Build Your Own Message
value // problem // solution // action
Our unique approach. For your use.
Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: A Communications Toolkit, which provides guidance for building your own messages using our signature Value Problem, Solution, Action (VPSA) structure.
Our interactive VPSA message building tool will guide you through the process. Ready? Get started below.