Amplify Your Voice
EDITORIAL CALENDAR
Our editorial calendar keeps you ahead of the curve by spotlighting what’s coming – not only in the news, but from our partners and collaborators. We help you identify and respond to what’s important by providing you with the messaging, research, and pop culture hooks you need.
Messaging And Reports
America needs a better way of talking about immigration. The dominant narratives we...
A Core Narrative for Immigration Messaging
The immigration experience, one of moving from a familiar home to an uncertain...
Quick Tips for Talking Immigration Issues
When discussing how our criminal justice system treats immigrants, the words we choose...
Talking About Immigrants and the Criminal Justice System
Download PDF Narrative Bootcamp 2024 Report About the Bootcamp The movement for immigrant...
Narrative Guidance for the Immigrant Justice Movement
Download Toolkit INTRODUCTION The South is not a problem to be solved but...
Beyond Democracy: Mobilizing BIPOC Voters in the South – A Narrative Guide
INTRODUCTION Welcoming a baby into the world should be a time of joy...
Talking About Birthing Justice
Narrative Principles for Discussing SFFA v. Harvard and SFFA v. University of North...
Messaging on Affirmative Action
Today, the United States Supreme Court took the dreaded step to overrule Roe...
Messaging Guidance for U.S. Supreme Court Decision in Dobbs v. Jackson Women’s Health
In Brown v. Board of Education, the United States Supreme Court recognized the...
Taking Action & Responding to the Attacks on Honest and Inclusive Education
How to Talk About the Leak & the Purported SCOTUS Decision to Overturn...
What Now?! Talking About the Supreme Court
Five Tips for Language That Changes Hearts & Minds Momentum has grown for...
Criminal Justice Reform Phrase Guide
President Biden made history by nominating Judge Ketanji Brown Jackson to serve as...
Supporting Judge Ketanji Brown Jackson’s Historic Nomination
EXECUTIVE SUMMARY In The Opportunity Agenda’s Power of POP research series, we explore...
Power of Pop: What TV Gets Wrong About Getting By
Art & Discussion Guide We believe that ending poverty is within our reach,...
We Can Thrive Together: Visioning Economic Justice for All
INTRODUCTION Both research and our lived experience consistently show that the language we...
Shifting the Narrative
Tips for Advocates Seeking Guidance on How to Add to the Conversation From...
Talking About Justice and Equity Through Sports
Narrative Principles for Promoting Truth in Education & How to Tell the Story...
Talking About the Attacks on Critical Race Theory
Narrative Principles for Discussing Supreme Court Cases As the Supreme Court prepares to...
Talking About the Supreme Court
The past year has seen a marked increase in anti-Asian attacks across the...
Five Strategies for Talking About Anti-Asian Racism
The Opportunity Agenda’s Creative Change Innovation Fellowship was an invitation-only pilot program intended to support a cohort of leading-edge...
Introducing New Cultural Strategy Tools from Our Creative Change Fellows
As we process, discuss, and continue to respond to the January 6th attack...
Moving Forward: Three Ideas for Talking About the Moment
Increasing support for Paid Family and Medical Leave policies among key audiences Updated...
Telling a Story About Families and Opportunity
ACKNOWLEDGEMENTS The Opportunity Agenda wishes to first acknowledge the decades of activism that...
Beyond Policing
On March 12, 2019, Representatives Lucille Roybal-Allard (D-CA), Nydia Velázquez (D-NY), and Yvette...
5 Tips for Talking About the American Dream and Promise Act of 2019 (H.R. 6)
Updated July 2020 As we strive to improve conversations about race, racism, and...
Ten Lessons for Talking About Race, Racism, and Racial Justice
As the COVID-19 pandemic sweeps America, the systemic injustices in our country are...
Talking About COVID-19: Value, Problem, Solution, Action
During these times of crisis and uncertainty, it is critical to pull together...
Justice Reform & Human Rights in a Time of Crisis: Releasing People from Detention
INTRODUCTION In recent years, California has emerged as fertile ground for progressive criminal...
10 Key Facts About Perception of Fear, Safety & Criminal Justice in CA
There is much to say about the horror of watching our government imprison...
Talking About Imprisoned Children at the Border
After weeks of testimony and debate in both the House Intelligence and Judiciary...
Talking Impeachment: Protecting our Democratic Values
Based on the acclaimed Broadway play, the Netflix Television Event American Son tells the story of...
Raising American Son: A Discussion Guide
Talking About the Values of a Just and Inclusive Democracy The recent impeachment...
The Impeachment Inquiry: Now What?
Due Process Core Message: Due process is a human right central to the...
Talking About Due Process and Racial Profiling
Literature Review & Effective Messaging Introduction Our nation can and should be a...
Public Opinion About Paid Family and Medical Leave
This memo is intended to help journalists and media organizations produce fuller and...
When They See Us: Improving the Media’s Coverage of Black Men and Boys
Improving Media Coverage of Black Men and Boys This memo provides tips and...
When They See Us: Thirty Years Since the Central Park Five Case
Poverty and economic opportunity are often difficult subjects for advocates to talk about,...
Talking About Poverty & Economic Opportunity Today: Three Core Pillars
10 Tips to Spark Change Our research report, Power of Pop: The Case...
Working with Cultural Influencers
Working people should have the right to stick together and demand fair treatment...
Talking about the Importance of Unions and Economic Security
Executive Summary In recent years, the power of popular entertainment to inspire large...
The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo
Headlines about the U.S.-Mexico border continue to fill our news feeds and screens...
Talking Border Issues Amidst the Government Shutdown
The First Step Act, which recently passed the Senate with wide bipartisan support,...
Talking About Race and The First Step Act
Introduction This memo offers advice for promoting significant, principled criminal justice reform after...
Talking About Criminal Justice Reform After The First Step Act
We need a new story about the U.S. economy; a story that recognizes...
Art that Tells a New Story About Economic Opportunity
The Opportunity Agenda is devastated and angered by the vitriolic and violent events...
Turning Our Sorrow and Outrage into Communications for Change
In the run up to the 2018 midterm elections, a Media Matters study found...
Five Questions to ask when Crafting Messages about Refugees in the Current Climate
The Opportunity Agenda and the ACLU of California engaged in a collaborative initiative...
Californians & Criminal Justice Reform
Press Kit
The Opportunity Agenda works with journalists, media makers, and influencers to encourage more honest, authentic, and values-driven coverage of the issues that shape opportunity, equity, and justice.
Thought Leadership
The Opportunity Agenda’s leadership brings deep roots in the social justice world as well as expertise on the communications techniques and cultural strategies necessary to create change. They use this experience and knowledge to create a nimbler, more effective social justice movement that can move hearts, minds, and policy on the most pressing issues and weaken harmful narratives with values-based messaging.
NARRATIVE RESEARCH LAB
The Narrative Research Lab, a project of The Opportunity Agenda, showcases and advances narrative research within the immigrant justice space.
