Power of Pop: Media Analysis of Immigrant Representation in Popular TV Shows

Introduction

In the weeks following the 2016 presidential election, and the almost immediate threats posed to the civil liberties of immigrant and Muslim communities, the long-running sketch show Saturday Night Live emerged as one of the most vocal and widely viewed critics of the new administration. Melissa McCarthy’s now infamous characterization of White House Press Secretary Sean Spicer is just one example of the critical role humor and satire have come to play in challenging abuses of power and also in providing much needed relief and hope in the new Trump era.

Popular culture—which can be defined as “those elements of culture capable of sustaining and perpetuating themselves based on endorsements and participation by large groups of people”1—has long been recognized as a space of creative expression that has given way to lasting social and cultural change. Popular culture has the power to shape our understanding of complex issues and our attitudes toward people we perceive to be different.

However, when depictions in popular entertainment persistently reflect biases, stereotypes, and inaccuracies about people and communities, they help sow division and drive audiences toward unhelpful and inaccurate perceptions. Such negative outcomes have been widely documented in existing research, which has shown how patterns of stereotypical depictions of black men and boys, and communities of color in general can negatively affect people’s attitudes toward these groups.2 As popular entertainment continues to shape the cultural and political landscape, and is increasingly recognized as an important predictor of political decision making, identifying harmful trends and understanding how to counter them through better informed storytelling, media literacy, and advocacy will be of critical importance.

In an effort to better understand the role popular entertainment is playing in shaping attitudes toward immigrants and immigration, this report examines narratives concerning immigrants, immigration, and border communities within a medium with the largest reach and one of the highest levels of audience engagement—broadcast, cable, and streaming television. According to the latest data published by Nielsen, television remains the most widely consumed medium among American adults.3 Eighty-six percent of adults (aged 18+) watch television an average of 5 days a week. This figure increases to 92 percent for individuals 50 and older.4 These statistics do not include the millions of Americans who now access television content through streaming services such as Netflix, Hulu, and Amazon Prime. As of 2015, Netflix alone had an estimated 60 million subscribers. In addition to attracting large audiences, television programs have been shown to play a central role in shaping dominant narratives and social norms, particularly attitudes toward people of color, immigrants, formerly incarcerated people, and other traditionally marginalized communities.

This study sets out to answer several key questions: What are the dominant narratives concerning immigration, immigrants, immigrant communities, and related topics as presented in popular television programs; what common storylines or themes emerge; what types of characters or spokespeople are generally represented; and how are these overarching narratives, themes, and characters discussed by engaged audiences on social media?

The report begins with an overview of the frequency and quality of immigrant character representation, dominant narratives, and themes that tend to be associated with immigrants and immigration and concludes with recommendations for audience engagement.

Acknowledgments

The Opportunity Agenda wishes to thank and acknowledge the many people who contributed their time, energy, and expertise to the research and writing of this report. The media content analysis was designed and conducted by Austen Lazarus and Lucy Odigie-Turley. The report was written by Lucy Odigie-Turley, and the recommendations were drafted with the support of Julie Fisher-Rowe, Betsy Richards, and Janelle Heller-Treibitz. Accompanying illustrations were created by founder and president of Graphic Advocacy Project, Hallie Jay Pope, and the report was designed and formatted by Lorissa Shepstone of Being Wicked. This research was supervised and edited by Juhu Thukral.

We also want to express our great appreciation to Margo Harris, who edited and proofread the report, and Ross Mudrick for providing publication and editing assistance.

Finally, this research would not have been possible without the generous support of our funders: Unbound Philanthropy, The Ford Foundation, The Ford Freedom Fund, Oak Foundation, The Nathan Cummings Foundation, Libra Foundation, JPB Foundation, The Open Society Foundation, and W.K Kellogg Foundation.

About The Opportunity Agenda

The Opportunity Agenda was founded in 2006 with the mission of building the national will to expand opportunity in America. Focused on moving hearts, minds, and policy over time, the organization works with social justice groups, leaders, and movements to advance solutions that expand opportunity for everyone. Through active partnerships, The Opportunity Agenda synthesizes and translates research on barriers to opportunity and corresponding solutions, uses communications and media to understand and influence public opinion, and identifies and advocates for policies that improve people’s lives. To learn more about The Opportunity Agenda, go to our website at www.opportunityagenda.org.


1 PopJustice, Nathan B. Cumming Foundation, 2016, p. 11. Retrieved April 17, 2017.

2 The Opportunity Agenda, ”Media Portrayal of Black Men and Boys,” 2013. Retrieved April 20, 2017.

3 Nielsen, “The Nielsen Total Audience Report Q1 2016,” 2016. Retrieved January 15, 2017.

4 Ibid.

Quick Tips for Talking Immigration Issues

The immigration experience, one of moving from a familiar home to an uncertain future, is based on hope and opportunity. While recent attacks on immigrants and the concept are dispiriting, to say the least, they can’t defeat that hope and opportunity. Those values have pushed us forward as a nation built, in part, on the experience of newcomers who have made their way here to share their unique perspectives, skills, and cultures. As a result, we are a country that values the contributions and participation of people from diverse backgrounds. We have to continue to connect to those core values, and protect them against those seeking to exclude and divide. Here are five quick tips for talking about immigration in the face of these attacks so that we can tell a story that is forward-looking, full of hope, and that celebrates opportunity for all.

  1. Lead with values. “This is about the kind of country we want to be, how we treat people, what it really means to be American.” We need to push these conversations beyond specific executive orders or legislation and ensure that they’re centered on our core beliefs and our value system. Persuadable audiences can hear arguments for policy reform much more clearly when we link it to these all-important values.
  2. Talk common sense. Recent executive orders and proposed legislation reflect backward thinking and won’t serve us into the future. Instead, we need a commonsense approach that takes into account our values, our economic needs, and our future. Point out that vitriol, political division, and a desire to exclude people shouldn’t have any place in our approach to immigration policy.
  3. It’s about all of us. Standing up for what’s right is about more than immigrants’ rights, or workers, or Latinos. Rejecting bad policies is the right thing to do for everyone.
  4. Tell an affirmative story. There are a lot of misguided communications, skewed arguments and outright lies in current discourse. But too much focus on correcting wrong information can just reinforce it in audiences’ minds. So resist the temptation to bust all the myths out there, and just tell people what is true.
  5. Emphasize contribution and participation. We have to reject policies that would make contribution and participation very difficult for some people. We all thrive when we all participate, gearing up our economic engine and moving us all forward together.

Talking About the Muslim Ban

On Monday, June 26, the U.S. Supreme Court allowed portions of President Trump’s Muslim ban to go into effect, continued to prohibit other portions from going forward, and agreed to fully consider the constitutionality of the ban this fall.

The High Court has not ruled on the constitutionality of the ban, but has let parts of it go forward while it considers the ban’s legality.  It’s important to call out why the ban’s religious discrimination is not only unlawful but bad for our nation. We hope the following quick tips, based on communications research, experience, and input from partners around the country, helps with this task as we all move forward.

Building a Message – Value, Problem, Solution, Action

Values

Communications research shows that audiences are more receptive to new arguments when they are framed by shared values. For the Muslim ban, there are three sets of recurring values that we want to keep at the center of the conversation:

1) Our Core National Values

Remind people of the kind of country we want to be, drawing on our best ideals. For some audiences, describing times in our history when  we have done the right thing is inspiring.

Values: Opportunity, freedom, justice, our founding legal documents.

We see tonight what I believe is a clear violation of the Constitution, and so clearly tonight we have to commit ourselves to the longer fight. Clearly tonight, we have to commit ourselves to the cause of our country. Clearly tonight, we have to be determined to show this world what America is all about.”

– Senator Cory Booker

Trump’s actions are hurting Netflix employees around the world, and are so un-American it pains us all…It is time to link arms together to protect American values of freedom and opportunity.”

– Netflix CEO Reed Hastings

A nation founded with the promise of religious freedom. This nation wants to ban Muslim immigrants? ‪#NoBanNoWall

– Franchesca Ramsey, Youtuber

2) Our Moral Responsibility

Remind audiences of our responsibilities to our fellow humans and how we must rise above fear and xenophobia to find our “better angels” as Abraham Lincoln once said. We share responsibility for one another and for protecting and uplifting human rights.

Values: Empathy, compassion community.

America is better when we lead with freedom, not fear. We cannot allow fear to dictate our decisions. We must act with requisite caution, but also with compassion and moral clarity.

– National Immigration Forum

We need to protect all our brothers and sisters of all faiths, including Muslims, who have lost family, home and country.

– Bishop Joe S Vásquez, US Conference of Catholic Bishops

Even though Dory gets into America, she ends up separated from her family, but the other animals help Dory. Animals that don’t even need her. Animals that don’t have anything in common with her. They help her, even though they’re completely different colors. Because that’s what you do when you see someone in need – you help them.

– Ellen DeGeneres, using the plot from her film Finding Dory to comment on the border wall.

3) Our “Can-do” Spirit

Audiences are hungry for solutions in times like these. We have to remember to highlight what we want moving forward – and how we can get there – in addition to pointing out what we’re against. Sympathetic audiences need to be primed to feel proud of our country’s capacity to accommodate all kinds of people, and our history of providing opportunity for those seeking it. Those in our base need to hear forward-leaning messages about  working together to counter, demolish, and replace bad policies.

Values: Pragmatism, common sense, innovation, determination to do the right thing, our shared responsibility to fix flawed policies, solidarity

It doesn’t make sense to spend billions of dollars of taxpayer money on something that is really not necessary. This is a 15th century solution to a nonexistent problem. We need a 21st century, common-sense border policy that upholds the dignity of our border residents.

– Vicki Gaubeca, Director, ACLU New Mexico Regional Center for Border Rights, New Mexico.

I think this is a problem that will need diplomatic solutions, political solutions, military solutions, educational, social, and other solutions. So, this is a problem that is multi-faceted and therefore requires a multi-faceted solution. Muslims are an integral part of that solution.

-Dr. Khalid Qazi, Muslim Public Affairs Council of Western New York.

There is something more important and powerful than all three branches of government. It is you – the people.

– New York City Mayor Bill DeBlasio in support of protesters.

Problem

Frame problems as threats to our shared values. This is the place to pull out stories and statistics that are likely to resonate with the target audience. But choose facts carefully. We all have a lot of evidence to support our claims. However, facts do not tend to change minds if the facts are not couched in values.

We vehemently oppose any proposal or statements calling for a ban on refugees, as well as discrimination based on religion or nationality. As a nation founded in part by refugees and immigrants, these kind of discriminatory policies dishonor our history, beliefs and values.

– Welcoming America

[The Muslim ban is] a stunning violation of our deepest American values, the values of a nation of immigrants: fairness, equality, openness, generosity, courage… As an immigrant and the child of refugees, I join them, with deep feeling, in believing that the policies announced Friday tear at the very fabric of our society.

– Massachusetts Institute of Technology president L. Rafael Reif.

Solution

Pivot quickly to solutions. Positive solutions leave people with choices, ideas, and motivation. They are the hero of the story and rescue the values at stake. In the case of this Muslim ban, our existing laws and their enforcement, our resiliency, and our values will all point us in the right direction when it comes to solutions.

Restricting a religion… is as short-sighted as it is immoral. More intelligent would be to increase resources dedicated to regional refugee process centers so security checks occur in timely fashion.”

– National Immigration Forum

The United States is a nation governed by the rule of law and not the iron will of one man. President Trump now has learned that we are a democratic republic where the powers of government are not dictatorial. They are limited. The courts are the bulwark of our democracy that protects individual rights and guards against the overreaching of an administration that confuses its will for the American public’s.”

– American Civil Liberties Union

Action

Assign an action. What can this specific target audience do? Try to give them something concrete that they can picture themselves doing: making a phone call, sending an email. Steer clear of vague “learn more” messages, when possible. For people who have only recently become active due to the events of the past few months, it is particularly important to be explicit about action. Include specific steps and assurances that they can help make a difference by following through.

Additional Tips

Balance Individual Stories with System-Wide Solutions

Storytelling features, at its core, heroes and heroines who bring issues such as immigration to life, so stories about individual triumph and tragedy are an obvious component. However, without sufficient context, audiences can limit a story’s implication to the individual level, attributing successes and failures to personal responsibilities and actions that have little to do with the system-level change we are seeking in our immigration policies.

Telling Affirmative Stories

We’re all faced with misleading, inaccurate, and untruthful statements about our issues. And we certainly can’t allow misinformation to go unchallenged. But the best way to counter false information is to tell our affirmative story in ways that overcome the other side’s falsehoods. By contrast, we should avoid myth busting, or restating the false argument and then explaining why it’s wrong.

In fact, repeating misinformation, even to refute it, can cause audiences to remember it better, but not necessarily remember that it was wrong. This is particularly true when information is stated in the affirmative, as happens with the “Myth/Fact” format of disputing untruths, for example: “Myth: The flu vaccine can sometimes cause the flu. Fact: The flu vaccine does not cause the flu.” The better approach is to proactively put forward what is true. “The flu vaccine prevents the flu.” Or “This order assumes that refugees don’t already go through a comprehensive vetting system, but they do.” A better approach: “Refugees undergo months of vetting and interviews before they are considered for entry into the U.S. And perhaps as a result, rates of unlawful behavior among these groups is lower than among people who were born here. They are on average one of the most law-abiding groups of people you could hope for in your community.”

Messaging for Current Conversations

Recent executive orders pose grave threats to our communities and our values. As we organize to counter, undo, and prevent further damage, strategic messaging is more important than ever. We hope the following quick tips, based on communications research, experience, and input from partners around the country, helps with this task as we all move forward.

Building a Message – Value, Problem, Solution, Action

Values

Communications research shows that audiences are more receptive to new arguments when they are framed by shared values. For recent Executive Orders, there are three sets of recurring values that we want to keep at the center of the conversation:

1) Our Core National Values
Remind people of the kind of country we want to be, drawing on our best ideals. For some audiences, describing times in our history when we have done the right thing is inspiring. Values: Opportunity, freedom, justice, our founding legal documents.

We see tonight what I believe is a clear violation of the Constitution, and so clearly tonight we have to commit ourselves to the longer fight. Clearly tonight, we have to commit ourselves to the cause of our country. Clearly tonight, we have to be determined to show this world what America is all about.

– Senator Cory Booker

Trump’s actions are hurting Netflix employees around the world, and are so un- American it pains us all…It is time to link arms together to protect American values of freedom and opportunity.

– Netflix CEO Reed Hastings

A nation founded with the promise of religious freedom. This nation wants to ban Muslim immigrants? #NoBanNoWall

– Franchesca Ramsey, Youtuber

2) Our Moral Responsibility
Remind audiences of our responsibilities to our fellow humans and how we must rise above fear and xenophobia to find our “better angels” as Abraham Lincoln once said. We share responsibility for one another and for protecting and uplifting human rights. Values: Empathy, compassion community.

America is better when we lead with freedom, not fear. We cannot allow fear to dictate our decisions. We must act with requisite caution, but also with compassion and moral clarity.

– National Immigration Forum

We need to protect all our brothers and sisters of all faiths, including Muslims, who have lost family, home and country.

– Bishop Joe S Vásquez, US Conference of Catholic Bishops

Even though Dory gets into America, she ends up separated from her family, but the other animals help Dory. Animals that don’t even need her. Animals that don’t have anything in common with her. They help her, even though they’re completely different colors. Because that’s what you do when you see someone in need – you help them.

– Ellen DeGeneres, using the plot from her film Finding Dory to comment on the border wall.

3) Our “Can-do” Spirit
Audiences are hungry for solutions in times like these. We have to remember to highlight what we want moving forward – and how we can get there – in addition to pointing out what we’re against. Sympathetic audiences need to be primed to feel proud of our country’s capacity to accommodate all kinds of people, and our history of providing opportunity for those seeking it. Those in our base need to hear forward-leaning messages about working together to counter, demolish, and replace bad policies. Values: Pragmatism, common sense, innovation, determination to do the right thing, our shared responsibility to fix flawed policies, solidarity

It doesn’t make sense to spend billions of dollars of taxpayer money on something that is really not necessary. This is a 15th century solution to a nonexistent problem. We need a 21st century, common-sense border policy that upholds the dignity of our border residents.

– Vicki Gaubeca, Director, ACLU New Mexico Regional Center for Border Rights, New Mexico.

I think this is a problem that will need diplomatic solutions, political solutions, military solutions, educational, social, and other solutions. So, this is a problem that is multi- faceted and therefore requires a multi-faceted solution. Muslims are an integral part of that solution.

– Dr. Khalid Qazi, Muslim Public Affairs Council of Western New York.

There is something more important and powerful than all three branches of government. It is you – the people.

 – New York City Mayor Bill DeBlasio in support of protesters.

Problem

Frame problems as threats to our shared values. This is the place to pull out stories and statistics that are likely to resonate with the target audience. But choose facts carefully. We all have a lot of evidence to support our claims. However, facts do not tend to change minds if the facts are not couched in values.

We vehemently oppose any proposal or statements calling for a ban on refugees, as well as discrimination based on religion or nationality. As a nation founded in part by refugees and immigrants, these kind of discriminatory policies dishonor our history, beliefs and values.

– Welcoming America

[The Muslim order is] a stunning violation of our deepest American values, the values of a nation of immigrants: fairness, equality, openness, generosity, courage… As an immigrant and the child of refugees, I join them, with deep feeling, in believing that the policies announced Friday tear at the very fabric of our society.

– Massachusetts Institute of Technology president L. Rafael Reif.

Solution

Pivot quickly to solutions. Positive solutions leave people with choices, ideas, and motivation. They are the hero of the story and rescue the values at stake. In the case of these Executive Orders, our existing laws and their enforcement, our resiliency, and our values will all point us in the right direction when it comes to solutions.

Restricting a religion… is as short-sighted as it is immoral. More intelligent would be to increase resources dedicated to regional refugee process centers so security checks occur in timely fashion.

– National Immigration Forum

The United States is a nation governed by the rule of law and not the iron will of one man. President Trump now has learned that we are a democratic republic where the powers of government are not dictatorial. They are limited. The courts are the bulwark of our democracy that protects individual rights and guards against the overreaching of an administration that confuses its will for the American public’s.

– American Civil Liberties Union

Action

Assign an action. What can this specific target audience do? Try to give them something concrete that they can picture themselves doing: making a phone call, sending an email. Steer clear of vague “learn more” messages, when possible. For people who have only recently become active due to the events of the past few months, it is particularly important to be explicit about action. Include specific steps and assurances that they can help make a difference by following through.

Additional Tips

Balance Individual Stories with System-Wide Solutions

Storytelling features, at its core, heroes and heroines who bring issues such as immigration to life, so stories about individual triumph and tragedy are an obvious component. However, without sufficient context, audiences can limit a story’s implication to the individual level, attributing successes and failures to personal responsibilities and actions that have little to do with the system-level change we are seeking in our immigration policies.

Tell Affirmative Stories

We’re all faced with misleading, inaccurate, and untruthful statements about our issues. And we certainly can’t allow misinformation to go unchallenged. But the best way to counter false information is to tell our affirmative story in ways that overcome the other side’s falsehoods. By contrast, we should avoid myth busting, or restating the false argument and then explaining why it’s wrong.

In fact, repeating misinformation, even to refute it, can cause audiences to remember it better, but not necessarily remember that it was wrong. This is particularly true when information is stated in the affirmative, as happens with the “Myth/Fact” format of disputing untruths, for example: “Myth: The flu vaccine can sometimes cause the flu. Fact: The flu vaccine does not cause the flu.” The better approach is to proactively put forward what is true. “The flu vaccine prevents the flu.” Or “This order assumes that refugees don’t already go through a comprehensive vetting system, but they do.” A better approach: “Refugees undergo months of vetting and interviews before they are considered for entry into the U.S. And perhaps as a result, rates of unlawful behavior among these groups is lower than among people who were born here. They are on average one of the most law-abiding groups of people you could hope for in your community.”

Talking United States v. Texas Supreme Court Case on DAPA and expanded DACA+

#FightForFamilies

The Supreme Court will hear oral arguments on President Obama’s executive actions on the Deferred Action for Parents of Americans program (DAPA) and the expanded Deferred Action for Childhood Arrivals program (DACA+) on April 18. This case is of extreme importance to millions of immigrants and their families, to communities across the country, and to our national identity.

Here are a few tips on talking about the case and the oral argument:

  • Lead with values.
    • Family: At its core, DAPA is about keeping families together. Eighty-nine percent of those eligible for the program are parents of American citizens.
    • Justice: These programs are about justice for millions of workers, parents, students, and neighbors who just want to contribute to and participate in this country, like anyone else.
    • Our National Identity: This case is about who we are as a country―one who welcomes or one who excludes. We can’t allow the rhetoric of fear and hate win out over common sense and inclusion. The extremists who brought this case to the court are blocking real solutions that affect real people and families, and they’re doing it to make a political point.
  • Stress that DAPA and DACA+ are commonsense solutions and well within the law.
    • It is the president’s lawful right to take executive action to set priorities on immigration enforcement. President Obama is enforcing existing laws passed by Congress, using discretion granted to him by Congress. President Obama’s deferred action initiatives are practical, legal, and in line with actions taken by other presidents from both parties.
    • Every president since Eisenhower has taken executive action to shape immigration priorities over the last 50 years, including presidents Reagan and George H.W. Bush.
    • Most Americans would agree that a father or mother of a U.S. citizen or a young person who came to this country as a child are not priorities for deportation, which is what DAPA and expanded DACA establish.
  • This case is about all of us.
    • Ensuring full economic participation and contribution of millions of American families will create jobs and add billions to our tax coffers.
    • A ruling against DAPA and expanded DACA won’t just impact immigrant families―it will impact everyone. Our communities don’t want to experience the chaos of tearing families apart or making it harder for some folks to work and support a family. Inclusion and participation make our communities strong. Targeting parents of American citizens for deportation only weakens them.

Based on recommendations from the DAPA/DACA+ Communications Workgroup Messaging Guide.

Background on United States v. Texas

On November 20, 2014, President Obama issued a series of executive actions that clarified immigration priorities. These executive actions expanded the existing Deferred Action for Childhood Arrivals program (DACA) and initiated the Deferred Action for Parents of Americans program (DAPA). These initiatives allowed qualified individuals to come forward and request a grant of deferred action on deportation, de-prioritizing their deportations. These programs also granted recipients with temporary work authorization.

Shortly after Obama’s announcement of these executive actions, Texas and several other states challenged the actions. The judge in the Texas lawsuit, Judge Andrew S. Hanen, issued a preliminary injunction in favor of Texas and the other plaintiffs. Judge Hanen held that Texas had standing because DAPA and the expanded DACA would require Texas to issue more state driver’s licenses, and thus presented a sufficient legal injury on the state of Texas. The court also held that the federal government did not comply with the procedural requirements of the Administrative Procedure Act. Because of the preliminary injunction, millions of qualified immigrants are currently unable to seek relief under the expanded DACA and DAPA programs.

The United States government challenged the ruling and requested that the preliminary injunction be lifted pending its appeal to the U.S. Court of Appeals for the Fifth Circuit. However, the Fifth Circuit upheld Judge Hanen’s holding, and the programs are still inactive pursuant to the preliminary injunction.1

The Supreme Court is now reviewing the challenge to the President’s executive actions. The outcome of this case will impact millions of immigrants. This case will also likely impact the discourse around immigration and may be an opportunity for political candidates to further articulate their positions on immigration.


1. Texas v. United States, 787 F.3d. 733 (5th Cir. 2015).

Talking About Policing Issues: Border Communities

The U.S.-­‐Mexico border and the communities surrounding it represent many things: billions of dollars in trade, shared histories and cultures between the countries, and home to millions of people. But these communities are also a pawn in political discourse and misguided calls to “secure the border,” all while avoiding a meaningful dialogue on reforming immigration policies and policing practices. The resulting buildup in border enforcement and policing has a profound effect on the individuals and families in the region, including those living up to 100 miles away from the actual border, and beyond. While this buildup disproportionately affects communities on our southern border with Mexico, many of Border Patrol’s misguided policies and tactics also affect the quality life for communities across our northern border with Canada. In fact, roughly two-­‐thirds of the U.S. population lives within 100 miles of an international border.

This memo includes guidance for telling a story about policing in border communities that will bolster public opinion for positive policies that grow and sustain communities rather than policies that disrupt and divide them.

Current Public Opinion

Although policymakers most often connect border policy to conversations about immigration, it’s important to recognize that, for the millions of residents who call border communities home, holding U.S. Customs and Border Protection (CBP) accountable to policing best practices is also a matter of promoting public safety and community trust. With roughly 44,000 armed officers, including Border Patrol, CBP is our nation’s largest law enforcement agency.

Support for increased enforcement in border communities is based on how politicians and the media portray those communities. The story that generates people’s concerns and bolsters support for enforcement is one of a chaotic border with little order, dangerous people, and drug and gang activities. That is not, however, the border region that most people living there would recognize. In fact, we know that most border residents feel safe in their communities, and that those communities are, in fact, among the safest in the country. 1 2

Misperceptions of border communities—and connecting their issues only to the larger debate about immigration—serve to fuel a dominant narrative that we must “secure the border.” As a result, we see a lack of support for commonsense policies at the border as current public opinion reflects concerns about the state of the border and translates to support for increased enforcement and policing.

We need to change the underlying story about border communities and policing in order to influence public opinion and change policy. Immigration advocates and others talking about border policies must move away from “border security first” messaging. We have to replace this failed messaging with an emphasis on economic opportunity, public safety, human rights, and community trust. Doing so will build opportunity for both immigration policy reform and policing reforms in border communities that put an end to military-­‐style and discriminatory policing that offends American values of equality and justice. Below are three tips to consider when telling a new story.

 

1. Control the Context: Community vs. Chaos, People vs. Political Rhetoric

Telling stories about particular Border Patrol abuses and human rights violations is not sufficient to change the overarching story about the border region. As storytellers, it’s key to shape the entire narrative, centering it on stories about communities and people. That way, audiences have a picture in their heads of a community similar to their own, with similar concerns, challenges, and opportunities. It’s through this lens that they can better understand why excessive policing is a problem and why a militarized force is undesirable.

Sample Language

The border region is economically vibrant and culturally diverse. It’s home to millions of people, from San Diego to Brownsville, who want to be able to enjoy life in their communities the same as any of us. Families whose roots here go back centuries share the region with newcomers from around the country and around the world. It’s an economic cornerstone and international trade hub, and 1 in 24 jobs across the country depend on it. It is a region where responsible investment can be prosperous for the entire nation.

The border is more than a line. Millions of people live in border communities and many more know someone who does. Border communities have much to offer the nation economically and culturally, but these contributions have been stunted or overshadowed by an irresponsible buildup of border enforcement.

Focus on Goals, Values, and People

Research completed by a coalition of immigrant rights and border region groups in 2013 recommends relying on two main themes while telling this story: goals and people. Our goals should be to maintain the safety of our communities while upholding our values. And we should consistently insert people into the story to remind audiences that we are talking about communities, not barren desert or battle zones, as some of the rhetoric would suggest.

Goals: Values + Safety

We want immigration laws and law enforcement to uphold the American values of justice and fairness for all, while ensuring public safety. The current system is ineffective and it violates our values—it is unfair and inhumane.

People: Families, Workers, Children, Community Members

People sacrifice so much coming to America to make a better life, sometimes to escape desperate poverty and violence. Many are families with children. They work hard, pay taxes, and volunteer in their communities. They love America and want to contribute to our country.3

Border communities want safe, efficient, and effective border policies that respect the culture and community of the borderlands. When Border Patrol agents racially profile and detain community residents who are commuting to work and school at checkpoints located up to 100 miles away from the international border, their biased policing offends American values of equality and justice and hurts public safety by creating mistrust.

Additional Sample Language

Throughout the Southwest border region, there are urban and rural communities with deep roots and a long history of diversity, economic vibrancy, and cooperation. Border communities, like communities throughout the country, are entitled to human rights, due process, and policies that recognize their dignity, humanity, and the constitutional protections that this nation values.

Unfortunately, policymakers have far too often thrown border communities under the bus by pursuing policies that are ineffective and wasteful for security. These injustices, which go against equality, fairness, and law and order, are frustrating to Americans and completely avoidable. We can and should make commonsense policy changes to uphold human rights and due process in all of our communities.

We live in a democracy, and Americans strongly believe that we should all have a say in decisions that affect us. But when it comes to policies that affect border communities, policy makers often ignore community voices and needs. For example, over protests from the community, the border has grown increasingly more militarized as we dump money into drones, checkpoints, and guns. Instead, let’s look at policies that bolster trade and protect human rights at the border through investment in critical infrastructure projects and greater accountability for border agents.

2. Frame the Problem: A Threat to Values

Law enforcement abuses, excessive policing, and militaristic strategies on American soil are central issues in border communities, but they are only part of the problem. The core problem to focus on in telling a new story about border communities and policing is how these tactics threaten the values we hold dear as a country, including protecting due process and human rights, respecting the integrity of communities, and spending our resources wisely.

Rights Violations

Research shows that when talking about these issues, more people are persuaded by conversations that begin by examining what kind of country we want to live in and what kind of values we want to uphold, than by those starting with a focus on the rights of certain groups or individuals, or on specific rights violations—like illegal searches and seizures.

Community Disruption

Paint a picture of checkpoints and daily routines disrupted because of misguided enforcement. Show how racial profiling affects community members, and how law enforcement’s shameful treatment of U.S. citizens and immigrants in border communities does not reflect the kind of country we want to live in.

Sample Language: Op-­Ed Excerpt

Unchecked abuse and corruption within Customs and Border Protection (CBP) must be part of any discussion regarding the US southern border and the time has come to talk about reforming the agency. The Obama administration has the means to move us forward and should do so immediately.

Earlier this summer, the administration released a report calling for significant reforms to CBP to prevent widespread corruption and expand much-­‐needed oversight. CBP has come under increased scrutiny as a nationwide debate continues around law enforcement’s relationship to communities, especially communities of color.

For years, CBP has failed to hold its officers accountable when they use excessive force and kill unarmed civilians. The agency fails to document and report racial inequities in who its officers stop and search, and fails to detect and deter counterproductive racial profiling that undermines values of fairness and equality. These excesses infringe daily on the rights and dignity of border communities and their residents, who go about their daily lives up to 100 miles away from the physical border yet experience CBP permanent checkpoints and patrols in their neighborhoods. For example, a recent report based on more than 50 complaints in New Mexico and Texas discovered abuses such as racial profiling, unjustified searches and detentions, physical and verbal abuse, intimidation, and interfering with emergency medical treatment. Ninety percent of people reporting these abuses were U.S citizens and 81 percent were Latino.

These incidents are not isolated. An investigation by Politico Magazine found that “between 2005 and 2012, nearly one CBP officer was arrested for misconduct every single day;” that CBP rapidly recruited agents without proper vetting or supervision, making systemic misconduct highly likely; and that, by 2014, the number one criminal priority of the FBI’s McAllen, Texas office was investigating Border Patrol agents.

A review of over 800 complaints provided by CBP’s Office of Internal Affairs reveals that CBP failed to hold officers accountable in 97 percent of the cases in which Internal Affairs completed an investigation. Almost 80 percent of the total complaints are based on physical abuse or excessive force. The rest are based on abuses including misconduct, mistreatment, racial profiling, improper searches, inappropriate touching during strip searches, or sexual abuse. In May, the former Chief of Internal Affairs, James Tomsheck, came forth as a whistleblower, saying that he witnessed a “spike” of more than 35 sexual misconduct cases between 2012 and 2014 and an agency culture that ignored and swept away corruption. A lawsuit brought by mothers and children seeking asylum last summer alleged that CBP officers applied coercion to dissuade them from getting an attorney and asserting their legal rights, in violation of domestic and international law.

Unacceptable Tactics: Racial Profiling

Explain why profiling harms us all, not just people of color or immigrants. This includes harm to our national values of fairness and equal justice, harm to public safety, and harm to Americans who are wrongly detained, arrested, or injured by law enforcement.

  • To work for all of us, our justice system depends on equal treatment and investigations based on evidence, not stereotypes or bias.

Define the term racial profiling and fully explain that it is based on stereotypes and not evidence in an individual case. Explain why racial profiling is not an effective police tool and is a rights violation, and counter those who believe racial profiling may be acceptable if it somehow keeps communities safe.

  • Too often, law enforcement, including Border Patrol, use racial profiling, which is singling people out because of their race or accent, instead of based on evidence of wrongdoing. That’s against our national values, endangers our young people, and reduces public safety. Border Patrol—part of our nation’s largest police force—should stop claiming to play by different rules than those expected of local police and hold its agents accountable to end this ineffective, harmful practice.

Offer multiple real-­‐life examples. The idea of racial profiling is theoretical for some audiences. It’s important to provide multiple examples that include “unexpected” people of color—e.g., business people, faith leaders, honor students—who’ve been wrongly stopped.

Wrong Priorities: Misguided Spending

Current border policies and spending violate our values. We are a country that believes in community, fairness, and human rights. But misguided policies that allocate spending toward drones, weapons, and family detention facilities do not uphold these values.

Sample language

  • For decades, failed border enforcement policies have exacerbated migrant deaths, destabilized local economies, and debilitated protections to civil liberties.
  • Instead of pouring more money into unnecessary and excessive drones and police forces, we need investments in the ports-­‐of-­‐entry and infrastructure. Instead of giving Border Patrol free reign and tacitly accepting human rights violations, we need to hold agents accountable and charge them with protecting human rights.

3. Redirect: Talk Choices and Alternative Solutions

Remind audiences of the goals for any policing policy: what does any community want and need from law enforcement? Safety, respect, transparency, and accountability.

When people are detained or profiled, we want to make sure they are treated fairly and that law enforcement respects rights like due process, equality before the law, and access to courts and lawyers—bedrock American legal values.

Keep Solutions Front and Center

Audiences need ideas about what does work and they don’t respond well to attacks on bad policies alone. The public does not respond well if they believe a speaker is only suggesting that existing laws not be enforced and conversations without positive solutions can quickly turn to support for enforcement measures.

Instead, focus on and give context to everyday border residents—college students, mothers and fathers, or business owners—who feel the effects of biased and military-­‐ style policing by Border Patrol and are relatable to your audience. Americans understand that policing based on evidence versus bias is not only more effective, but also upholds our values of fairness and equality. Many communities nationwide also relate to concerns of military-­‐style policing that emphasize using force over prioritizing de-­escalation and protecting the paramount value of human life. When we contextualize Border Patrol abuses as offending our values and hurting everyday border residents, we help our audience broaden their lens and understand more fully who is affected by irresponsible policing practices.

Clearly State Who Should Do What

We need to assign responsibility when talking solutions, making sure we are clear about what we are asking of different entities.

Sample Language

  • The White House should direct the Department of Homeland Security (DHS) to prohibit the use of racial profiling. CBP should document racial and other inequities in who officers stop, question, and search and publicly share that data. It should also train its officers on Fourth Amendment protections against illegal searches and seizures, on prohibitions against racial profiling, and on implicit bias.
  • CBP should scale back military-­‐type tactics and equip its officers who interact with the public with body-­‐worn cameras paired with privacy protections. CBP should also reduce its zone of operations from 100 to 25 miles from the actual border, and determine in which areas an even shorter distance is reasonable.
  • DHS should establish an independent Border Oversight Task Force that includes border communities and has subpoena power over government officials so it can investigate and hold accountable abusive officers. It should also mandate greater oversight in order to end inhumane detention conditions; physical, sexual, or verbal abuse; and inadequate access to medical care. These are just the first steps of many that should be taken.

1. Border Network for Human Rights, Polling Report

2. USA Today, On Border Violence

3. Southern Border Communities Center; CAMBIO, Updated Narrative Messages

5 Tips for Talking About Border Communities

When drafting responses to the President’s announcement today, please keep in mind the particular needs of border communities, whose voices are often ignored and rights trampled in attempts to “secure the border.” You can help your border allies by considering the following five tips. This advice was developed with input from the ACLU of New Mexico, Alliance San Diego, American Friends Service Committee US/Mexico Border Program, Border Network for Human Rights, Colibri Center for Human Rights, and the Southern Border Communities Coalition.

Core Message: President Obama’s announcement provides much-needed relief to millions of people and is a real victory for the country. However, there are still concerns. For one thing, today’s announcement continues and reinforces some misguided policies that affect communities in the border region. The border region is economically vibrant and culturally diverse. It’s home to millions of people, from San Diego to Brownsville, who want to be able to enjoy life in their communities the same as any of us.

1. Humanize the discussion. Consider terms like “border communities,” “border region,” and “borderlands.”

The border is more than a line, and referring simply to “the border” suggests we’re only talking about a fence and how to protect it.

  • Focus on the people, culture, and history of border communities and stress that those communities suffer when misguided policies cause human rights abuses and drain resources better spent on more productive uses.
  • Naming specific communities – San Diego, El Paso, Tucson – can help people visualize the communities affected by irresponsible border policies and can help to counter the people-less desert scenery sometimes conjured up by “border.”
  • Sample language: The border region is economically vibrant and culturally diverse – home to millions of people from San Diego to Brownsville. Families whose roots here go back centuries share the region with newcomers from around the country and around the world. It’s an economic cornerstone and international trade hub, and 1 in 24 jobs across the country depend on it.
  • Sample language: Millions of people live in the border region or many people know someone who does. Border communities have much to offer the nation economically and culturally, but these contributions have been stunted or overshadowed by an irresponsible build up of border enforcement

2. Stress that communities need to have a say in decisions that affect them.

Border communities’ voices have been drowned out or ignored in political debates around immigration. Underscore that any policy must be responsive to the expressed needs of border residents.

  • Sample language: We live in a democracy, and Americans strongly believe that we should all have a say in decisions that affect us. But when it comes to policies that affect the border region, policy makers often ignore community voices and needs. For example, over protests from the community, the border has grown increasingly more militarized as we dump money into drones, checkpoints, and guns. Instead, let’s look at policies that bolster trade at the border and invest in critical infrastructure projects.
  • Sample language: Border communities want safe, efficient, and effective border policies that respect the culture and community of the borderlands.

3. Talk about how current border policies and spending result in violations of our values.

We are a country that believes in community, fairness, and human rights. But misguided policies that allocate spending towards drones, weapons and family detention facilities do not uphold these values.

  • In describing the all-too-frequent tragedies that occur, balance those stories with specific policy solutions that will help to prevent them.
  • Stress that Border Patrol must be held accountable. We need policies that ensure oversight, training and equipment like body-worn cameras that will help ensure the protection of human rights.
  • Sample language: For decades, failed border enforcement policies have exacerbated migrant deaths, destabilized local economies, and debilitate protections to civil liberties.
  • Sample Language: Instead of pouring more money into unnecessary and excessive drones and police forces, we need investments in the ports-of-entry and infrastructure. Instead of giving border patrol free reign and tacitly accepting human rights violations, we need hold agents accountable and charge them with protecting human rights.

4. Repeating myths isn’t helpful, even when attempting to discredit them.

There have been many outrageous and false stories about the border in the media, many promoted by members of Congress and others in power. It’s important to promote truthful stories about border communities instead of providing further publicity to false reports about terrorists, drug cartels and the like.

5. Don’t rely on “border security” as an attempt to bridge partisan divides.

Suggesting that helping 11 million people should come at the expense of border communities in an attempt to garner more conservative support is not helpful to the movement, and actively harmful to the millions of people who live in border communities. We can advocate for a pathway to citizenship without reinforcing the myth that the border is not secure.

Opportunity Survey

The Opportunity Survey, our national research into public opinion and attitudes on inequality, delves into questions regarding immigration, experiences of discrimination, and opportunity. Findings include:

There is substantial support for legislation to address the status of undocumented immigrants living in the United States. A majority of Americans, 56 percent, support a path to citizenship for these individuals—and that grows sharply to 83 percent if they first pay a fine, pay back taxes, learn English, and pass background checks.

However, Americans divide between blaming inequality faced by undocumented immigrants on social conditions or on their own behavior—36 percent apiece, with the rest blaming some of both.

The most important predictors of support for a path to citizenship and of support for other policy items are:

  • thinking that social conditions, more than group members’ behaviors, are responsible for inequality faced by undocumented immigrants and Latinos alike
  • believing in “linked fate” in prosperity
  • seeing inequality as unacceptable
  • having had recent personal interactions with undocumented immigrants and Latinos
  • believing that government programs intended to address inequality actually work

There is a strong relationship between support for immigration measures and support for other social issues, with those who say they are likely to take action (or already are doing so) to support a path to citizenship being 36 to 49 points more willing than others to take action in support of fair treatment of minorities in the justice system (77 vs. 28 percent), encouraging equal opportunity (92 vs. 51 percent), and reducing poverty (92 vs. 56 percent).

  • In terms of allied groups, nonwhites and unmarried women in particular are more likely than the general population to be willing to take action (or to be already doing so) to support a path to citizenship, fair treatment of minorities in the justice system, reducing poverty, and encouraging equal opportunity overall.
  • The gap between nonwhites and the general population is especially large on two issues: supporting a pathway to citizenship (60 vs. 40 percent) and fair treatment of minorities in the justice system (69 percent of nonwhites are willing to act to support this vs. 48 percent overall).

Talking About Immigrants and the Criminal Justice System

Tips

  • Talk about the values that should guide our criminal justice system. We want to make sure that people receive equal treatment, that policies keep our communities safe, and that our laws follow common sense while also upholding our values.
  • Outline how current policies are failing us. Be specific in pointing out which policies need to change and who needs to change them. Vague criticisms of the “system” can make the problems with it seem insurmountable.
  • Avoid myth busting. Repeating untruths, even in order to refute them, only serves to bolster their staying power in audiences’ minds. Instead, focus on the truth.
  • Put forward an affirmative solution. Don’t just say what we shouldn’t be doing, give audiences ideas about what will prevent future tragedies.
  • Acknowledge the need for people to be held accountable when they have made mistakes. While many people are caught up unfairly in the criminal justice system, we need to acknowledge that there still has to be a fair and reasonable plan for those who have made mistakes, or even committed serious crimes, to move forward.

Sample Language

Value: We all make mistakes. But most Americans believe that people deserve a second chance, and that most mistakes shouldn’t be allowed to ruin our lives, and the lives of everyone around us.

Problem: But our criminal justice system does ruin the lives of many immigrants who come into contact it. Even if you’ve lived here for years, you can be deported if you’ve been accused of a low-level offense like shoplifting. Many immigrants in the system don’t get access to lawyers, and thousands are detained for indefinite amounts of time with no hearing. There’s no question that we all should be held accountable for our actions, but removal from the country or indefinite detention is a clear example of the punishment simply not fitting the crime.

Solution: We need to re-examine how our justice system treats everyone here, and align that with the values we hold dear. We need a fair system that makes sure we don’t punish people without a hearing or access to lawyers. Those rights are central to our values.

Action: We need to fix our flawed criminal justice system.

Talking about Immigrants Convicted of Serious Offenses

Value: Our policies should reflect our core values: equality, fairness, and accountability. Aligning our policies to those values is crucial if they are to survive and prosper.

Problem: But our criminal justice policies currently don’t reflect those values. Our laws treat immigrants who have been convicted of any crime very differently than others here, with an entirely different set of laws and a wholly different level of respect for rights. That distorts our notions of fairness and equal treatment. People certainly need to be held accountable for their actions, there’s no question about that. But having two sets of laws creates confusion, breeds unfairness, and isn’t in line with our values.

Solution: We need to re-examine our laws and how we treat immigrants in our justice system, and align them with the values we hold dear.

Action: We need to fix our flawed justice system.

Talking about the American Citizenship Clause of the 14th Amendment

Overview

  • Adopted in 1868 and part of the “Reconstruction Amendments,” section 1 of the 14th Amendment provides that “All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the State wherein they reside. No State shall make or enforce any law which shall abridge the privileges or immuni- ties of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws.”
  • Several debates—including discussions at the time of the clause’s writing and adoption, and the subsequent 1898 United States v. Wong Kim Ark Supreme Court case—have ended with the U.S. upholding citizenship rights of U.S.-born children of unlawfully present immigrants. The phrase “subject to the jurisdiction thereof” excludes U.S.-born children of diplomats of foreign countries and children of hostile invaders.

Public Opinion

  • In 2010, polling revealed that the public was split on ending or preserving citizenship based on birth in the U.S. for children of undocumented immigrants, but generally opposed to amending the Constitution to eliminate that practice.
  • Few Americans are familiar with the text or history of the 14th Amendment.

Ideas for Talking About the 14th Amendment: Key Values and Themes

  • This is about all of us and protecting our rights. We all value the guarantee that our U.S.-born children will unquestionably be citizens.
  • These proposals are unworkable and divisive. They would place huge burdens on American citizens and create a giant new bureaucracy.
  • The real solution is commonsense change to our immigration policies, something the vast majority of Americans support.
  • Note: The phrase “American citizenship clause” is likely more persuadable than the term “birthright citizenship,” which may put off some persuadable audiences because it could connote an immediate demand for rights by people who they perceive to be lawbreakers. Our recommendation is to describe the constitutional provision as the “American citizen- ship clause,” which “guarantees that kids who are born in America are American citizens” rather than repeating the phrase “birthright citizenship.”

Additional Principles

  • Lead with values. This is a debate about what our country stands for and what it means to be an American. Facts are important, but they should be communicated within a values frame. Here, the relevant values relate to our constitutional freedoms and protections and to the moral and practical instability that eroding them would cause.
  • Remind audiences that this is about all of us. Frame the debate in terms of the 14th Amendment’s importance to all of us and our nation as a whole, not just in terms of immi- grants specifically. We all value the guarantee that our U.S.-born children will unquestionably be citizens of the United States of America.
  • Use the pro-immigrant “Core Narrative” themes developed and used by leaders and groups around the country: a commonsense approach, upholding our nation’s values, and moving forward together. “Commonsense approach” appeals to Americans’ desire for pragmatic and effective approaches, and their recognition that rash anti-immigrant proposals are unrealistic. “Upholding our nation’s values” reconnects the immigration discussion to the kind of country we aspire to be. And “moving forward together” highlights the ways in which immigrants are already a part of us as a nation and add value to our economy and culture.
  • Understand the gender dynamics of this conversation. Immigrant women are often invisible in public discourse about immigration policy. Discussions of the 14th Amendment are inherently about women and their decisions, but do not center on women as whole people. In the same way that the term “anchor babies” is deeply problematic in its suggestion that the natural process of creating a family is being used as a legal scheme to gain citizenship, the erasure of women from the conversation is problematic as they become merely vessels in this scheme, and not fully-formed humans. To counter this problem, highlight how, and provide examples of, women are leaders and contributors in a range of contexts and environments: family, work, community, business. It’s important to populate the discourse with these stories while also taking on conversations about the 14th Amendment.
  • Remember that most Americans are unfamiliar with the content or history of the 14th Amendment. We should not assume specific knowledge about the amendment on the part of our audience, but can help shape their understanding of the provision and its importance.
  • Don’t waste time “myth busting,” which research shows tends to reinforce the idea you’re trying to combat. For example, don’t get mired in the debate over whether immigrants come here to have children—state the facts, then pivot and return to your affirmative point.

Sample Talking Points

“It’s a core constitutional protection that if my kids are born here, they are Americans. Destroy- ing that principle would be a dangerous mistake that would threaten freedom for all of us.”

“The 14th Amendment to the Constitution was and is crucial to making us one nation, indivisi- ble. It’s an important part of our history, and vital to our future.”

“We can’t undermine who we are as a country and as a people for short-term political purposes. Instead of tampering with our Constitution, let’s move forward with commonsense immigration reform that’s languishing in Congress.”

“In addition to being wrong for America, this is not a realistic proposal. If passed, it would visit unimaginable difficulty on all 300 million of us who are American citizens. Today, when your kids are born here, you know, and everyone knows, that they are American citizens. But what if when your child was born you had to go through an application process, prove to federal, state, and local bureaucracy that you are a citizen, be entered in a database that is subject to error and delay? It would be expensive, burdensome, slow, inaccurate, and totally unacceptable to the American people.”

“If these political operatives have their way, your birth certificate will no longer be proof that you are an American. And your kids will have to prove their grandparents’ citizenship and your citizenship just to prove their own citizenship, all through some new bureaucracy that will have to be set up. That’s not the kind of country we are, and it’s not what Americans want.”

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