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Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Messaging Memo

In 2011, the U.S. Justice Department sued then Maricopa County Sheriff Joe Arpaio...

Tips for Talking about the President’s Pardon of Ex-Sheriff Joe Arpaio

criminal justice gender justice human rights immigration racial justice social justice

Messaging Memo

Shouting racist and anti-Semitic slurs, white supremacists brought hatred and violence to...

Rejecting Bigotry, Demanding Action

human rights LGBTQIA+ justice racial justice social justice

Messaging Memo

Freedom, opportunity, respect, and dignity - just some of the core values that...

10 Facts About Public Attitudes Toward Economic Opportunity

economic justice human rights social justice

Messaging Memo

Introduction As we enter the half way point of Donald Trump’s first...

5 Key Facts: Online Discussion of Immigration in The Trump Era

immigration racial justice social justice

Messaging Memo

Last week, the city of Houston joined other Texas cities in a...

Speaking Out on SB4, Texas’ Harmful Racial Profiling Law

human rights racial justice

Messaging Memo

We all deserve to have our voices heard; our faces and experiences reflected...

Ten Tips for Putting Intersectionality into Practice

gender justice human rights intersectionality LGBTQIA+ justice racial justice social justice

Messaging Memo

Two recent studies have alleged that Ban the Box policies hurt young men...

Expanding Opportunity for Everyone

criminal justice economic justice

Messaging Memo

Protect Community Safety by Rejecting Enhanced Penalties1 We all want safe communities and...

Tips for Talking About Law Enforcement Enhanced Penalty Laws

criminal justice human rights racial justice social justice

Messaging Memo

Background Our nation aspires to be a place where everyone enjoys full and...

Talking About Economic Justice

economic justice

Messaging Memo

On Monday, June 26, the U.S. Supreme Court allowed portions of President Trump’s...

Talking About the Muslim Ban

human rights immigration racial justice social justice

Messaging Memo

Recent executive orders pose grave threats to our communities and our values. As...

Messaging for Current Conversations

criminal justice economic justice gender justice health equity human rights immigration racial justice social justice

Messaging Memo

Now, more than ever, our criminal justice system must keep all communities...

Ten Lessons for Talking About Criminal Justice Issues

criminal justice

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What we see—or don’t see—in Los Angeles powerfully impacts public perception. Behind the...

How We Can Stand With Los Angeles

by Kate Starks, Prospect Research Strategist, The Opportunity Agenda A story is a...

The Price of Perspective: When International Film Tariffs Threaten the Stories That Shape Us

Whether we realize it or not, the stories we see and hear daily...

How Storytelling Drives Social Change

by Chrystian Rodriguez, Training and Partner Engagement Manager, The Opportunity Agenda [caption id="attachment_7546"...

Where Narrative and Culture Build Power: Findings from the 2024-25 Narrative Innovators Lab

by Elizabeth Johnsen, Vice President of Program Strategy and Impact, The Opportunity Agenda...

After 100 Days, Our Values Remain Resilient

Inspired by The Opportunity Agenda (TOA) and New York Immigration Coalition’s (NYIC) New...

Immigrants as Agents of Prosperity: A Narrative Change Campaign

by Sughey Ramirez, Director of Cultural Strategies and Networks, The Opportunity Agenda At...

Why Supporting Diverse Storytelling in Our Cultural Institutions is American AF

by Traci Lester, President, The Opportunity Agenda and Charlie Sherman, Manager of Narrative...

Quick Tips to Prevent “ICE-ing” Free Speech

An Interview with Priscilla Olivarez Priscilla Olivarez is a Senior Policy Attorney &...

Why We Need to Tell Honest Immigration Stories

By Brian Erickson, Digital Communications and Multimedia Manager, The Opportunity Agenda Right now,...

Five Tips: How to Avoid Common Myths About Immigration

Seasoned Executive and Nonprofit Leader to Guide the Organization’s Vision for Narrative Change...

The Opportunity Agenda Welcomes Traci Lester as New President

Download The holidays bring big gatherings with family and friends — including those...

Holiday Conversations Survival Guide

November 6, 2024 Today, we woke up to a demoralizing reality—Donald J. Trump...

Together, We Forge Forward. TOA Is Here for You. 

Download For democracy to work, every voice must be heard. This requires reshaping...

Shape Democracy in Your Community

The Opportunity Agenda (TOA) is pleased to announce the appointment of Elizabeth Johnsen...

TOA Announces Elizabeth Johnsen as Vice President of Program Strategy and Impact

The Opportunity Agenda (TOA) is pleased to welcome communications leader Kimberly Hall as...

TOA Names Kimberly Hall as Vice President, Health Equity Works

by Elizabeth Johnsen, Interim Vice President of Program Strategy and Impact, The Opportunity...

NIL 2024: Championing a Multiracial Democracy

by Sughey Ramirez, Director of Cultural Strategies and Networks, and Jade Wilenchik, Program...

Creative Change 2024 Goes Punk

by Charlie Sherman, Manager of Narrative Strategy, and Britney Vongdara, Research Coordinator, The Opportunity...

Five Tips for Talking About Immigrant Justice

by The Opportunity Agenda When’s the last time you got lost in a...

Fandom + Futurism: A Power of Pop Conversation with Porshèa & Tia

by The Opportunity Agenda Happy Labor History Month and AAPI Heritage Month!...

Asian Americans in the Labor Movement

by The Opportunity Agenda For many Americans, HBO’s “Watchmen” (2019) was the first...

Watchmen, White Supremacy, and the Power of Pop

by The Opportunity Agenda Though welcoming a baby comes with moments of uncertainty...

Five Tips for Talking About Black Maternal Health

by The Opportunity Agenda “Star Wars” stands as a monumental force in global...

Star Wars for Social Justice: 4 Messaging Hooks for May the 4th

by J. Rachel Reyes with Porshéa Patterson, The Opportunity Agenda From Houston to...

Cowboy Carter is a Cultural Strategy

by Tia Smith, The Opportunity Agenda I love to play. When I was...

Why I Play Too Much and So Should You: Masking as Cultural Strategy

by The Opportunity Agenda How do we present a new view of our...

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

by Istou Diallo, Brian Erickson, J. Rachel Reyes, and Tia Smith, The Opportunity...

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

by The Opportunity Agenda When states go to extreme lengths to repress voters,...

Q&A: Turning Texas Teal with TOP’s Brianna Brown

by Zeynep Kilik, The Opportunity Agenda From critical race theory (CRT) to LGBTQ...

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

We’re lucky to be located in the heart of New York City. From...

What We Watched at Tribeca

Exciting news: we have a new supporter in our stands!

Thank You Michael Jordan and Jordan Brand!

A note from Ellen Buchman, The Opportunity Agenda After almost four awe-inspiring years,...

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

We are thrilled to announce an exciting addition to Team TOA: Soha Ellaithy,...

Welcome, Soha Ellaithy!

by Britney Vongdara, The Opportunity Agenda In recent weeks, our social media timelines...

Immigrants are People First, Before They are Workers

by Adam Luna, The Opportunity Agenda Many communications strategies tend to focus on...

Our New Narrative Innovators Lab

by Ellen Buchman, The Opportunity Agenda The team at The Opportunity Agenda (e.g.,...

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

by Ellen Buchman, The Opportunity Agenda Organizers are marking the annual celebration of...

#EmbraceEquity Continues When We #EmbraceEachOther

Pregnancy – and giving birth – should be among the most meaningful and...

Birthing Justice: Raising the Standards for Maternal Health

by Zeynip Kilik, The Opportunity Agenda I am the dream and the hope...

The Trial of Justice Jackson: a Retrospective

We are pleased to introduce Sara Stuart, long-time TOA friend, supporter, and non-profit...

Meet TOA’s Board: Sara Stuart

by Ellen Buchman, The Opportunity Agenda Today, President Joseph Biden has made history...

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

by Ellen Buchman, The Opportunity Agenda The vision for a truly inclusive democracy,...

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

[caption id="attachment_760" align="alignright" width="300"] | Maritza Guzmán[/caption] This fall we welcomed two new...

Meet TOA’s Board: Maritza Guzmán

This fall we welcomed two new board members to The Opportunity Agenda. Today...

Meet TOA’s Board: Kat O’Brien

by Ellen Buchman, The Opportunity Agenda The journey toward the formidable aspiration of...

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

By Josephine Kalipeni, Family Values @ Work When my father’s chronic illness worsened...

Black Women Need Build Back Better

by Chrystian Rodriguez, The Opportunity Agenda When I was young, my grandparents, aunts,...

Reclaiming Power Through Horror

Today we explore the story behind long-time TOA Board Member Yasmin Cader, Deputy...

Meet TOA’s Board: Yasmin Cader

Today we explore the story behind Aduke Thelwell, seasoned strategic communications consultant and...

Messaging & Reports

Explore our communications and research resources designed to strengthen your work and make an impact on the issues that matter most to you.

Tips for Talking about the President’s Pardon of Ex-Sheriff Joe Arpaio

Rejecting Bigotry, Demanding Action

10 Facts About Public Attitudes Toward Economic Opportunity

5 Key Facts: Online Discussion of Immigration in The Trump Era

Speaking Out on SB4, Texas’ Harmful Racial Profiling Law

Ten Tips for Putting Intersectionality into Practice

Expanding Opportunity for Everyone

Tips for Talking About Law Enforcement Enhanced Penalty Laws

Talking About Economic Justice

Talking About the Muslim Ban

Messaging for Current Conversations

Ten Lessons for Talking About Criminal Justice Issues

Latest Insights

How We Can Stand With Los Angeles

The Price of Perspective: When International Film Tariffs Threaten the Stories That Shape Us

How Storytelling Drives Social Change

Where Narrative and Culture Build Power: Findings from the 2024-25 Narrative Innovators Lab

After 100 Days, Our Values Remain Resilient

Immigrants as Agents of Prosperity: A Narrative Change Campaign

Why Supporting Diverse Storytelling in Our Cultural Institutions is American AF

Quick Tips to Prevent “ICE-ing” Free Speech

Why We Need to Tell Honest Immigration Stories

Five Tips: How to Avoid Common Myths About Immigration

The Opportunity Agenda Welcomes Traci Lester as New President

Holiday Conversations Survival Guide

Together, We Forge Forward. TOA Is Here for You.

Shape Democracy in Your Community

TOA Announces Elizabeth Johnsen as Vice President of Program Strategy and Impact

TOA Names Kimberly Hall as Vice President, Health Equity Works

NIL 2024: Championing a Multiracial Democracy

Creative Change 2024 Goes Punk

Five Tips for Talking About Immigrant Justice

Fandom + Futurism: A Power of Pop Conversation with Porshèa & Tia

Asian Americans in the Labor Movement

Watchmen, White Supremacy, and the Power of Pop

Five Tips for Talking About Black Maternal Health

Star Wars for Social Justice: 4 Messaging Hooks for May the 4th

Cowboy Carter is a Cultural Strategy

Why I Play Too Much and So Should You: Masking as Cultural Strategy

What Dread Scott’s Slave Rebellion Reenactment Teaches Us about Cultural Strategy

Coming Soon: The Best 2024 Movies & TV Shows to Leverage for Social Justice

Q&A: Turning Texas Teal with TOP’s Brianna Brown

Students Need Critical Thinking, and That Means a Diverse and Inclusive Education

What We Watched at Tribeca

Thank You Michael Jordan and Jordan Brand!

Embarking on TOA’s New Chapter: A Farewell Note and Exciting Transitions Ahead

Welcome, Soha Ellaithy!

Immigrants are People First, Before They are Workers

Our New Narrative Innovators Lab

A Bold Look, A Bold Vision: The New TOA Brand, Website & Plan for Justice

#EmbraceEquity Continues When We #EmbraceEachOther

Birthing Justice: Raising the Standards for Maternal Health

The Trial of Justice Jackson: a Retrospective

Meet TOA’s Board: Sara Stuart

Celebrating the Nomination of Ketanji Brown Jackson for the U.S. Supreme Court

Can’t Stop, Won’t Stop: We Must Continue the Push for Voting Rights

Meet TOA’s Board: Maritza Guzmán

Meet TOA’s Board: Kat O’Brien

Maintaining the Narrative Trajectory for LGBTQ+ Liberation

Black Women Need Build Back Better

Reclaiming Power Through Horror

Meet TOA’s Board: Yasmin Cader

Meet TOA’s Board: Aduke Thelwell

YOUR VISION. YOUR FUTURE. YOUR LEGACY.

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Together, We Forge Forward. TOA Is Here for You. 