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As we celebrate The Opportunity Agenda’s 10th Anniversary, we are sharing the messaging and framing advice that our partners have found most useful over the years. Values-based messaging has helped social justice leaders tell their story in a compelling way that connects and draws in new audiences and stakeholders.

In this free webinar, we will explain the basics of values-based messaging, give examples of how it works, and have guest speakers discuss the impact it has made in their professional work. In addition to The Opportunity Agenda’s Senior Framing and Messaging Coordinator, Julie Fisher-Rowe, we are happy to welcome guest speakers Silky Shah, Co-Director of Detention Watch Network, and Jon Rodney, Communications Manager of California Immigrant Policy Center.