Poor People’s Campaign

On this day in 1967, Rev. Dr. Martin Luther King Jr. told reporters in a press conference that the Southern Christian Leadership Conference would start an initiative that came to be called the Poor People’s Campaign. The campaign continues today. Discuss this anniversary by referring to the values of economic opportunity, equity, and voice.

Black Friday

The Friday after Thanksgiving is often dubbed “Black Friday” because consumer spending puts retailers’ revenues “in the black.” As a counter to big business, the day after has been declared “Small Business Saturday.” Use these hooks to share the Shop Your Values campaign run by the Main Street Alliance that supports small businesses that are actively advocating for economic and racial justice across the country. Also see Give Women Your Money: A Shoppable Spreadsheet for women-lead businesses and Color of Change’s Black Business Green Book.

Tamir Rice

On this day in 2014, police shot and killed 12-year-old Tamir Rice in Cleveland, Ohio for carrying a toy gun. He died the next day. Discuss the anniversary of his death by citing the values of safety and equity.

Ruby Bridges

On this day in 1960, six-year-old Ruby Bridges integrated her New Orleans elementary school. She was escorted by four federal marshals and was met by a white mob who screamed insults and slurs. The historic impacts of redlining mean that true school integration is still an issue in neighborhoods nationwide. In the context of ongoing educational inequity and attacks on critical race theory, use this anniversary to discuss the need for real school integration and an honest reckoning with our nation’s history. Cite the values of equity, economic opportunity, and community.

Desegregation of Buses in Alabama (Browder v. Gayle)

On Nov. 13, 1956, the U.S. Supreme Court struck down segregation on Montgomery buses (Browder v. Gayle) and ordered Alabama to desegregate all public buses. Less than a year before, activist Rosa Parks was arrested for violating bus segregation laws by refusing to give up her bus seat to a white man. Her action launched a boycott of the buses that lasted for months. Fred Gray filed a lawsuit challenging bus segregation in federal district court on behalf of four Black women who had faced discrimination. Use this anniversary to discuss the values of voice and equity.

The Opportunity Agenda
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