked strong reactions in the state’s Hispanic  press.

  • A June 2007 editorial in La Opinión writes that the governor used the false argument that Latino immigrants don’t want to learn English. In fact, the editorial notes, there aren’t enough adult English classes to meet immigrants’ demand for them. The editorial also defended the importance of Spanish-language media: “The governor doesn’t know the United States’ long history with media that inform and help numerous immigrant groups in their language, groups that have gone on to enrich this nation.”
  • One article takes these arguments a step further, examining the meaning of assimilation and challenging the notion that Latinos don’t assimilate.
  • Hiram Soto of Enlace writes in July 2007 that anti-immigrant forces used a common argument: the perception that Latinos are too different to assimilate, do not learn English, and are unraveling the fabric of the identity of a nation that  was, ironically, created by immigrants. “Latinos are assimilating, but in their own way, keeping much of their identity,” he writes. “Tamales at Christmas. Turkey and menudo at Thanksgiving. English at work and Spanish at  home.”

C.  Tracking the Immigrant Rights Movement

1.  Perspectives on the Immigration Bill

Several articles presented critiques of the Senate’s immigration bill, reflecting the divisions among immigrant rights groups that came out on opposite sides of the bill.

  • An editorial in the May 18, 2007 edition of El Diario/La Prensa argues that the Senate’s immigration bill does not make progress toward reform, but merely replaces one set of problems with another.
  • However, despite their criticism of some if its provisions, the majority of articles in the Hispanic press supported passage of the bill, arguing that many of its flaws could have been addressed and improved in the legislation  process.
  • Syndicated columnist and Univision anchor Maria Elena Salinas wrote an open letter to the U.S. Senate in June 2007, calling for senators to move forward with immigration reform and advising them on how to navigate the debate without being “blinded by irrational anti-immigrant forces.”
  • A June 8, 2007 editorial in La Opinión, entitled “Painful Failure in Congress,” notes that the immigration bill had many flaws, but the attraction of a path to legalization was an important reason to keep the bill alive. “It’s a sad day for millions of families who hoped to stop hiding, to be able to earn a decent salary,  to live without the fear of deportation and to be able to enter and leave the country. In short, to live a normal life,” the editorial concludes. “This is a painful failure because it doesn’t help anything, other than continuing with an unjust system that exploits the undocumented.”
  • A June 11, 2007 editorial in El Diario/La Prensa argues that by winning this skirmish (and seemingly killing the immigration proposal), the Republicans have won a Pyrrhic victory by which they risk alienating a whole generation of Latinos—much like with Proposition 187 in California—and invigorating citizenship and voter registration efforts.

2.  Moral Argument/Role of Religion

Two articles touched on a moral argument for immigration reform, calling deportations inhumane and reporting on marchers carrying signs that said, “No human being is illegal.” Six other articles explored the role of religious organizations in advocating for immigrant rights, from Catholic churches to Latino evangelical leaders that spoke out against deportations and offered sanctuary to immigrants including Elvira Arellano in Chicago.

3.  Border Fence

Two other articles took aim at the border fence proposal, using cultural, environmental, pragmatic and economic arguments, and refuting the link between immigrants and terrorists.

  • An October 2006 article in Rumbo reports that the proposed border wall would divide three Native American nations that live there, and thus have devastating cultural and environmental effects on the area.
  • Univision anchor Jorge Ramos calls the border wall a “700-mile mistake” in his Oct. 4, 2006 syndicated column. Ramos uses three arguments: pragmatism, economics, and countering the terrorism/national security claim. It is a “supreme naivety” to think that a 700-mile wall would prevent a hungry young person from reaching the United States, he writes. The illegal immigration problem is economic; he writes: as long as there is unemployment in Mexico and jobs in the United States, they will come. “The American government is confronting the subject of illegal immigration as if it were a war, and it isn’t. Mexico is not at war with the United States; the immigrants who cross to the north are not al Qaeda.”

4.  Covering Protests

Of the 51 articles tracking the immigrant rights movement, 37 covered the national immigration protests.

  • On May 1, 2006, La Opinión posted as its front page a short statement: “We, the workers in the Hispanic media are immigrants. We are the children, grandchildren or great-grandchildren of immigrants. Our brothers and sisters are immigrants. To us, an America without immigrants is unimaginable: an empty page.” The statement appeared printed on a large white page, in Spanish and English. The same statement also ran in La Opinion’s sister newspaper, La Raza in  Chicago.

D.  Human Stories

The vast majority of articles from the Spanish-language press portrayed the human side of immigration, including interviews with people whose lives have been affected by immigration policy and anti-immigrant sentiments.

In addition to these, sixteen articles focused specifically on these human stories behind the raids, deportations, and immigration policies. Many of these centered on the experience of women, children, students, and families that were separated due to deportation.

  • A May 17, 2006 article from El Diario/La Prensa reports on a group of Latina mothers whose children have been deported.
  • In the November 2006 article “Love Unites Them, La Migra Separates Them,” San Jose Spanish-language newspaper El Observador reports on couples who have fallen in love and decided to marry, only to have one of the partners deported.
  • A series of three articles from December 2006 in El Diario/La Prensa reports on the story of a young girl who was abused by coyotes and went missing for months.
  • An April 2007 article from La Prensa San Diego tells the story of 16-year-old Leslie Muñoz whose parents were deported to Mexico. Now she takes care of her younger siblings while she balances bill paying, tax season, and mortgages with her honors classes.
  • A May 28, 2007 article in Al Día reports that young undocumented college graduates can’t get jobs because of their immigration status. One young woman graduated last year from the University of North Texas with a 3.8 GPA and received 10 job offers for bilingual teaching positions. She could not accept any  of them because she is undocumented. Students like Janet would have a chance to become legal residents under the proposed Dream Act, Al Día  reports.

ANALYSIS

Immigration coverage in the Spanish-language press reflected the unique needs of its audiences. The mainstream media frame of the “immigrant striver,” for example, was largely absent from Spanish-language articles—not because they were any less aware of these stories, but because they did not need to convince their own audiences of a positive image of the hardworking immigrant.

Spanish-language coverage of immigration issues responded to the unique needs of Latinos and immigrants, from informing them of their legal rights under new anti- immigrant bills to mobilizing people to march in immigration  rallies.

1. Hispanic media played a leadership role in mobilizing Latinos and advocating for their communities.

The Spanish-language press was at the forefront of the immigration reform and   immigrant rights movement, mobilizing millions of people to take to the streets in  national immigration marches, urging immigrants to become citizens and register to vote, advocating on behalf of immigrants and informing people of their legal  rights.

2.  Hispanic press coverage focused on the human stories.

One of the ways Spanish-language print media framed the immigration debate was by showing the human side of immigration. Articles on raids, deportations, and immigration policy often included interviews with immigrants—both legal and undocumented—  whose lives have been affected by them. Several feature articles focused entirely on these human stories. Interestingly, many of these centered on the experience of women, children, students and families.

3. The Hispanic press made a connection between anti-immigrant messages and racism.

Another recurring theme throughout a number of articles was the racism behind anti- immigrant ordinances. Some articles made an explicit link between anti-immigrant groups and racists. Many included interviews with residents who called the measures racist, or reported on incidents of racial profiling and other forms of discrimination surrounding immigration laws.

4. The Hispanic press failed to respond in a clear, unified manner to the attacks on immigrants from conservative media.

Despite the fact that they linked the anti-immigrant movement to racism, articles in Spanish-language newspapers did not present a clear, unified response to what they deemed racist messages.

“We Must Respond to the Lies” – An editorial in the July 27, 2007 edition of La Opinión presents a critical self-analysis of Spanish-language press coverage of immigration. “The defeat of the comprehensive and humane changes to immigration laws was the triumph of  a deafening slander that never met much resistance,” editors write. “The marches were impressive; the collection of signatures demonstrated that getting out the vote is crucial  for the future. However, there was no response to the hysterical lies promoted by conservative hosts on talk radio. The repeated lies—from comparing the law to an amnesty, to blaming undocumented immigrants for all the ills of society—were not challenged at the same level, and they convinced thousands to pressure their senators to reject reform. The lesson is that we must respond to these talk shows, unite in an effort to confront them concretely and not allow this to happen again.”

Hispanic media presented largely reactive coverage of immigration policy, showing how people were affected by the raids and deportations. They did not frame the debate in cultural terms, as did opponents of immigration reform.

Speaking at the National Council of La Raza’s 2007 conference in Miami, NCLR President and CEO Janet Murguía said, “We thought we were having a debate on immigration policy. But it was really a debate about who decides what it means to be an American.” While Latinos have been trying hard to be civil and fair, she said, “some of our opponents have taken a different tack,” using hatred and bigotry. “Take this statement, quoted in the Washington Post: ‘Man, I didn’t realize how many Mexicans there were here. If we don’t get control over this, pretty soon all of America will be outnumbered.’ That doesn’t sound like a policy debate to me. That sounds like fear, ignorance, bigotry, and hate.”

The Hispanic press did not, for the most part, reframe the debate as an inter-ethnic issue or focus on the ways immigration policies affect all ethnic groups.

Spanish-language coverage made the immigration issue broader than just about the undocumented—showing how it would affect all Latinos—but largely failed to widen the lens to include the struggles of other ethnicities, including the black civil rights  movement.

There are, however, several notable exceptions to this:

  • A series on black-brown tensions in Los Angeles by Pilar Marrero in the April 16- 18, 2006 editions of La Opinión compared the struggles of blacks and  Latinos.
  • Spanish-language coverage of the national immigration rallies included the diversity of marchers, including African Americans, Asians and other non- Latinos.
  • “Time for Another March on Washington” – An op-ed in the May 10, 2006 edition of El Diario/La Prensa calls on immigrants to lead a march in Washington for dignity, in the same spirit as the 1963 march led Martin Luther King, Jr. “Latinos, Chinese, Poles, Indians, African Americans, we are workers and we are brothers,” writes Machuca. “We are fighting together against  discrimination.”

Only a handful of articles addressed the economic contributions of immigrants, countering arguments made by anti-immigrant groups that immigrants take the jobs of Americans or cost the state money in education, health and social  services.

One of the few articles to address the economics of immigration was a May 6, 2007 article in La Prensa San Diego that reported that undocumented graduates could fill the shoes of retiring baby boomers.

The Hispanic press did not clearly convey the importance of immigration reform to the broader American public. This is, in part, because articles were directed at an audience that already supported immigration reform and, because most were in Spanish, were not accessible to the English-speaking public.

“Accepting Blame for Immigration Reform Failure” – A July 25, 2007 article in La Opinión reports on the mistakes made by groups that supported comprehensive immigration reform. According to Nilda Pedroza, spokesperson for Florida Republican Senator Mel Martínez, “We haven’t done a good job explaining to the rest of the country why immigration reform is important for them too.”

Recommendations for Advocates Working with the Hispanic Press

1.  Reframe the debate.

Advocates must work with media, advocacy groups and strategists to develop a clear, unified message to respond to the attacks on immigrants from conservative media. In the immigration debate, advocates of reform must not only respond but must reframe the debate.

2.  Present a unified front.

Advocates must work with media to develop a central message. One of the reasons many Democratic Senators voted against immigration reform in 2007 was the perception that Latino organizations were not united in their support for comprehensive immigration reform.

3.  Integrate and participate.

Advocates must work with media to continue to support voter mobilization efforts and Latino participation in American civic, social and economic life.

4.  Widen the lens.

To pass immigration reform, its supporters must win over the larger American public. Advocates must work with media to reframe the debate as inter-ethnic, showing the rest of the country that immigration reform is not just about Latinos, but affects everyone.

5.  Make the economic argument.

The future of the U.S. economy depends on immigrants, and this economic argument has been largely absent from the national immigration debate. Advocates must work with media to show that immigration reform is not only a question of justice; it is also a question of economics. Its repercussions extend to all sectors of our country and our economy. Hispanic pollster Sergio Bendixen has been a key advocate of this  economic argument, predicting that migrants will become the most important “commodity” of the 21st Century.


APPENDIX I

Al Día (Dallas) – Spanish-language daily sister paper of the Dallas Morning News Atlanta Latino (Norcross, Ga.) – Bilingual weekly Georgia  newspaper

Diario La Estrella (Fort Worth) – Spanish-language weekly sister paper of Star-Telegram Eastern Group Publications (Los Angeles) – Bilingual weekly independent  chain

EFE (nationally syndicated) – Spanish-language news service based in  Spain

El Conquistador (Milwaukee) – Spanish-language weekly community  newspaper

El Diario/La Prensa (New York) – Spanish-language daily newspaper (ImpreMedia)  El Mensajero (San Francisco) –Spanish-language weekly newspaper (ImpreMedia)   El Nuevo Herald (Miami) – Spanish-language daily sister paper of The Miami Herald El Observador (San Jose) – Bilingual weekly independent  newspaper

El Pregonero (Washington, D.C.) – Spanish-language weekly community newspaper El Sentinel (Orlando) – Spanish-language weekly sister paper of Florida Sun Sentinel El Tecolote (San Francisco) – Bilingual biweekly community  newspaper

El Tiempo Latino (Arlington, Va.) –The Washington Post’s Spanish-language weekly Enlace (San Diego) – Bilingual weekly sister paper of San Diego Union-Tribune Hispanic Business (Santa Barbara) – English-language national monthly magazine Hispanic Link (Washington, D.C.) – English-language national  newsweekly

Hoy (New York, Chicago, Los Angeles) – Spanish-language daily (Tribune,ImpreMedia) La Opinión (Los Angeles) – Spanish-language daily newspaper  (ImpreMedia)

La Prensa (Riverside) – Spanish-language weekly newspaper (The Press-Enterprise Co.) La Prensa (South Florida) – Spanish-language weekly newspaper  (ImpreMedia)

La Prensa San Diego (San Diego) – Bilingual weekly community newspaper La Raza (Chicago) – Spanish-language weekly newspaper  (ImpreMedia)

La Voz del Pueblo (Lilburn, Ga.) – Spanish-language weekly community newspaper Latino News (Gadsden, Ala.) – Spanish-language weekly community newspaper  Rumbo (San Antonio) – Spanish-language Texas newspaper chain (Meximerica Media) Tu Ciudad (Los Angeles) – English-language magazine

Univision Online (nationally syndicated) – Columns printed in Spanish-language papers Vida en el Valle (Fresno) – Bilingual weekly sister paper of the Fresno  Bee

Washington Hispanic (Washington, D.C.) – Spanish-language weekly  newspaper

 

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