State of the Union

President Joe Biden will also deliver his 2024 State of the Union address this evening. Each year at the invitation of the Speaker of the House of Representatives, the President of the United States goes before the full U.S. Congress to outline key issues impacting our democracy. Their remarks often signal the core issues Congress and the president’s party plan to focus on in the coming months. Use this hook to educate audiences on your priorities, whether or not they’re featured in the president’s remarks. Emphasize the importance of voice among the values you uplift on this day.


As you prepare for the holiday season, help your audiences get ready for effective and meaningful family conversations about racial justice and economic opportunity. Refer to values of equity, voice, and community.

U.S. Supreme Court ruled against Fred Korematsu

On this day in 1944, the U.S. Supreme Court ruled against Fred Korematsu, declaring the denial of civil liberties based on race and national origin was constitutional. Fred Korematsu was a U.S. citizen and the son of Japanese immigrants. He had refused to be interned with other Japanese-Americans during World War II. Use this anniversary to paint a vision of a nation where racism has no place. Discuss this anniversary by citing the values of equity, voice, and community.

Bill of Rights Day

President Franklin D. Roosevelt designated Dec. 15 as Bill of Rights Day to commemorate the first ten amendments becoming a part of the U.S. Constitution. A few years later, Roosevelt called for a Second Bill of Rights to expand economic opporunity and prosperity. In telling your story, we recommend leading with the values of equity and community.

International Human Rights Day

Today is International Human Rights Day, which honors the ratification of the Universal Declaration of Human Rights. In 2020, FineActs and hope-based comms partnered to create a collection of open source and evergreen artistic content that positively reframes human rights. This is an unbranded, open-source bank of content for the human rights movement. When discussing this hook, we recommend leading with the values of equity, safety, and economic opportunity.

Department of Homeland Security

On this day in 2002, the Department of Homeland Security was founded when President George Bush signed the Homeland Security Act into law, more than a year after the September 11th attacks. This bold government restructuring reframed immigration as a national security issue. Use this anniversary to discuss the legacy of DHS agencies like Immigration and Customs Enforcement and the Border Patrol. Cite the values of safety, economic opportunity, and community when discussing this anniversary.

Black Friday

The Friday after Thanksgiving is often dubbed “Black Friday” because consumer spending puts retailers’ revenues “in the black.” As a counter to big business, the day after has been declared “Small Business Saturday.” Use these hooks to share the Shop Your Values campaign run by the Main Street Alliance that supports small businesses that are actively advocating for economic and racial justice across the country. Also see Give Women Your Money: A Shoppable Spreadsheet for women-lead businesses and Color of Change’s Black Business Green Book.

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