Messaging & Reports

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Messaging Memo

Five Tips for Language That Changes Hearts & Minds Momentum has grown for...

Criminal Justice Reform Phrase Guide

criminal justice

Research Report

INTRODUCTION Both research and our lived experience consistently show that the language we...

Shifting the Narrative

criminal justice cultural strategies death penalty economic justice gender justice gun reform human rights racial justice social justice

Messaging Memo

Tips for Advocates Seeking Guidance on How to Add to the Conversation From...

Talking About Justice and Equity Through Sports

criminal justice cultural strategies gender justice racial justice

Messaging Memo

Narrative Principles for Promoting Truth in Education & How to Tell the Story...

Talking About the Attacks on Critical Race Theory

criminal justice education human rights racial justice social justice

Messaging Memo

Narrative Principles for Discussing Supreme Court Cases As the Supreme Court prepares to...

Talking About the Supreme Court

criminal justice health equity inclusive democracy racial justice SCOTUS supreme court voting rights

Messaging Memo

As we process, discuss, and continue to respond to the January 6th attack...

Moving Forward: Three Ideas for Talking About the Moment

criminal justice economic justice gender justice health equity immigration LGBTQIA+ justice racial justice reproductive justice social justice

Research Report

ACKNOWLEDGEMENTS The Opportunity Agenda wishes to first acknowledge the decades of activism that...

Beyond Policing

criminal justice racial justice

Messaging Memo

Updated July 2020 As we strive to improve conversations about race, racism, and...

Ten Lessons for Talking About Race, Racism, and Racial Justice

criminal justice human rights racial justice social justice

Messaging Memo

As the COVID-19 pandemic sweeps America, the systemic injustices in our country are...

Talking About COVID-19: Value, Problem, Solution, Action

criminal justice economic justice gender justice human rights immigration inclusive democracy racial justice social justice

Messaging Memo

During these times of crisis and uncertainty, it is critical to pull together...

Justice Reform & Human Rights in a Time of Crisis: Releasing People from Detention

criminal justice immigration social justice

Research Report

INTRODUCTION In recent years, California has emerged as fertile ground for progressive criminal...

10 Key Facts About Perception of Fear, Safety & Criminal Justice in CA

criminal justice social justice

Based on the acclaimed Broadway play, the Netflix Television Event American Son tells the story of...

Raising American Son: A Discussion Guide

criminal justice human rights racial justice social justice

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Latest Insights

Download The holidays bring big gatherings with family and friends — including those...

Holiday Conversations Survival Guide

November 6, 2024 Today, we woke up to a demoralizing reality—Donald J. Trump...

Together, We Forge Forward. TOA Is Here for You. 

Download For democracy to work, every voice must be heard. This requires reshaping...

Shape Democracy in Your Community

The Opportunity Agenda (TOA) is pleased to announce the appointment of Elizabeth Johnsen...

TOA Announces Elizabeth Johnsen as Vice President of Program Strategy and Impact

The Opportunity Agenda (TOA) is pleased to welcome communications leader Kimberly Hall as...

TOA Names Kimberly Hall as Vice President, Health Equity Works

by Elizabeth Johnsen, Interim Vice President of Program Strategy and Impact, The Opportunity...

NIL 2024: Championing a Multiracial Democracy

by Sughey Ramirez, Director of Cultural Strategies and Networks, and Jade Wilenchik, Program...

Creative Change 2024 Goes Punk

by Charlie Sherman, Manager of Narrative Strategy, and Britney Vongdara, Research Coordinator, The Opportunity...

Five Tips for Talking About Immigrant Justice

by The Opportunity Agenda When’s the last time you got lost in a...

Fandom + Futurism: A Power of Pop Conversation with Porshèa & Tia

by The Opportunity Agenda Happy Labor History Month and AAPI Heritage Month!...

Asian Americans in the Labor Movement

by The Opportunity Agenda For many Americans, HBO’s “Watchmen” (2019) was the first...

Watchmen, White Supremacy, and the Power of Pop

by The Opportunity Agenda Though welcoming a baby comes with moments of uncertainty...

Five Tips for Talking About Black Maternal Health

by The Opportunity Agenda “Star Wars” stands as a monumental force in global...

Star Wars for Social Justice: 4 Messaging Hooks for May the 4th

by J. Rachel Reyes with Porshéa Patterson-Hurst, The Opportunity Agenda From Houston to...

Cowboy Carter is a Cultural Strategy

by Tia Smith, The Opportunity Agenda I love to play. When I was...

Why I Play Too Much and So Should You: Masking as Cultural Strategy

by The Opportunity Agenda How do we present a new view of our...

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

by Istou Diallo, Brian Erickson, J. Rachel Reyes, and Tia Smith, The Opportunity...

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

by The Opportunity Agenda When states go to extreme lengths to repress voters...

Q&A: Turning Texas Teal with TOP’s Brianna Brown

by Zeynep Kilik, The Opportunity Agenda From critical race theory (CRT) to LGBTQ...

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

We’re lucky to be located in the heart of New York City. From...

What We Watched at Tribeca

Exciting news: we have a new supporter in our stands!

Thank You Michael Jordan and Jordan Brand!

A note from Ellen Buchman, The Opportunity Agenda After almost four awe-inspiring years,...

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

We are thrilled to announce an exciting addition to Team TOA: Soha Ellaithy,...

Welcome, Soha Ellaithy!

by Britney Vongdara, The Opportunity Agenda In recent weeks, our social media timelines...

Immigrants are People First, Before They are Workers

by Adam Luna, The Opportunity Agenda Many communications strategies tend to focus on...

Our New Narrative Innovators Lab

by Ellen Buchman, The Opportunity Agenda The team at The Opportunity Agenda (e.g.,...

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

by Ellen Buchman, The Opportunity Agenda Organizers are marking the annual celebration of...

#EmbraceEquity Continues When We #EmbraceEachOther

Pregnancy – and giving birth – should be among the most meaningful and...

Birthing Justice: Raising the Standards for Maternal Health

by Zeynip Kilik, The Opportunity Agenda I am the dream and the hope...

The Trial of Justice Jackson: a Retrospective

We are pleased to introduce Sara Stuart, long-time TOA friend, supporter, and non-profit...

Meet TOA’s Board: Sara Stuart

by Ellen Buchman, The Opportunity Agenda Today, President Joseph Biden has made history...

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

by Ellen Buchman, The Opportunity Agenda The vision for a truly inclusive democracy,...

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

[caption id="attachment_760" align="alignright" width="300"] | Maritza Guzmán[/caption] This fall we welcomed two new...

Meet TOA’s Board: Maritza Guzmán

This fall we welcomed two new board members to The Opportunity Agenda. Today...

Meet TOA’s Board: Kat O’Brien

by Ellen Buchman, The Opportunity Agenda The journey toward the formidable aspiration of...

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

By Josephine Kalipeni, Family Values @ Work When my father’s chronic illness worsened...

Black Women Need Build Back Better

by Chrystian Rodriguez, The Opportunity Agenda When I was young, my grandparents, aunts,...

Reclaiming Power Through Horror

Today we explore the story behind long-time TOA Board Member Yasmin Cader, Deputy...

Meet TOA’s Board: Yasmin Cader

Today we explore the story behind Aduke Thelwell, seasoned strategic communications consultant and...

Meet TOA’s Board: Aduke Thelwell

by Abrielle De Veaux, The Opportunity Agenda As educators and students like me...

Critical Race Theory on TikTok, a Student Perspective

by Abrielle De Veaux, The Opportunity Agenda As a Black woman, I’ve always...

Talking About Black Women in Sports

by Ellen Buchman, The Opportunity Agenda The late Congressman John Lewis told us...

Supreme Court Decision Requires Good Trouble to Defend Voting Rights

Early in April, we launched Shifting the Narrative, an extensive report the delves...

Shifting the Narrative Livestream Recap

by Ellen Buchman, The Opportunity Agenda As the murder trial of Minneapolis police...

Derek Chauvin’s Trial Signals a Broader Shift for Criminal Justice

by Ellen Buchman, The Opportunity Agenda I’ve built my career bringing together coalitions...

This White Feminist Knows that “Race-Silent” Policies are Insufficient and Part of the Problem

by Elizabeth Johnsen, The Opportunity Agenda There is nothing new about poverty. What...

Painting a Vision of Economic Justice for All

by Christiaan Perez, The Opportunity Agenda 2020 has been a difficult year, but, amidst the...

Celebrate Liberation – Four Stories of Community Victory

by Sughey Ramirez, The Opportunity Agenda The voices of millions were heard at...

Don’t be a Hater this Holiday Season: 5 Power Moves

As we all prepare for what may be a turbulent post-election period of competing...

Messaging for Systemic Change After the Election

by Abrielle De Veaux, The Opportunity Agenda Our Voter Spotlight Series, inspired by @darkest.hue...

Messaging & Reports

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Criminal Justice Reform Phrase Guide

Shifting the Narrative

Talking About Justice and Equity Through Sports

Talking About the Attacks on Critical Race Theory

Talking About the Supreme Court

Moving Forward: Three Ideas for Talking About the Moment

Beyond Policing

Ten Lessons for Talking About Race, Racism, and Racial Justice

Talking About COVID-19: Value, Problem, Solution, Action

Justice Reform & Human Rights in a Time of Crisis: Releasing People from Detention

10 Key Facts About Perception of Fear, Safety & Criminal Justice in CA

Raising American Son: A Discussion Guide

Latest Insights

Holiday Conversations Survival Guide

Together, We Forge Forward. TOA Is Here for You.

Shape Democracy in Your Community

TOA Announces Elizabeth Johnsen as Vice President of Program Strategy and Impact

TOA Names Kimberly Hall as Vice President, Health Equity Works

NIL 2024: Championing a Multiracial Democracy

Creative Change 2024 Goes Punk

Five Tips for Talking About Immigrant Justice

Fandom + Futurism: A Power of Pop Conversation with Porshèa & Tia

Asian Americans in the Labor Movement

Watchmen, White Supremacy, and the Power of Pop

Five Tips for Talking About Black Maternal Health

Star Wars for Social Justice: 4 Messaging Hooks for May the 4th

Cowboy Carter is a Cultural Strategy

Why I Play Too Much and So Should You: Masking as Cultural Strategy

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

Q&A: Turning Texas Teal with TOP’s Brianna Brown

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

What We Watched at Tribeca

Thank You Michael Jordan and Jordan Brand!

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

Welcome, Soha Ellaithy!

Immigrants are People First, Before They are Workers

Our New Narrative Innovators Lab

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

#EmbraceEquity Continues When We #EmbraceEachOther

Birthing Justice: Raising the Standards for Maternal Health

The Trial of Justice Jackson: a Retrospective

Meet TOA’s Board: Sara Stuart

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

Meet TOA’s Board: Maritza Guzmán

Meet TOA’s Board: Kat O’Brien

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

Black Women Need Build Back Better

Reclaiming Power Through Horror

Meet TOA’s Board: Yasmin Cader

Meet TOA’s Board: Aduke Thelwell

Critical Race Theory on TikTok, a Student Perspective

Talking About Black Women in Sports

Supreme Court Decision Requires Good Trouble to Defend Voting Rights

Shifting the Narrative Livestream Recap

Derek Chauvin’s Trial Signals a Broader Shift for Criminal Justice

This White Feminist Knows that “Race-Silent” Policies are Insufficient and Part of the Problem

Painting a Vision of Economic Justice for All

Celebrate Liberation – Four Stories of Community Victory

Don’t be a Hater this Holiday Season: 5 Power Moves

Messaging for Systemic Change After the Election

#MyVoiceisMyVote Spotlight Series

YOUR VISION. YOUR FUTURE. YOUR LEGACY.

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Together, We Forge Forward. TOA Is Here for You. 