Messaging & Reports

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Messaging Memo

Working people should have the right to stick together and demand fair treatment...

Talking about the Importance of Unions and Economic Security

economic justice social justice

Research Report

Executive Summary In recent years, the power of popular entertainment to inspire large...

The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo

cultural strategies economic justice gender justice health equity media representation racial justice reproductive justice social justice

Messaging Memo

Headlines about the U.S.-Mexico border continue to fill our news feeds and screens...

Talking Border Issues Amidst the Government Shutdown

human rights immigration inclusive democracy racial justice social justice

Messaging Memo

The First Step Act, which recently passed the Senate with wide bipartisan support,...

Talking About Race and The First Step Act

human rights immigration inclusive democracy racial justice social justice

Messaging Memo

Introduction This memo offers advice for promoting significant, principled criminal justice reform after...

Talking About Criminal Justice Reform After The First Step Act

criminal justice human rights racial justice social justice

Messaging Memo

We need a new story about the U.S. economy; a story that recognizes...

Art that Tells a New Story About Economic Opportunity

cultural strategies economic justice

Messaging Memo

The Opportunity Agenda is devastated and angered by the vitriolic and violent...

Turning Our Sorrow and Outrage into Communications for Change

human rights social justice

Messaging Memo

In the run up to the 2018 midterm elections, a Media Matters study found...

Five Questions to ask when Crafting Messages about Refugees in the Current Climate

human rights immigration

Research Report

The Opportunity Agenda and the ACLU of California engaged in a collaborative initiative...

Californians & Criminal Justice Reform

criminal justice

Messaging Memo

Messaging Strategies: Amplify the call for stopping Kavanaugh and for preventing any Trump...

A Visual Flow Chart: How to Stop Kavanaugh and #SaveSCOTUS

gender justice human rights LGBTQIA+ justice racial justice reproductive justice SCOTUS

Messaging Memo

Why This Is a Supreme Court Nomination Like No Other, and What We...

Disrupting the Disrupter:

health equity racial justice reproductive justice social justice

Messaging Memo

Recommended Messaging on the Nomination of Brett Kavanaugh to the U.S. Supreme Court...

Messaging on the Nomination of Brett Kavanaugh to the U.S. Supreme Court

human rights social justice

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Latest Insights

Seasoned Executive and Nonprofit Leader to Guide the Organization’s Vision for Narrative Change...

The Opportunity Agenda Welcomes Traci Lester as New President

Download The holidays bring big gatherings with family and friends — including those...

Holiday Conversations Survival Guide

November 6, 2024 Today, we woke up to a demoralizing reality—Donald J. Trump...

Together, We Forge Forward. TOA Is Here for You. 

Download For democracy to work, every voice must be heard. This requires reshaping...

Shape Democracy in Your Community

The Opportunity Agenda (TOA) is pleased to announce the appointment of Elizabeth Johnsen...

TOA Announces Elizabeth Johnsen as Vice President of Program Strategy and Impact

The Opportunity Agenda (TOA) is pleased to welcome communications leader Kimberly Hall as...

TOA Names Kimberly Hall as Vice President, Health Equity Works

by Elizabeth Johnsen, Interim Vice President of Program Strategy and Impact, The Opportunity...

NIL 2024: Championing a Multiracial Democracy

by Sughey Ramirez, Director of Cultural Strategies and Networks, and Jade Wilenchik, Program...

Creative Change 2024 Goes Punk

by Charlie Sherman, Manager of Narrative Strategy, and Britney Vongdara, Research Coordinator, The Opportunity...

Five Tips for Talking About Immigrant Justice

by The Opportunity Agenda When’s the last time you got lost in a...

Fandom + Futurism: A Power of Pop Conversation with Porshèa & Tia

by The Opportunity Agenda Happy Labor History Month and AAPI Heritage Month!...

Asian Americans in the Labor Movement

by The Opportunity Agenda For many Americans, HBO’s “Watchmen” (2019) was the first...

Watchmen, White Supremacy, and the Power of Pop

by The Opportunity Agenda Though welcoming a baby comes with moments of uncertainty...

Five Tips for Talking About Black Maternal Health

by The Opportunity Agenda “Star Wars” stands as a monumental force in global...

Star Wars for Social Justice: 4 Messaging Hooks for May the 4th

by J. Rachel Reyes with Porshéa Patterson, The Opportunity Agenda From Houston to...

Cowboy Carter is a Cultural Strategy

by Tia Smith, The Opportunity Agenda I love to play. When I was...

Why I Play Too Much and So Should You: Masking as Cultural Strategy

by The Opportunity Agenda How do we present a new view of our...

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

by Istou Diallo, Brian Erickson, J. Rachel Reyes, and Tia Smith, The Opportunity...

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

by The Opportunity Agenda When states go to extreme lengths to repress voters...

Q&A: Turning Texas Teal with TOP’s Brianna Brown

by Zeynep Kilik, The Opportunity Agenda From critical race theory (CRT) to LGBTQ...

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

We’re lucky to be located in the heart of New York City. From...

What We Watched at Tribeca

Exciting news: we have a new supporter in our stands!

Thank You Michael Jordan and Jordan Brand!

A note from Ellen Buchman, The Opportunity Agenda After almost four awe-inspiring years,...

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

We are thrilled to announce an exciting addition to Team TOA: Soha Ellaithy,...

Welcome, Soha Ellaithy!

by Britney Vongdara, The Opportunity Agenda In recent weeks, our social media timelines...

Immigrants are People First, Before They are Workers

by Adam Luna, The Opportunity Agenda Many communications strategies tend to focus on...

Our New Narrative Innovators Lab

by Ellen Buchman, The Opportunity Agenda The team at The Opportunity Agenda (e.g.,...

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

by Ellen Buchman, The Opportunity Agenda Organizers are marking the annual celebration of...

#EmbraceEquity Continues When We #EmbraceEachOther

Pregnancy – and giving birth – should be among the most meaningful and...

Birthing Justice: Raising the Standards for Maternal Health

by Zeynip Kilik, The Opportunity Agenda I am the dream and the hope...

The Trial of Justice Jackson: a Retrospective

We are pleased to introduce Sara Stuart, long-time TOA friend, supporter, and non-profit...

Meet TOA’s Board: Sara Stuart

by Ellen Buchman, The Opportunity Agenda Today, President Joseph Biden has made history...

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

by Ellen Buchman, The Opportunity Agenda The vision for a truly inclusive democracy,...

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

[caption id="attachment_760" align="alignright" width="300"] | Maritza Guzmán[/caption] This fall we welcomed two new...

Meet TOA’s Board: Maritza Guzmán

This fall we welcomed two new board members to The Opportunity Agenda. Today...

Meet TOA’s Board: Kat O’Brien

by Ellen Buchman, The Opportunity Agenda The journey toward the formidable aspiration of...

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

By Josephine Kalipeni, Family Values @ Work When my father’s chronic illness worsened...

Black Women Need Build Back Better

by Chrystian Rodriguez, The Opportunity Agenda When I was young, my grandparents, aunts,...

Reclaiming Power Through Horror

Today we explore the story behind long-time TOA Board Member Yasmin Cader, Deputy...

Meet TOA’s Board: Yasmin Cader

Today we explore the story behind Aduke Thelwell, seasoned strategic communications consultant and...

Meet TOA’s Board: Aduke Thelwell

by Abrielle De Veaux, The Opportunity Agenda As educators and students like me...

Critical Race Theory on TikTok, a Student Perspective

by Abrielle De Veaux, The Opportunity Agenda As a Black woman, I’ve always...

Talking About Black Women in Sports

by Ellen Buchman, The Opportunity Agenda The late Congressman John Lewis told us...

Supreme Court Decision Requires Good Trouble to Defend Voting Rights

Early in April, we launched Shifting the Narrative, an extensive report the delves...

Shifting the Narrative Livestream Recap

by Ellen Buchman, The Opportunity Agenda As the murder trial of Minneapolis police...

Derek Chauvin’s Trial Signals a Broader Shift for Criminal Justice

by Ellen Buchman, The Opportunity Agenda I’ve built my career bringing together coalitions...

This White Feminist Knows that “Race-Silent” Policies are Insufficient and Part of the Problem

by Elizabeth Johnsen, The Opportunity Agenda There is nothing new about poverty. What...

Painting a Vision of Economic Justice for All

by Christiaan Perez, The Opportunity Agenda 2020 has been a difficult year, but, amidst the...

Celebrate Liberation – Four Stories of Community Victory

by Sughey Ramirez, The Opportunity Agenda The voices of millions were heard at...

Don’t be a Hater this Holiday Season: 5 Power Moves

As we all prepare for what may be a turbulent post-election period of competing...

Messaging for Systemic Change After the Election